February 14, 2006 in Mobile News

SAMSUNG Sets A New Technology Standard With HSDPA


Barcelona, Spain, February 14, 2006 : Samsung Electronics Co., Ltd, a leading provider of mobile phones and telecom systems, is reinforcing its technology leadership with the launch of a new HSDPA handset (model: SGH-Z560) for Europe. The launch of this handset will be combined with Europe’s first demonstration of High Speed Downlink Packet Access (HSDPA) technology, reaching speeds up to 3.6 Mbps, at the 3GSM World Congress in Barcelona.




The technologically advanced Z560 for Europe supports 1.8Mbps data rates and comes in an ultra slim design. With a depth of mere 16mm, the handset includes advanced features such as a 2 mega-pixel camera with auto focus, external touch music keys, 30 MB of internal memory and microSD external memory slot. The Z560 is slim yet has a wide display for the convenient use of multimedia functions at a very high speed data rate. It uses a 2.3” QVGA 262K LCD to ensure a clear, sharp screen image. The Z560 will be available in Europe at 2nd quarter of 2006.



At the end of 2005, Samsung announced the introduction of HSDPA phone for the first time in Europe through cooperation with Vodafone and Qualcomm. Samsung has also demonstrated the industry’s first HSDPA handset speeds of 3.6Mbps at CES in January 2006 and will demonstrate the technology for the first time in Europe at 3GSM.



Samsung’s 3.6Mbps HSDPA handset allows users to download content much faster than on WCDMA or GSM/GPRS networks. For example, downloading a 4MB mp3 file takes less than 10 seconds at 3.6Mbps HSDPA. Demonstration of web browsing, as well as streaming and downloading of content will be held to compare the speed of 384Kbps (WCDMA speed) and 1.8 Mbps HSDPA phone.?



Kitae Lee, president of Samsung Telecommunication Business stated: “Samsung is proud to showcase HSDPA technology as the future of mobile broadband. By introducing our new strategic model, Z560, Samsung will drive the commercialization and deployment of HSDPA in Europe and lead the market. ”



HSDPA, a new form of mobile broadband, is capable of transmitting data at speeds up to seven times faster than that of WCDMA. Users can enjoy large-scale multimedia downloads, such as DVD-quality movies and interactive multimedia games, with high-speed wireless Internet access comparable to speeds of fixed-line ADSL services.





SGH-Z560 Specification






Standard


HSDPA 1.8Mbps, EDGE

900/1800/1900 MHz + 2.1GHz






Camera

2 Megapixel Camera with Auto Focus





Display


2.3” 240x320 262K TFT? (Internal)

1.0” 128x128 65K TFT (external)






Features







Video Recording & Messaging (MPEG4 / H.263 / Real)







Video Telephony & Streaming







MP3/AAC/AAC+/Real /WMA







Dual Speaker / Digital Power Amp / External Touch Music Key







Bluetooth® Technology / USB /PictBridge







Document Viewer?







30MB user memory & microSD slot











Size

97.3 x 51.3 x 16 mm





Weight

98 g





* Specification can change without any notice.


About Samsung's HSDPA Footprints





March 2005


Demonstration of 1.8Mbps HSDPA system & handset

(CeBIT 2005 & CTIA 2005)






December 2005

Announcement of Europe’s first HSDPA phone with Vodafone and Qualcomm





January 2005


Industry's first Demonstration of 3.6Mbps HSDPA

System & handset






February 2005


Europe's first Demonstration of 3.6Mbps HSDPA

System & handset

Commercially ready Z560 HSDPA phone announcement








About Samsung

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,600 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com


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