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September 01, 2005 in Social Responsibility News

SAMSUNG Electronics Unveils the Future of Television at IFA 2005

Berlin, Germany - 1 September 2005 - Samsung Electronics today presented a range of innovative new products including its award-winning line-up of digital TVs and Mobile TVs at IFA 2005, the world's largest consumer electronics trade fair. At a press conference titled “ Imagine the Future of TV ,” company executives highlighted how recent technological developments will reshape the European TV marketplace and how Samsung is prepared to support the market as new TV viewing possibilities of the digital era emerge.
Samsung demonstrates it's leadership in the global TV market by its development of the world's largest TVs across several different technologies -- 102” Plasma, 82” LCD and 71” DLP™. In addition, the newest SlimFit™ TV, just two-thirds the thickness of standard tube TVs, is creating a completely new product category. The company's ability to continually raise the bar in digital TV development is further proven through its latest image enhancer, known as Digital Natural Image engine or DNIe™, as well as 13 bit color reproduction, providing 549 billion colors. This year at IFA, Samsung will showcase Mobile TV technology that allows consumers to enjoy TV anywhere through products such as notebook computers, PDAs, portable DVD players, camcorders, mobile phones and portable media players.
In addition to live TV demonstrations, its stand in Hall 20 highlights the company's 2005 portfolio of design-led innovative camcorders, set-top boxes, home cinema systems and digital audio players. Through this trade show, Samsung reinforces its leadership in the digital home and demonstrates how the company is leading the way in digital convergence.
Vice Chairman and CEO Jong-Yong Yun said, "Through cutting–edge design and technological advancement Samsung is continuing to challenge the consumer electronics market by developing innovative category-leading products. We will always strive to challenge design limits and provide consumers with leading-edge products that truly enhance their lives.”
At IFA this year, visitors will be able to see and experience an extensive portfolio of home, office, mobile and component technologies from Samsung. Highlights include:

102-inch Plasma TV and 82-inch LCD TV – The world's largest Plasma and LCD TVs delivering to consumers a perfectly smooth theater quality experience.

VP-M2100 and VP-MS10 – Compact digital video camera and digital still camera with MP3 player, voice recorder, data storage and Web cam functionalities in a unique 6-in-1 multi-function product.

BD-HR1000 and SV-L77DMB – HD-quality video recorder with wireless networking system and portable DVD player with digital multimedia broadcasting.

YH-J70 and YP-T8 – P ortable media players which not only play high quality music but come with gaming and MPEG4 playback capabilities.

HT-P1200 – The world's first “USB Host Play Supporting Moving Picture” in an all-in-one home cinema system.

SM770P and SM970P – Ergonomic LCD monitors featuring a new triple-hinge stand that allows the panels to move as freely as the human arm.

SPP2020 and SPP2040 – Wireless, PC-independent photo printers remarkable for their compact design and great connectivity.

M70 and X1 notebook PCs – The M70 is t he world's first notebook PC with a detachable monitor that can be used for any display application. The X1 is the ultimate in ultra-light, stylish but powerful PCs.
Widely recognised for its excellence in digital technology, Samsung products were voted best in Europe by EISA in 3 categories: LCD TV (40” LCD TV), home theater system (HT-P1200) and Portable media player (YH-J70). These accolades, in addition to the twelve iF Design Awards received at Germany's International Design Forum last March, underscores Samsung's commitment to provide consumers with advanced technology, innovative design and functional products in the digital era .
Please visit Samsung Electronics' stand in Hall 20.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com.

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