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August 19, 1998 in Social Responsibility News

SAMSUNG Electronics Develops Korea's First Pure Flat TV

SEOUL, Korea - August, 19, 1998 - Samsung Electronics Co., Ltd., has become the first in Korea to complete development of a television with a totally flat screen. The on-screen image has no distortion and external light reflecting off the screen surface is significantly reduced, so the picture is extremely clear and the viewer is not subjected to eye fatigue.

The development of this product, a 2-year joint project, was carried out with Samsung Display Devices, Samsung Corning and Samsung Electro-Mechanics. Some 100 researchers worked on the project, which cost 10 billion won
(US $8 million) to complete.

A few other companies have developed TVs with a screen flatness rating which still has a minute curvature in the screen center. The Samsung product, by contrast, is a step more advanced pure flat. To eliminate the concave appearance, the curvature ratio of the inner face of the screen has been optimized. As a result, the screen and image is completely flat.

A unique "progressive scanning" method has been applied to improve picture quality. This method solves the graininess problem that occurs with large-screen TVs, and the picture clarity is improved by a factor of two or more.

The "progressive scanning" method, normally applied to computer monitors, uses digital signal processing to take a screen originally divided into two layers to display a single image. As a result, the number of scanning lines is increased twofold, enhancing the stability for a flicker-free picture and allowing the finest details of the image to be revealed. Conventional scanning methods show a 30 full frames each minute, whereas progressive scanning shows 60 full frames during the same time.

Samsung Electronics has used a multi-focus electron gun to overcome the problem of dimming focus that occurs with highly flat screens. The company's new TV is designed to provide a full range of multimedia functions. It can be connected directly to a PC via the (S)VGA socket, witthout the need for separate equipment, and used to play electronic games or give presentations. It can also be used as the terminal for Digital Video Disc Players, which will eventually replace VCRs.

Samsung Electronics will put a 29" model of its pure flat screen TV on the market at the end of September. By early next year, a 32" wide screen model will also be available in Korea and for export.

In Samsung Electronics Co., Ltd., there are three main business units:
.Multimedia & Home Appliances
.Information & Telecommunications.

Samsung Electronics Co., Ltd., a US $13 billion (1997) flagship company of Korean-based the Samsung Group, is a world leader in electronics, with operations in more than 60 countries and 85,000 employees Worldwide.

Jenny Chung
Overseas PR
Corporate Communications
Samsung Electronics Co., Ltd.
Seoul HQ, Korea
Tel. 82-2-727-7692 / 7823 / 7821
Fax. 82-2-727-7826
Email: jhnee@samsung.co.kr

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