November 17, 2004 in Social Responsibility News

SAMSUNG Electronics Appoints WPP Team of Companies to Provide Global Brand Marketing Services

SEOUL, Korea – November 17, 2004 : Samsung Electronics has appointed WPP agencies to provide ongoing support for Samsung's core global brand marketing programs in strategic markets around the world.
This new appointment calls for several companies within the WPP group to carry out long-term assignments for Samsung Electronics in various marketing communications areas such as advertising development and implementation, market research, and media planning and buying. WPP's agencies have already begun preliminary work on the account, with the aim of having a new advertising campaign launched in early 2005.
J. Walter Thompson Company (JWT), one of the world's top five advertising agencies, will provide global management of the account, led by JWT's New York-based global group. Berlin Cameron will serve as the lead creative agency on the account. Group M will oversee media planning and buying. In addition, other WPP companies, including Research International and Landor Associates, will provide additional support to the account.

About Samsung Electronics

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, and TFT-LCDs. For more information, visit www.samsung.com .
About WPP

WPP (NASDAQ: WPPGY) is one of the world's leading communications services groups, providing national, multinational and global clients with advertising; media investment management; information, insight & consultancy; public relations & public affairs; branding & identity, healthcare and specialist communications. WPP provides communications services to clients worldwide including more than 330 of the Fortune Global 500; over one-half of the NASDAQ 100 and over 30 of the Fortune e-50. Collectively, the group has 72,000 people working in 1,700 offices in 104 countries. For more information, please visit www.wpp.com


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