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January 08, 2004 in Social Responsibility News

SAMSUNG Re-defines Home Entertainment with a Wide Array of Groundbreaking Digital Entertainment Products

SAMSUNG Electronics Co., Ltd. once again demonstrates its remarkable innovation in the home entertainment industry, with the debut of six new showcase products at CES 2004. The company’s new 57" TFT-LCD and 80" PDP set new standards in flat screen quality while its Blue Laser Optical Disc Recorder and two new Home Theater systems deliver unsurpassed quality in the home entertainment experience.

57” TFT-LCD Panel TV and 80” PDP TV

SAMSUNG is expanding its already impressive portfolio of TV display technology for the home with the unveiling of its new 57” TFT-LCD for High Definition (HD) TV. The dramatic 57” prototype represents the largest possible size for a fifth-generation glass substrate. Offering full HDTV functionality, the 57” model features SAMSUNG’s improved PVA (ITO Patterned Vertical Alignment) and advanced polarizer technologies to achieve a 1000:1 contrast ratio ? a significant advance over the common 400:1 and even the 800:1 ratio of SAMSUNG’s preceding 54” TFT-LCD panel.

Analysts project worldwide sales of LCD-TVs larger than 40” to dramatically increase from 4.2 million units in 2003 to 28.6 million units in 2007. With its latest largest-ever model, SAMSUNG now offers the broadest range of TFT-LCD TVs ? from 15” to 57”? to meet rising market demand.

SAMSUNG will also showcase at CES its 80” PDP TV, further demonstrating the company’s prowess in large screen flat panel TVs. Its 80-inch screen is the largest ever in its category. Also with its 1920*1080 resolution this TV is capable of displaying HD signal to its fullest. An exceptional brightness of 800cd/m2 and the contrast ratio of 2000:1 were also achieved.

All SAMSUNG flat panel TVs feature the company’s patented Digital Natural Image Engine (DNIe) technology to ensure the greatest clarity in HD broadcast signals.

Blue Laser Optical Disc Recorder

A perfect complement to SAMSUNG’s new displays, the company is also debuting the Blu-ray Disc Recorder (BD-R1000), a blue laser-based optical disc device that combines the features of digital and analog recording, DVD and CD playback, and Home Theater functionality in a convenient set-top box form factor. Users can record their HDTV broadcasts onto an optical disc, preserving the full quality of content for playback at any time.

The BD-R1000 includes both ATSC digital and NTSC analog recording and playback features. SAMSUNG designed the large-scale integrated circuits, deck and pick-up components of this recordable DVD/CD player expressly for next-generation, digital convergence products.

The unit offers recording time of 2 hours in HD quality or 12 hours in SD quality. In addition, precise Servo Control and BD navigation (for quick and easy access to recorded contents) further enhance this top-of-line device for the home entertainment enthusiast.

Advanced Home Theater Receivers and Speakers

Joining SAMSUNG’s new flat panels and high-definition Blu-ray Disc Recorder is the company’s new line of innovative home theater systems.

The HT-AS700 slim digital A/V receiver is capable of upgrading 5.1-channel sound into a 6.1-channel listening experience with Dolby Digital and Dolby Pro Logic II. The receiver also performs DTS-ES decoding and delivers 90W into each of six channels. Multi-channel analog audio input supports DVD-Audio or SACD connections. Binding posts for front speaker outputs and dual subwoofer outputs support easy installation.

The HT-AS2000 deluxe receiver is designed not only for people who appreciate powerful home theater sound but for serious music listeners as well. The product features 6.1 channels of Dolby Digital, Dolby Pro Logic II and DTS-ES, and is rated to deliver 130W into each of its six channels with powerful and quality sound. Eight audio inputs and four audio outputs ? with multi-room, RS-232C and optional 12V trigger support ? allow the music lover to wire an entire home.

About SAMSUNG Electronics

SAMSUNG Electronics Co., Ltd. is a global leader in semiconductors, telecommunications, and digital convergence technology. The company employs approximately 75,000 people in 89 offices in 47 countries, and posted record US$49.6 billion in sales and US$ 5.9 billion in net income in 2002. SAMSUNG Electronics is the world’s leading manufacturer of advanced semiconductors, TFT-LCDs, CDMA mobile phones, monitors and VCRs. SAMSUNG Electronics consists of four main business units: Device Solution Network, Digital Media Network, Telecommunication Network and Digital Appliance Network Businesses.

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