March 11, 2005 in Social Responsibility News

SAMSUNG Electronics Unveils Cutting-Edge New Products At CeBIT 2005

Hannover, Germany - 11 March 2005 - Samsung Electronics today held its
European unveiling of a breathtaking array of new information, display, and telecommunications
products at CeBIT 2005. The world's largest PDP, LCD, DLP TVs are just the astounding range
of technologies on display, highlighting Samsung's 2005 portfolio of design-led, innovative products.
Samsung will be showcasing 30 innovative products and live demonstrations of DVB-H, S-DMB and T-

Of the 30 phones that are being displayed, 20 new products including 3 megapixel 3G phone,
SGH-Z700, will be unveiled exclusively during CeBIT. After introducing three new 3G phones
at 3 GSM World Congress in Cannes this past February, Samsung will expand its
3G portfolio with the introductions of three new 3G phones at CeBIT.

Named as one of the fastest-growing brands by Interbrand, Samsung Electronics was also
named the fastest growing brand in Best Brands 2005, an annual award given by Serviceplan,
SevenOne, GfK market research, the German Brands Association (Markenverband) and
the WirtschaftsWoche business magazine. This award, which surveyed consumers on the appeal of
leading brands and the future strength of those brands, is further testimony to the strength
and success of the Samsung brand.

Vice Chairman and CEO Jong-Yong Yun said, "I am very proud of these achievements and of the
dedication of our company to continually produce cutting-edge, category-leading products.

Samsung is committed to leading the ongoing technology revolution and to developing products
that truly enhance peoples lives. Our aim is to continue challenging design limits and to provide
consumers with leading-edge products, designed specifically for their needs."

At CeBIT this year, visitors will be able to see and experience an extensive portfolio of home,
office, mobile and component technology from Samsung. Highlights include:
- 102-inch PDP TV, 82-inch LCD television and 71-inch DLP television – T
he world's largest PDP, LCD and DLP TVs delivering to consumers the perfectly
smooth theater quality experience.

- Two new printers, including the first Samsung photo printer SPP 2020/2040 for
personal entertainment; the ML-1610 printer, remarkable for its minimal and compact design.

- SyncMaster 460PN, SyncMaster 400PN and NetDisplay - Next generation LCD monitors
from the leader in TFT-LCD technology.

- Multi-format DVDR DVD-R121 and multi-format VCR combined DVDR DVD-VR320 - Excelling
in digital convergence and state-of-the-art equipment for consumers.

- Built-in Memory Camcorders VP-X110L (Sport Cam), VP-M110, VP D6050i - Pocket Size Camcorders
with 6 functions in 1 (DVC, DSC, MP3, Voice Rec., Web CAM, Data Storage),
featuring the best Movie Quality.

- DTB-S500F digital terrestrial tuner, DSB-B350Y digital satellite tuner, DCB-S300G cable receiver
and DTB-P850 series - Bringing the age of digital convergence directly into European households
with the introduction of four next-generation digital set-top-boxes.

- YH-J70, YH-J50, YP-D1, YP-T8 YP-F1 and YP-W3 - Six new portable digital audio players
for the European market which will transform the views about conventional MP3 audio players.

- Samsung X20, X25 and X50 and Q30 notebook PCs - Redesigning the mobile computing market.

- HT-P1200, HT-TWP32, HT-RP16 and AV-R3000 - Four new stylish home cinema systems.

- SGH-Z700, SGH-Z500, SGH-Z300, SGH-D600, SGH-E720 and SGH-i300 - Six new mobile phone
handsets, each representing the best in design innovation and leading technology.

* SGH-D600 - Compact and stylish intenna slide-up phone with all-in-one features including
2 megapixel camera.

* SGH-Z700 - World's first 3 megapixel 3G mobile phone with unique twisting design and
advanced camera functions.

* SGH-i300 - Introducing the world's first 3GB HDD embedded music smart phone with
scroll-wheel navigation to enjoy expanded music playing features.

All of the products that Samsung is exhibiting at CeBIT this year have one thing in common -
design excellence. At Germany's International Design Forum, Samsung was once
again recognised for its innovative design and received twelve iF Design Awards in 2005
for cutting-edge technology and products. This achievement underlines Samsung's commitment
to provide consumers with advanced technology, innovative design and functional products
in the digital era.

Since 2001, Samsung has been awarded a total of 40 iF awards. In 2005, the award winning products
were - the hyper DVD player (DVD-HD941); 32" wide LCD TV (LT32A3); 46" wide LCD TV (LT46G1);
monochrome laser printer (ML-1740); 12.1" wide notebook PC (Q30); 17" wide LCD notebook PC (M40);
Slide-up mobile phone (SGH-E800/820), Mobile phone with built-in camcorder (SPH-V4400),
Slim & Wide mobile phone (SGH-E610), global roaming phone (SCH-A790), smart vacuum cleaner (SC7830);
and flash-type MP3 player (YP-T6).

Please visit Samsung Electronics at stands Hall 01, Booth 4e2 for Office Automation,
Hall 21, Booth B44 for Information Technology and Hall 26, Booth D68 for Telecommunication
About Samsung Electronics

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 200 4 parent company sales of US$ 55.2 billion and net income of US$ 10.3 billion. Employing approximately 123 ,000 people in 93 offices in 4 8 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit .

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