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August 20, 2004 in Social Responsibility News

SAMSUNG Wireless Olympic Works (WOW)

August 20 , 2004 (Athens) : WOW - short for Wireless Olympic Works - is an initiative from Samsung developed in association with the ATHENS 2004 Organising Committee for the Olympic Games and in collaboration with the Olympic Worldwide Information Technology Partner Atos Origin and the Grand National Sponsor Cosmote.

It is the world's first tailored system designed to bring the power of mobile wireless technologies to the ATHENS 2004 Olympic Games. Samsung, the Worldwide Olympic Partner providing wireless communications equipment for the Games, has created a unique and powerful wireless information tool that allows Olympic officials and VIPs to receive up-to-the-minute information and data while on the move. This should allow for a more secure, easy to enjoy and efficient event for everyone.
WOW has been designed to handle a vast array of information and services that are critical to the running of the Olympic Games and will be provided via the official Samsung phones which are the SGH-I530, SGH-E700 and SGH-S500. Services include:

Accessing schedules and results of events
Informing event results and updating medal tables
Informing medalist's brief biography
Group messaging and alerts from the ATHENS 2004 Headquarters to staff on-site for the effective running of the Olympic Games

With WOW, all of these things and many more can be done by staff on-site from their mobile device without the need for constant access to a PC or other terminal. There are three main components of the WOW system: the ability to access up to date information on results and news; the chance to select alerts on a wide range of information; instant Official Announcements and Emergency Announcements.
Each of these has a wide range of uses and applications:

•  Mobile INFO2004. INFO2004, developed by Atos Origin, can be linked to the user's handset. Users of m-INFO2004 will be able to access news , about the Games, schedules and results of particular events, medal tallies and a host of other information - all with just a few clicks of the keys on their Samsung mobile.

•  Information on Demand. Known as IOD, this allows WOW users to pro-actively select automatic alerts and updates on event results. When the result of a chosen event is known, it will be automatically sent to the phone in the form of a text message.

•  Olympic Community Messaging (OCM), is a messaging service which will help to keep officials and participants up-to-date with important information about the Games and manage issues such as cancellations or rescheduling of events. OCM itself has three components - the Official Announcement Notification service for Games officials; the Emergency Alert Messaging service; and the Olympic Staff Schedule Alerting service to keep staff updated on schedules and events.

All of the WOW services have been designed with security in mind, and can only be accessed by authorize personnel. Only the users of the Olympic Official devices can access the WOW system using the authorize phone number. If a device is lost or stolen, the security system blocks the use of the phone completely.
At previous Olympic Games, information about individual sporting events, results, athletes and accommodation has only been available to officials from fixed locations, such as hard-wired computer terminals. WOW will redefine the way in which international sporting events are organized and managed. Simple for users to understand and operate, it is the first system to extend the specialized data needs of the Olympic Games and its supporting staff using the latest wireless standards. As such, it represents one of Samsung's most important contributions to the sporting world. Samsung and WOW are setting new standards for efficiency and organization enabling the first truly wireless Olympic Games more successful than ever before. Samsung is proud to make all these possible in Athens, the birthplace of the Modern Olympic Games.

Media Contact, For Samsung:

Hyewon Sohn / Tanya Veingard

Samsung Olympic Games Press Office

O: +30 210 003 7257

M: +30 697 225 5617 / +30 697 225 5925

E: hyewon.sohn@samsung.com

E: tanya_veingard@uk.cohnwolfe.com


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