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October 27, 2003 in Social Responsibility News

World’s Fastest Growing Brand Looks to the Future

ISTANBUL ? October 27, 2003 ? The world’s fastest growing brand
today proved why it is rated so highly by consumers around the world by showcasing
its portfolio of products in the wonderful surroundings of Istanbul. In his presentation
to the show, Mr. Jong-Yong Yun, Vice Chairman and CEO of SAMSUNG Electronics,
showed how SAMSUNG has achieved continuing profitability as well as dramatic
growth in brand value to establish the Korean electronics giant at the forefront
of the industry.
The event featured presentations by top SAMSUNG executives, including Vice
Chairman and CEO Jong -Yong Yun and an opportunity for those attending to witness
at first hand the company’s impressive product range. SAMSUNG’s latest offerings
in mobile handsets, digital TVs and home entertainment were also unveiled during
the event.
The company’s determination to become the leader in the Digital Convergence
Revolution was outlined in Mr Yun’s opening speech. One significant announcement
was the restructuring of the business portfolio into four strategic business
areas: Digitall Home, Digitall Office, Digitall Mobile and Digitall Component.
Mr Yun also revealed the key businesses within the four strategic business
areas: home networking, EV-DO wireless network products, the Infomobile exchange
system for wired and wireless business communication, and the 533 MHz mobile
SAMSUNG’s commitment to the investment in people and technology was confirmed
by Mr. Yun to ensure that the company would continue to keep pace with market
driven change. Mr Yun said: “Business entities cannot survive without innovation
as they face numerous changes and uncertainty. SAMSUNG will continue to create
solutions that vitalize and enrich your lifestyle. Technology spawns the future;
people are key to technology.”
Eric Kim, Executive Vice President of SAMSUNG’s Global Marketing Operations
and Digital Solution Center, underlined the company’s determination to remain
the world’s leading brand during the product reveal session: “I am convinced
that SAMSUNG is the right company, doing the right things, to meet customer
needs. Today ? and in the future ? SAMSUNG’s Digital Convergence vision will
deliver the solutions to the way people want to live their lives.”
Wide Range of Products Displayed

The wide range of key products showcased at DigitAll Inspiration 2003 included:

·70-inch Plasma Display Panel (PDP) television - With its
large screen and excellent picture quality, SAMSUNG’s 70-inch PDP TV delivers
an entirely new viewing experience, offering realistic high definition (HD)
imaging even in daytime settings.

·54-inch TFT-LCD television ? This television from SAMSUNG
features a crisp, high-resolution image and excels in performance with its
less than 12ms response time ? ensuring a smooth playback of even the most
action-packed visual content.

· DVD-HD931 ? SAMSUNG unveils the world’s first DVD player
to use a digital visual interface (DVI) to deliver an up-converted signal to
output high-definition formats (720p/1080i).

· HT-DB760 ? SAMSUNG’s 5.1 rear-reflecting channel surround
sound system eliminates the hassle of stringing cables around the room for
audiophiles and those consumers who like true-to-life sound.

· VC-RP30W - The SAMSUNG cleaner draws a 3-D map of the environment
to identify its relative location, enabling faster and more efficient cleaning
of a defined area. A less advanced automated vacuum cleaner navigates randomly
until it faces an obstacle, blindingly crawling the area. The smarter SAMSUNG
cleaner knows which area needs to be cleaned, with a much more efficient result.

· ITCAM-9 - The world’s first Hard Disk Drive (HDD) digital
camcorder offers today’s consumers a variety of options to capture their favorite
moments ? whether on video, audio or image. SAMSUNG’s ITCAM-9 uses a 1.5 GB
HDD to store still and motion pictures, as well as music, audio and data files.

· YP-60 Yepp Sports ? The first digital music player designed with the active
lifestyle in mind. Including a stopwatch as well as a heartbeat monitor that
automatically calculates the calories burned during a workout, this light-weight,
splash-proof device is ideal for mobile consumers.

· SGH-E700 - The latest dual-band mobile phone from SAMSUNG
features an integrated camera and an “intenna” that ensures that the handset
easily fits into pockets and purses. This new model updates the best-selling
SGH-V200, which was launched at the start of 2003. The SGH-E700 weighs only
88 grams and has 40 polyphonic ring tones. It supports MMS, WAP 2.0 and IrDA.
The phone is JAVA enabled, allowing users to experience an enriched multimedia

· X30 Notebook PC - Building upon the success of the first
Centrino notebook PC X10, SAMSUNG designed the X30 to meet users’ entertainment
needs while taking advantage of Centrino technology’s long battery life and
wireless communication capability. The 15.4-inch LCD of X30 features wide aspect
ratio in WXGA, or WSXGA+ resolutions. The wide aspect ratio creates more screen
space for various tasks, especially for DVD film viewing.

· CLP-500 series - SAMSUNG’s color laser printer, the CLP-500
series SAMSUNG is designed for small-to-medium-sized business users. As seen
with SAMSUNG monochrome laser printers, the color printer will offer unsurpassed
ease of use and latest innovation in technology.


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