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December 22, 2005 in Social Responsibility News

SAMSUNG Introduces Original Short Films for Mobile Users to View Anytime, Anywhere

Seoul, Korea – December 22, 2005 : Samsung Electronics
Co., Ltd, a leading telecommunication systems and handset provider, today
announced the opening of a new web site "AnyFilms.net" (http://www.anyfilms.net)
offering a series of unique short films for mobile and internet users.
The site features a short film series which can be viewed online as well
as downloaded to certain Samsung mobile phones that support video playback.
The films are composed of two stories directed by young, ambitious Hollywood
film directors. The executive producer of the films is Jon Kilik, whose
film "Broken Flowers" recently won the Grand Prix at the 2005
Cannes Film Festival. "Across the Hall", directed by Alex Merkin,
is a two-part story about a man trying to prevent his friend from doing
something rash with his fiance, who he believes is cheating on him. "GiGi",
directed by Mark Dippe, is about a sheepish guy who improves his social
skills through the aid of a mysterious phone with an alluring female voice.
The SGH-D600, a 2 Megapixel slide-up camera phone launched in September,
and the SGH-i300, a 3 Gigabyte HDD music smartphone launched in November,
are featured in the films. In addition to the short film series, AnyFilms.net
also offers an innovative entertainment experience called Interactive
Films. Through Interactive Films users can become their own producers
by tailoring content through multiple combinations of plot, style and
As the leader in mobile multimedia technology, Samsung created AnyFilms.net
to push the envelope of mobile and multimedia entertainment. "As
mobile phones become the multimedia hub for communications and entertainment,
mobile content is becoming more and more important” said Daniel Chung,
Vice President of Samsung Electronics Telecommunication Network Business.
He added, “The production of Anyfilms and its unique introduction through
the website demonstrate the future of anytime, anywhere entertainment.
As a leader of mobile phone technology, Samsung will continuously provide
our users with futuristic multimedia experiences."
The website and films are now available for viewing online. Users will
be able to download the films and special wallpapers to mobile phones
beginning on December 24, 2005 in the UK. Support for additional countries
will be added beginning in January 2006.
About Samsung

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. Samsung Electronics has been the worldwide sponsor of World Cyber Games since 2000. For more information, please visit http://www.samsung.com

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