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December 12, 2005 in Special Events News

SAMSUNG becomes multi-category Prestige Partner of the 15th Asian Games Doha 2006

Samsung signs agreement in support of the Asian Games

Doha , Qatar - 12 December 2005 : The Olympic Council of Asia and the Doha Asian Games Organising Committee officially signed a partnership agreement with the global leader in digital technology, Samsung Electronics Co., Ltd. as a Prestige Partner. The partnership includes exclusivity in the audio/visual equipment, Household Appliances and mobile telecommunications hardware categories for the 15th Asian Games Doha 2006.
Samsung Electronics announce d that the company will continue its partnership with the Olympic Council of Asia and the Doha Asian Games Organising Committee (DAGOC) as a continuation of its support to the Asian Games since 1986.
Mr. Husain Al-Musallam, Director General of the Olympic Council of Asia, Mr. Abdulla Khalid Al Qahtani, Director General of DAGOC and Mr. Sunny Hwang , Vice President and Head of Worldwide Sports Marketing of Samsung Electronics signed the agreement designating Samsung Electronics as Prestige Partner of the 15 th Asian Games Doha 2006 in a ceremony held in Doha today.
“We are very pleased to welcome Samsung Electronics to the 15 th Asian Games Doha 2006. Samsung Electronics is a long-term supporter of the Asian Games since 1986 in Seoul ,” said Mr. Al-Musallam.
“The partnership we have with Samsung as the Olympic Council of Asia comes at a time when Doha 's progress is already exceeding all expectations. This will be a fruitful partnership , ” Al Musallam added.
Under the agreement, Samsung Electronics will provide financial and technical support to the Asian Games Doha 2006. In addition, Samsung's audio/visual equipment, mobile telecommunications hardware and household appliances will be used on site at the Games by organizers, staff, media and volunteers. The se products, along with Samsung's technical expertise, are integral for a seamless execution of the Games. Moreover, Samsung's support will help athletes, officials and fans share the exciting moments of the 15 th Asian Games.
Mr. Al Qahtani of DAGOC congratulated Samsung Electronics as a Prestige Partner and expressed his appreciation of Samsung's contribution to Asia 's largest sporting event.
“We are very proud that the fame and recognition of the 15 th Asian Games has attracted the global leader in digital technology, Samsung Electronics. There is great synergy between Doha and Samsung in terms of dramatic growth, success, levels of performance and specific goals. Qatar has an elegant heritage that is reflected in Samsung's passion for innovation,” said Al Qahtani.
“Samsung's association with us reflects the cooperative, yet competitive team spirit of the 15 th Asian Games. I am confident that Samsung Electronics will deliver what we both have set out to achieve in December 2006 and as Samsung Electronics would say; “everyone is invited.”
Samsung Electronics is a long-time supporter of the Asian Games, beginning as a local sponsor of the Seoul 1986 Asian Games and continuing as a local sponsor for the Hiroshima 1994 Asian Games. Samsung's full commitment to the Asian Games started in 1998, participating as an official partner of the Bangkok Asian Games and as a multi-category sponsor in the Busan Asian Games in 2002.
“ Today, Samsung Electronics became a Prestige Partner in multiple categories for the Doha 2006 Games and w e are proud to support Doha in host ing the greatest and most successful 15 th Asian Games , ” said Mr. Hwang of Samsung Electronics.
“ Samsung Electronics has a strong tradition of supporting the world's best sporting competitions such as the Asian Games and the Olympic Games . This partnership provides Samsung with an important platform to show case our cutting- edge technology and leading products to a valuable audience in Asia ,” Mr. Hwang added.
Samsung Electronics highlights s ports sponsorship as a platform to raise brand awareness and build a reputation for excellence in corporate citizenship. Samsung's extensive support of sports , including the Asian Games, is based on its corporate values that celebrate peace, encourage friendly competition and promote unity among people of all cultures.

About Samsung

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. Samsung Electronics has been the worldwide sponsor of World Cyber Games since 2000. For more information, please visit www.samsung.com.

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