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August 05, 1998 in Social Responsibility News

SAMSUNG Digital Set-top Box Gets Top Marks In US

SEOUL, Korea - August, 5, 1998- Samsung Electronics Co., Ltd., Samsung Digital Set-top Box Gets Top Marks in US. The digital broadcasting set-top boxes developed exclusively by Samsung Electronics have been judged to be the best available in the industry.

"Broadcasting Engineering" magazine recently commissioned a panel of nine specialists to select the top products in ten categories among items on display at the National Association of Broadcasters (NAB) *98 Show, held at the Las Vegas Convention Center April 4-9.
According to the panel*s findings, the Samsung digital set-top box received the highest scores of all for design, signal reception (from the broadcasting station) and signal transmission (to the TV). The Samsung model, therefore was the unanimous choice for Best Product in the set-top box category.

Over 800 different types of products were on display at NAB *98, and selections for Best Product in each of ten categories was based on performance, design and technical sophistication.

Samsung developed its digital set-top box model for use with its digital TV set, as the US prepares to launch digital TV broadcasting later this year. The Samsung product can receive all 18 types of digital broadcasts that conform with ATSC standards, which govern next-generation broadcasting in the US.


There are five criteria for selection as Best Product:
(1) The product must be new and not shown at a previous NAB show.
(2) The product must have some positive impact on intended users* everyday activities.
(3) The product must offer substantial improvement over previous technology.
(4) The price of the product must be within reach of its intended users.
(5) The product must be available for purchase within calendar 1998.

In Samsung Electronics Co., Ltd., there are three main business units:
.Multimedia & Home Appliances
.Information & Telecommunications.

Samsung Electronics Co., Ltd., a US $13t billion (1997) flagship company of Korean-based the Samsung Group, is a world leader in electronics, with operations in more than 60 countries and 85,000 employees Worldwide.

Jenny Chung
Overseas PR
Corporate Communications
Samsung Electronics Co., Ltd.
Tel. 82-2-727-7692/7821/7823
Fax. 82-2-727-7826
Email: jhnee@samsung.co.kr

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