January 08, 2004 in Social Responsibility News

SAMSUNG Launches Picture Perfect SGH-e715 Camera Phone

SAMSUNG Telecommunications America , the third largest manufacturer of wireless handsets in the U.S., today introduced the SGH-e715, an integrated camera phone designed with style-conscious young adults in mind. With its fashion-forward looks, multi-shot imaging features and advanced messaging capabilities, the e715 is the latest SAMSUNG offering through T-Mobile that brings cutting-edge camera phones to consumers.
Appealing to the hip, self-assured crowd, the e715 scores points for both its sleek, chic design and its advanced features. Available with a striking titanium blue exterior, the e715 features an external screen that displays the time in digital or analog form. Adding to the sophistication of the e715 is its internal antenna, allowing the handset to fit in any small pocket or clutch purse.
With converged camera phones currently considered the “IT” gadgets, the e715’s multi-shot feature, built-in photo light and digital zoom take this technology to a new level of fun. The multi-shot feature allows users to simulate a photo shoot and capture up to 15 action shots in sequence of a friend’s signature dance moves.
The e715 also gives users the versatility to capture close-up shots with the built-in zoom or choose varying picture resolutions: quality, super fine, fine, normal and economy.
The phone’s photo light capabilities and brightness adjustment feature provide additional flexibility to capture memorable moments.
“The e715 continues the successful collaboration between SAMSUNG and T-Mobile and fuses SAMSUNG’s award-winning design capabilities and T-Mobile’s superb voice and data network,” said Peter Skarzynski, senior vice president of wireless terminals, SAMSUNG. “We’re certain consumers will appreciate the phone’s stylish good looks and enjoy its advanced camera and messaging features.”
While consumers can enjoy images accompanied by a text message via the e715’s multi-media messaging services (MMS), the phone’s enhanced messaging service (EMS) allows users to capture and share the full effect by sending sound, animation and images.
The e715 is overloaded with features that allow users to personalize their handset and organize their lives. With Java capabilities, organizer functions, a 65,000-color TFT main screen for viewing colorful wallpapers and embedded games and a variety of 40-tone polyphonic ringers, the e715 is the ideal entertainment and communication tool to express any personality. Weighing in at 2.9 ounces, the e715 packs a punch with advanced phone and camera features, allowing users to “capture the look” while on-the-go.
For availability and pricing information, check online at www.t-mobile.com.

About SAMSUNG Electronics

SAMSUNG Electronics Co., Ltd. is a global leader in semiconductors, telecommunications, and digital convergence technology. The company employs approximately 75,000 people in 89 offices in 47 countries, and posted record US$49.6 billion in sales and US$ 5.9 billion in net income in 2002. SAMSUNG Electronics is the world’s leading manufacturer of advanced semiconductors, TFT-LCDs, CDMA mobile phones, monitors and VCRs. The company consists of four main business units: Device Solution Network, Digital Media Network, Telecommunication Network and Digital Appliance Network Businesses.


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