Samsung Electronics' Pre-Earnings Guidance

On October 7, 2010, Samsung Electronics disclosed its '10. 3Q consolidated
earnings estimate as follows.

- Sales: Approximately 40 trillion Won
- Operating profit: Approximately 4.8 trillion Won

The above estimate is provided for the convenience of investors, before the earnings
results are finalized. Domestic disclosure regulations do not allow earnings estimates to
be given in a range. Therefore, the above figures are the median of the earnings
estimate range given below.

- Sales: 39 ~ 41 trillion Won
- Operating profit: 4.6 ~ 5.0 trillion Won
※ The above figures are consolidated earnings estimates based on K-IFRS.

※ ’10 2Q and ’09 3Q(Re-stated) consolidated figures based on K-IFRS are as follows:(in trillion won)
- ’10 .2Q ( sales : 37.89, Operating profit : 5.01)
- ’09.3Q ( sales : 35.89, Operating profit : 4.22)

※ The estimate is on consolidated basis, and is provided for the convenience of
investors only, before our external audit on the financial results of our headquarters,
subsidiaries and affiliates is completed. Therefore, the above estimate may differ
from the actual results.
※ The actual earnings results will be disclosed after the B.O.D's approval of '10.3Q
financial statements and quarterly reports.

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