April 02, 1998 in Social Responsibility News

SAMSUNG Unveils Professional Broadcast ATSC Demodulator/Decoder Technology At NAB

RIDGEFIELD PARK, N.J., USA - April 2, 1998 - In a major step to propel the digital transition, Samsung Electronics America, Inc (SEA) is one of the first electronics manufacturer to provide HDTV broadcasters with a professional Advanced Television System Committee (ATSC) broadcast quality demodulator/decoder. The new product, model ARX-100, will be unveiled at the 1998 National Association of Broadcasters (NAB) convention, April 6-9 in Las Vegas, USA. The ARX-100 will be on display at the Samsung suite, #1250, in the Las Vegas Hilton.
Proceeding NAB, the ARX-100 will be utilized in the DTV Express touring road show, an 18 to 24 month national program initiated by Harris Corporation and the Public Broadcasting Service (PBS) as a means of educating broadcasters about digital television technology.

Samsung's ARX-100 is designed specifically for use in monitoring off-air signals. It can be used as a confidence monitor or, as a link between a measurement device and a transmitter or encoder. This broadcast receiver will demodulate 8VSB signals and output baseband signals in analog and transport stream formats. The product was designed and engineered by Samsung Electronics Company, Ltd. in conjunction with its New Jersey-based Product Innovation Lab (PIL).

Commenting on the demodulator/decoder development, Art Rancis, Vice President of PIL, said, "The development of this HDTV technology for the broadcast industry affirms Samsung's leadership position in the new digital marketplace. The broadcast demodulator/decoder utilizes Samsung's advanced HDTV decoder technology, a subset of which will be incorporated in our consumer HDTV products later in 1998."

The ARX-100 is packaged in a 2-unit high, standard 19" rack mount enclosure. The front panel display includes channel numbers, error indicators and RF signal strength. The output of the demodulator provides access to the transport stream, while also providing input capability directly into the decoder section.

According to Frank Romeo, Senior Manager of PIL, "Our goal in designing this product was to provide flexibility and ease-of-use. Features like VHF reception, separate PCB slots for the demodulator and decoder, PC monitoring and on-screen graphics allow broadcasters to use this product now with analog and well into the future of the HDTV transition."

There are three main sections in the ARX-100: 8VSB demodulator, MPEG2 decoder and a picture format converter, all of which have been designed by Samsung. The 8VSB demodulator is tunable over all television band channels 2-69. The tuner will also tune to VHF stations to display NTSC broadcast signals. Automatic IF gain control and NTSC interference rejection filter, multipath interference cancellation and symbol time recovery are some of the advanced features built into the demodulator.

The decoder section of the ARX-100 is a MPEG2 MP@HL IC that will decode all 18 ATSC video formats and audio bit streams. The unit also offers a Dolby™ digital decoder for audio monitoring. The picture format converter will interpolate the video bit stream into one of three formats: 1080i, 720p or 480p for displaying into a monitor.

The Company

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc (SEA), is the U.S. subsidiary of Samsung Electronics Company, Ltd (SEC). SEA's Consumer Electronics Division markets a broad range of consumer electronics products including color televisions, TVCR combination units, VCRs, camcorders, digital products, microwave ovens, vacuums and air conditioners. SEA's Information Systems and Storage System Divisions, with headquarters in San Jose, CA, markets complete lines of computer display and storage products, including DVD-ROM Drives and Hard Disk Drives. The SEA organization also oversees the North American operations of Samsung Telecommunications America, Samsung Electronics Canada and Samsung Electronics Mexico. Visit us at http://sosimple.com.

SEC., a US$19 billion flagship company of US$93 billion Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers and peripheral products, display products, telecommunication and information systems, software tools and semiconductors. SEC is the largest electronics company in Korea and one of the top ten in the world. Additionally, the company is the world's number one producer of DRAMs and computer monitors. SEC is the second largest microwave oven manufacturer in the world and holds the number five ranking for color televisions.


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