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November 09, 2005 in Social Responsibility News

SAMSUNG Electronics and TVA Agree on Partnership to bring WiMAX Platform to Brazil

Sao Paulo, Korea, November 9, 2005 : Samsung Electronics,
Korea based leading telecom systems and mobile phone provider, and TVA
Sistema de Televisao S.A, an innovative telecom service provider of Abril
Group in Brazil have signed a partnership to implement WiMAX platform
in Brazil. The agreement, signed on Tuesday (November 8, 2005), makes
TVA the first operator able to offer Mobile WiMAX service in Latin America,
reaffirming the company’s history as a trendsetter and high-technology
services provider.

WiMAX platform is offering wireless high-speed data communications on
the move complying with IEEE 802.16e standard. The technology boasts maximum
3Mbps capacity per user, total mobility up to 120km/h and can be used
both as a fixed or mobile technology. In addition to mobility and portability,
WiMAX platform also brings low cost data transmission to the Brazilian

According to the agreement, WiMAX technology trials will begin in Brazil
during the second quarter of 2006. Thanks to Samsung’s advanced Mobile
WiMAX equipment and experienced installation support partnered with TVA’s
innovative multimedia contents and service operations, Brazilian customers
will be able to enjoy high speed internet, voice communications, and other
multimedia broadcasting contents on the move from the second half of 2006.

"The partnership with Samsung Electronics is extremely relevant,
since it opens up new markets, creates new relationship opportunities
with consumers and is aligned with TVA’s core business. Broadband Internet
with total mobility has long been awaited by users and has now finally
become a reality, and the Abril Group will provide personalized content
to help meet this need”, said Leila Loria, electronic distribution director
for the Abril Group. “The MMDS digitalization will maximize and optimize
the use of the 2,5 GHz frequency band, then enabling fixed, portable and
Mobile WiMAX services to be released”, she concluded.
The natural evolution of the wireless service is to be rolled-out to
basic institutions in the country, such as hospitals, schools, universities
and public institutions in general, which will be able to use the technology’s
potential to benefit the served communities.
Soonho Hong, Executive Vice President and General Manager of Telecommunication
Systems Division, Samsung Electronics explained significance of the partnership.
“Samsung is very honored to team with TVA, one of the most innovative
telecom service providers in Latin America backed by Abril Group to provide
Brazilian people with such an advanced new telecom service. We will fully
support our partner, TVA, for successful deployment of the service.”
“Samsung is an early adopter of Mobile WiMAX technology. The participants
of APEC can enjoy WiBro service in Korea during the third week of November
this year. WiBro commercial service, Korean brand name of Mobile WiMAX,
will be launched from the second quarter of 2006. In the continuing effort
to commercialize Mobile WiMAX technology worldwide, Samsung Electronics
has already started the field trial for Japanese KDDI and signed an agreement
to provide equipment to BT of UK as well as Sprint Nextel of United States”,
he added.
About TVA

TVA, part of the Abril Group, is the first company to offer the triple-pay
concept, providing users with paid TV (TVA), broadband Internet (Ajato)
and VoIP (TVA Voz). The pioneering company started its operation in Brazil
in 1991.

It uses two transmission technologies: cable (analog and digital) and
MMDS, and currently has over 340 thousand subscribers in Sao Paulo, Rio
de Janeiro, Niteroi, Curitiba, Florianopolis, Foz do Iguacu and Balneario
Camboriu. Please refer to www.tva.com.br for more information.
About Samsung Electronics.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication,
digital media and digital convergence technologies with 2004 parent company
sales of US$55.2 billion and net income of US$10.3 billion. Employing
approximately 113,600 people in over 90 offices in 48 countries, the company
consists of five main business units: Digital Appliance Business, Digital
Media Business, LCD Business, Semiconductor Business and Telecommunication
Network Business. Recognized as one of the fastest growing brands, Samsung
Electronics is a leading producer of digital TVs, memory chips, mobile
phones, and TFT-LCDs. For more information, please visit www.samsung.com.

Information for the press:

LVBA Comunicacao (www.lvba.com.br)

Cristiane Pinheiro (cristiane.pinheiro@lvba.com.br) - Tel.: 55-11-3039-0665

Claudia D´Amato (claudia.damato@lvba.com.br) - Tel.: 55-11-3039-0659


Shin Jung (s.jung@samsung.com) - Tel : 82-2-751-2663

David Grinberg (david.grinberg@edelman.com) - Tel.: 55-11-3017-5300
r. 205

Renata Coltro (renata.coltro@edelman.com) - Tel.: 55-11-3017-5311

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