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February 14, 2006 in TV + Video News

SAMSUNG Electronics, Bouygues Telecom, TF1 and VDL Collaborate to Provide the First Terrestrial DMB Trial Service in France

Seoul, Korea - Feb 14th, 2006:
Samsung Electronics, Korea based leading telecom systems and mobile handset provider, Bouygues Telecom, France's mobile operator, TF1, France's mobile TV operator, and VDL, France's digital network provider and equipment manufacturer, have agreed to cooperate in the area of T-DMB (Terrestrial Digital Media Broadcasting) to provide the first trial service in France.

Samsung Electronics shipped its first T-DMB handsets for trial to Bouygues Telecom in January 06. Bouygues Telecom cooperated with TF1 and VDL, and will deliver trial services which are planned to begin at the end of this month. The T-DMB trial service by TF1, VDL and Bouygues Telecom is the first T-DMB trial service in France and it will be demonstrated to selected customers for evaluation. Based on the results of the trial service, further partnership may continue.

France is in the process of evaluating the business and technology standards of mobile TV services and the launch of a commercial service is expected to start shortly. Four parties have worked together since July 05 to engage in T-DMB mobile TV technology standards to start the trial service. The companies will continue to work together to assess the performance of the terrestrial DMB technology standard for France as well as develop various DMB phones and value-added DMB services.

Bouygues Telecom's CTO, Mr. Passet , said, "We believe this trial service will be a great opportunity for users to experience new mobile TV services and for us to understand customer's needs."

TF1's CTO, Mr. Bosom , said, "We are delighted to participate to this mobile trial service with Bouygues Telecom, VDL and Samsung. It brings us the opportunity to evaluate mobile TV technologies for future services"

VDL's President, Mr. Andre-Masse, said, "We have been strongly involved since the beginning in the definition and development of T-DMB. We are really happy to cooperate with TF1, Bouygues and Samsung to assess T-DMB capacity to deliver mobile TV services."

Samsung Electronics has already provided satellite and terrestrial DMB phones in Korea and agreed to supply 500,000 handsets to Chinese mobile TV operators for a commercial T-DMB service. Samsung is actively cooperating with other European operators for the commercial launching of a mobile TV service targeting the 2006 World Cup soccer games.

Kitae Lee, President of Telecommunications Network Business at Samsung Electronics said, "We are glad to take another step in mobile TV market with Bouygues Telecom and TF1. The world mobile TV market will grow rapidly this year and we will continue to lead the global DMB phone market with advanced mobile TV technologies"

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 sales reaching US$55.2 billion and net income of US$10.3 billion reported by the parent company. Employing approximately 113,600 people in over 90 offices in 48 countries, the company consists of five primary business units: the Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com

About Bouygues Telecom

Bouygues Telecom's aim is to become "the preferred brand of mobile services" and to continue to improve services for its 7.8 million customers. Having introduced the talk plan in France in 1996, the company launched i-mode™ in France in November 2002. Today, 1.4 million customers in France are able to access over 350 useful sites and exchange e-mails with addresses anywhere in the world through this pocket internet service. Bouygues Telecom's EDGE network covers over 90% of the population. Following the roll-out to business and professional customers, Bouygues Telecom launched its i-mode™ broadband service in October 2005.
About TF1

First French generalist channel, with an audience share of 31.8% in 2004, TF1 is although a built-in group of communication that develops, around its core business, activities in growth markets. Since 1987, date of the privatization and the entry of Bouygues in the shareholding structure, the TF1 channel has created new activities with strong added value, from its business
of programs producer and broadcaster.

Today, TF1 group activities cover the whole audiovisual industry: upstream in production,acquisition and sale of audiovisual rights, downstream in publishing and distribution of cassettes, DVD and music CD, derivative products linked to broadcasting (telematic services, derivative rights, games, contents and Internet web site) and the home shopping.
About VDL

The French company VDL is a digital network provider for DAB in France since 1998. Its competence and its experience in the field of Digital Broadcasting allowed VDL to design a full range of encoding and multiplexing equipment, including its all-in-one DAB/DMB multiplexer D-VAUDAX. For more information, please visit www.vdl.fr

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