October 25, 2012 in Mobile News

SAMSUNG Mobile Hosts Interactive Consumer Event to Celebrate the U.S. Sales Start of Galaxy Note® II and Introduction of Galaxy Camera™

New York City — October 25, 2012 — Samsung Telecommunications America, LLC (Samsung Mobile) – the No.1 mobile phone provider in the United States and a subsidiary of Samsung Electronics Co., Ltd., the No. 1 smartphone provider worldwide1 – celebrated the U.S. launch of the Galaxy Note® II in New York City at the iconic Skylight at Moynihan Station with its fans, who received a first-look and chance to experience the Galaxy Note II and the recently unveiled Galaxy Camera™.

With the original Samsung Galaxy Note launch last year, Samsung defined a new category – the ultimate combination of a smartphone and tablet. This product, unlike any other on the market, transformed the way consumers interact and create on their mobile device. The Galaxy Note II with the revolutionary S Pen™ is the ultimate device for on-the-go creativity and productivity, helping people work, multi-task, collaborate and now share.

In keeping with category defining moves, Samsung’s Galaxy Camera uniquely blends high performance photography with the familiar and intuitive Android™ 4.1 Jelly Bean, resulting in a powerful, socially connected photography experience. As announced previously, the Galaxy Camera will be available from AT&T in time for the holidays.

“With the launch of the Galaxy Note II and the Galaxy Camera, Samsung is delivering on its commitment to give consumers new and innovative smartphone experiences,” said Dale Sohn, president of Samsung Telecommunications America. “With more than 10 million of the original Galaxy Notes sold globally within 9 months, consumers have demonstrated that they want the best of a smartphone and a tablet in one device. With all major carriers selling the Galaxy Note II, we expect it to exceed the success of the original Galaxy Note.”

More than 1,000 Samsung fans were selected from among its 17.5 million plus Samsung Mobile USA Facebook fans and 3 million Samsung Mobile US Twitter followers to participate in the exclusive celebration. The evening included an experiential event and an exclusive performance by artist, Kanye West.

Kanye West

For this exclusive preview event, Samsung provided fans an opportunity to learn about the product through interactive experiences designed around work, art, culinary, music and photography to bring the Galaxy Note II’s unique capabilities to life. Guests were also able to conduct hands-on demos at stations with celebrity hosts, including:

  • Interior Designer Kelly Wearstler created custom inspiration boards using the Galaxy Note II’s redesigned S Pen with interior designer. With the Galaxy Note II, users instantly outlined and cropped content on the screen into any shape to save, share or post to their own customized design portfolio.
  • Chef Alfred Portale of Gotham Bar and Grill and Milk and Honey mixologist Sam Ross helped attendees order custom cocktails and desserts from using S Beam on the Galaxy Note II. Attendees used the Note II Air View feature to hover over a picture gallery of several cocktail and dessert options and then used S Beam to place their order.
  • Photographer Tyler Shields captured and customized photos taken by with the Galaxy Note II and Galaxy Camera. Attendees posed for their picture and were able to choose the best facial expression for each individual in the group using the Galaxy Note II’s Best Face camera function.
  • Artist Futura provided a personal touch to the event by curating attendees contributions to a unique art piece created during the event. Each attendee used the S Pen to contribute to the art piece. Users could even handwrite keywords that would then match illustration images through the Idea Sketch feature.

Known for several hits such as “Gold Digger” and “Jesus Walks,” West is a self-made artist rising from the ranks of trendsetting producer to award-winning artist and acclaimed fashion designer. West’s journey to becoming the next big thing made him the perfect fit for celebrating Samsung’s launch of its “next big thing,” the Galaxy Note II.

“This was a celebration for our consumers as much as it was the launch of the Galaxy Note II and Galaxy Camera. It takes a true innovator and creative force like Kanye West to celebrate the launch of devices this iconic,” said Todd Pendleton, Chief Marketing Officer of Samsung Telecommunications America.

Todd Pendleton

The Samsung Galaxy Note II smartphone features a larger screen, redesigned S Pen and quad-core Exynos™ processor in a thinner and lighter form factor, and is available now through T-Mobile and Sprint. Verizon Wireless will begin taking pre-orders for the Galaxy Note II starting today with availability in the next several weeks. AT&T pre-orders of the Galaxy Note II will also begin today with in-store and online availability on November 9th, in time for the holidays. U.S. Cellular will be available online and in stores throughout the day on Friday, October 26th.

To learn more about Samsung Mobile, visit us at www.facebook.com/samsungmobileusa.

Note to Editors: To access video and b-roll footage of the Galaxy Note II, please visit http://youtu.be/ruCaAGHb65Y.

For more information on the Samsung Galaxy Note II, and the full range of accessories and colorful Flip Covers, visit http://www.samsung.com/us/article/the-next-big-thing-galaxy-note-ii.

For more information on the Samsung Galaxy Camera, visit http://www.samsung.com/us/article/share-quality-photos-with-galaxy-camera.

1 Samsung Mobile is the No. 1 mobile phone provider in the United States based upon reported shipment data, according to Strategy Analytics, North America Handset Vendor Marketshare, Q2 2012. Samsung Electronics Company is the No. 1 smartphone provider worldwide based upon reported shipment data, according to Strategy Analytics Global Smartphone Vendor Market Share by Region: Q2 2012.

Samsung, Galaxy Note, S Pen, Super AMOLED, Exynos and AllShare are all trademarks of Samsung Electronics Co., Ltd.

Android, Google Now, and other marks are trademarks of Google Inc. Other company names, product names and marks mentioned herein are property of their respective owners and may be trademarks or registered trademarks.

About Samsung Telecommunications America
Samsung Telecommunications America, LLC, (Samsung Mobile) a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets, wireless infrastructure and other telecommunications products throughout North America. For more information, please visit www.samsung.com

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

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