January 06, 2006 in Mobile News

SAMSUNG Unveils First Universal Mobile Telecommunications System (UMTS) Phone In North America

LAS VEGAS, January 5, 2006- Samsung Telecommunications America
(Samsung) and Cingular Wireless today announced the upcoming market availability of
the Samsung zx10, the first 3G/Universal Mobile Telecommunications System (UMTS)
phone in North America. UMTS enables data connections similar to broadband speeds,
making it possible for consumers using the Samsung zx10 via Cingular Wireless service
to watch streaming video, download games and access email faster than ever before.
The zx10’s integrated multimedia features, including video streaming/audio
streaming and 1.3 megapixel camera, make the most of the phone’s high-speed UMTS
technology. When downloading content, the zx10 takes approximately 40 seconds to
download a 1MB file, at speeds ranging from 220 to 320 kbps.
With the recent announcement of Cingular Video™, an on-demand streaming
video service that delivers fast, personalized access to a variety of entertainment and
information services, consumers using the zx10 will be able to quickly access exclusive
content, including video clips, ringtones and 3D games. Using the phone’s internal
50MB of shared memory and microSD™ memory card slot, consumers can store
volumes of digital entertainment to access anytime, anyplace.

"Samsung has incorporated cutting-edge UMTS technology into its zx10 giving
consumers high-speed connectivity to access their favorite music and video content," said
Peter Skarzynski, senior vice president, Samsung. “"This device is another example of
Samsung’s leadership in mobile entertainment. We’re making audio and video on
demand a reality."
The zx10’s GSM quad-band support also gives consumers one communication
device while traveling around the world where GSM networks are supported, and a
speakerphone allowing for easy, hands-free conversations. Key features of the zx10

Quad-Band: GSM 1900/1800/900/850 MHz; Dual-Band: 1900/850 UMTS
1.3 Megapixel Camera
   - 2X Digital Zoom, Multi-Shot, Self Timer, Brightness Adjustment
Video Streaming and Audio Streaming

   - Record Up to Five Minutes of Audio, Up to One Hour of Video
Media Player (MPEG4, RealOne, H.263, MP3, AAC)
Multimedia Memory: 50MB Shared for MP3 Player and Camera
MicroSD™ Memory Card Slot (card sold separately)
Wireless Internet Support for MediaNet 3.0

   - Internal: 262K-Color, TFT, 172x220 Pixel; External: B&W, 96x96 Pixel
Java™ Support for Application and Games Download
Messaging Services: SMS, MMS, AOL®, ICQ, Yahoo!® Instant Messaging
MP3 Music Tones/64 Note Polyphonic Music Tones
Integrated games
T-9® Easy Text Input
Personal Organizer

   - Calendar, Calculator, To-Do List, Currency Converter, Alarm Clock,
World Time
The zx10 will be available later this month at select Cingular Wireless retail
stores or online at www.cingular.com. For more information, visit www.cingular.com or

About Samsung Telecommunications America

Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics Company, Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, see STA's
Web site at www.samsungwireless.com.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs.

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