September 28, 2005 in Social Responsibility News

SAMSUNG Electronics Launches Innovative Home Appliances In The US Market

NEW YORK, September 26, 2005 - Samsung Electronics, one of the world's largest manufacturers of home appliances recognized for its design and technology, launches two innovative home appliances at the company's 2005 Global Road Show in New York. Samsung displays the first-ever four-door convertible refrigerator, Quatro Freedom, and new speed cook oven, a unique combination of oven and microwave.

The refrigerator features four climate zones with adjustable temperature settings to allow truly customized food storage.

Samsung engineers have created a unique four-zone system that provides precise and independent temperature controls to optimize storage for different food items. The core of the convertible refrigerator lies in its exclusive time-divided multicycle (TDM) system, which includes four separate evaporators to ensure optimal temperature and humidity for each section.

The TDM system keeps produce fresh longer due to independent temperature controls. Two convertible drawers offer high temperature settings (50°F - wine chilling) and low temperature settings (-13°F - quick freeze) in addition to standard refrigerator, freezer and soft freeze settings. Thus, ice cream can be stored extra-cold, while vegetables are kept softly frozen to prevent spoiling. Drawers can be converted from refrigerator to
freezer settings, and back again. A large digital LCD panel controls the cooling zones and provides convenient, intuitive operation.

The convertible refrigerator features 25 cubic feet of storage space. The independence of each section prevents odor transfer and allows different types of food to be stored in optimal conditions.

Along with its clean, modern design and stainless steel handles, the four-door refrigerator features four color options for seamless harmony with any décor. The refrigerator also includes a two-minute door alarm and an optional built-in beverage station with an ice maker.

"The Four-Door Convertible Refrigerator gives the modern household unprecedented flexibility," said JS Shin, President of the Consumer Electronic Division, Samsung Electronics America. "Consumers can convert refrigerator space to freezer space to prepare for holiday entertaining. When the party is over, the drawers can be adjusted back to refrigerator settings to store leftovers."

The Samsung Four-Door Convertible Refrigerator will be available in February 2006 and is priced starting from $2,999.

Samsung Electronics also showcases the FQ159ST speed cook oven, a unique combination oven/microwave that is quicker and more compact than any comparable oven in the US market. The speed cook oven uses five different heat sources to bake, brown, broil, grill, roast and defrost better and faster than a conventional oven. It will change how the busy chef with epicurean tastes prepares food.

Harnessing Samsung's speed cook technology, the new Samsung oven can cook up to four times faster than a conventional oven while still delivering delicious roasted and baked food. The oven's five different heating sources ("dual convection," upper grill, bottom grill, and microwave) can be used separately or in combination as appropriate. The variety of heating options allows chefs to bake, roast, toast, or broil their food.

The "dual convection" feature circulates hot air through the oven from the right and left. This technology assures uniform heating for excellent results every time and cooks food faster than normal ovens. The upper and bottom grills are ideal for broiling and roasting, providing variable heat from above and below.

Designed for speed and convenience, the oven comes preprogrammed with twelve popular recipes, from homemade meat loaf to mouth-watering lasagna to decadent cake.

RM255BARB
Quatro Cooling System

- 4 evaporators for optimal humidity & temperature conditions

- 4 Separate compartment for customized storage

2 Convertible Drawers

- Fridge / Freezer convertible flexibility (6 temperature settings)

Capacity : 704 liter / 25.0 Cu.ft

* Specifications are subject to change without notice.

FQ159ST
5 Multiple Heating Sources (Dual Convection)
Steam Clean for Hygienic Cleaning
Multi Rack for Diverse Cooking
12 Speed Cook Menus



- Cooking Capacity : 1.5 cu.ft (42L)

- MW Output : 900W

- Multi Heat Source

- Drop Down Door / Top Control

- Orange / Blue Display

- Multi Rack / Rotisserie

* Specifications are subject to change without notice.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,600 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com


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