September 01, 2006 in Special Events News

Imagine the Possibilities of SAMSUNG Electronics at IFA 2006

Berlin, Germany - 1st September, 2006 :Samsung Electronics Co., Ltd., a market leader in consumer electronics, once again took center stage at IFA as it unveils an innovative array of AV and mobile products.

In the IFA 2006, Samsung Electronics showcased cutting edge products at the heart of both Home Entertainment and Mobile Entertainment. These innovative products included full HD 1080p LCD TVs, the first Blu-ray disc player for the European Market, a wide variety of products for mobile TV and an entirely new concept MP3 player.

In addition, the company organized an LCD panel display showroom measuring over 264 square meters to unveil 70" full-high-definition LCD panels, 82" digital information displays (DIDs) and other cutting-edge products. The exhibit underscored Samsung's position as the world's foremost display makers.

Samsung is also emphasizing its leadership in product design with the first ever display of European lifestyle concepts at an electronics show. This interior display has been produced together with leading furniture companies such as Fritz Hansen of Denmark and lighting companies like Louis Polson. Based on four different European interior concepts, including Scandinavian and Mediterranean, this display is showing how the latest digital products can fit harmoniously in any European home design.

Gee Sung Choi, President of the Digital Media Business of Samsung Electronics said, "By displaying Samsung's products matched to European furniture and interiors, customers can really feel the experience of the newest designs of digital products. Samsung will continue to focus on technology innovation and cutting-edge design to enhance consumers' digital experiences." Also, Mr. Choi will delivered the Opening Day Keynote Speech to IFA attendees on 1st September 2006 at ICC Hall 3 in the Berlin Messe.

At IFA 2006, visitors will be able to see and experience an extensive portfolio of products for Home Entertainment and Mobile Entertainment. Highlights include:

The 40inch LCD TV(LE40M91) with high powered LED Backlight technology, which received Europe's prestigious "Video Innovation Award" from the EISA (European Image and Sound Association). This TV has a superb picture with 146% wide color gamut and an industry leading contrast ratio of 10,000:1.

The FilterBright PlusTM Plasma TV utilizing the 'black panel' and FilterBrightTM technologies. With Samsung's new Plasma TV PS50P7HD/PS42P7HD, viewers can enjoy the most vivid picture quality under any lighting conditions.

The largest Mobile TV, the LMD-10A51W, use Terrestrial DMB (Digital Multimedia Broadcasting) and a screen size of 10 inches to provide viewing excitement on the move.

A new concept's MP3 player, the YP-K5, lets consumers share their music experience with others by using a slide-out speaker.

The world's first commercial Blu-ray disc player, the BD-P1000, lets consumers take full advantage of High-Definition displays, playing content at native 720p, 1080i and even 1080p video resolutions.

Samsung's modish and trendy HT-XQ100 is an EISA award winner with the revolutionary USB Host function and HDMI output.

The first Ultra Mobile PC, the Samsung Q1, weighing just 777g and featuring the latest touch screen technology. Also an EISA award winner, the Samsung Q1 combines powerful mobility, high performance and market leading functionality.

The SPP-2040B, the EISA award winning photo printer, achieve a market-leading 60 seconds printing speed, enabling camera phone and digital camera users to quickly print and share pictures with others.

The crispy & clear multi-function digital camera, the SDC-MS61, offers video and voice recording, music playback and web cam capability in addition to producing 6 Mega pixel natural photo quality digital still images by adopting ISO1600, the highest among its slim and stylish category.

The SyncMaster 971P, our latest monitor, lets users focus more on the contents of the screen by covering half of the unique "S" shaped stand, giving the impression that the monitor is floating in the air.

Samsung Media Store provides the best way to utilize multi-media files of both personal computers and portable devices for Samsung MP3 players' users. It also allows unlimited access to over two million tracks with a monthly subscription plan.

An LCD panel lineup extending from 19 to 82 inches, along with the related technologies, showcased at the separate showroom. Products on display included the first-ever 70" full-HD LCD for TV as well as 52" and 57" full-HD TV models, offering a chance to adjust the market mainstream upward from the current 40" and 46" range to a new 50" range.

A 46" LCD panel with embedded touch screen, 40" and 46" models with narrow bezels on each side for linking panels together, and digital information displays (DID) in various sizes, including 57" and 82".

Samsung exhibits a 24" wide graphics model with LED backlight that can produce colors with true color saturation of 103% and a 21.3" medical-use display with QXGA resolution (3 mega-pixels, black and white).

Widely recognised for its excellence in digital technology, Samsung products were honored by five EISA awards: Video Innovation (LCD TV with LED Backlight), HT system (HT-XQ100), Mediabook PC (Samsung Q1), Mini printer (SPP-2040B) and Compact digital camera (NV-10). All of Samsung’s EISA award winning products will be on display in the Samsung booth (Hall 20).

Please visit Samsung Electronics’ stand in Hall 20.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in digital media, semiconductor, telecommunication, and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit

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