May 22, 2000 in Social Responsibility News

SAMSUNG's MyMemoryStore.com(TM) Adds Customer Services and Authorized Resellers

SAN JOSE, Calif., May 22, 2000 - Samsung Semiconductor, Inc. today announced the roll out of an expanded customer service program supporting purchases on MyMemorysStore.com, an e-business online resource enabling solution providers, VARS, and manufacturers to get their Samsung memory modules directly from the world`s leading memory manufacturer. `There are three new additions to augment the online service of MyMemoryStore.com that help increase the satisfaction our customers have in buying direct` said Bob Eminian, general manager of MyMemoryStore.com and Samsung Semiconductor`s vice president of eBusiness solutions.

First, Samsung has signed agreements with 19 manufacturing representatives covering the United States, Canada, and Mexico to provide the critical customer support for MyMemorysStore.com.

.E-Commerce has the potential to make our customers` procurement decisions more efficient and more accurate,` states Joe Vielock, President, Vielock Associates, Inc. `As a manufacturer`s representative for MyMemoryStore.com, we provide the critical human-touch to an otherwise automated process for customers that want to augment their online experience.` Vielock Associates has 3 offices in Texas as well as offices in Louisiana, Arkansas, and Oklahoma.
Second, Samsung has franchised 3 leading distributors, All American, Reptron, and Jaco Electronics, as authorized resellers of MyMemorysStore.com. This will allow members of MyMemoryStore.com to purchase the complementary products that go with Samsung`s memory modules and allow them to arrange alternate financing if desired. It also opens an avenue for non-member customers that want to have direct access to Samsung memory modules.
.All American`s franchise of MyMemorysStore.com allows us to match-up Samsung`s world-class memory products with the complementary products and services that our customers are looking for,` said George Papajohn, vice president, All American. `We have the ability to complete the sourcing-solution for VARs, solution providers, and manufacturers with Samsung memory from MyMemoryStore.com as a key part of our line-up.` All American has 33 offices throughout North America that now offer solution providers and manufacturers direct access to Samsung`s leading-edge memory products.

Third, to further increase the level of personalized service, MyMemorysStore.com has implemented a service call center with access to Samsung`s technical support staff. Available to members, the toll-free call center has answers about memory installation and troubleshooting inquiries. Later this summer, the technical support team will collaborate with the franchised distributors to provide online training seminars on new products.

.Our experience with Samsung`s e-commerce division has been flawless. Samsung`s module product line provides a great fit both with our internal module builds and our online ordering system. Our relationship with Samsung allows us to provide quality finished modules to our customers in over 60 countries at a great price,` said Bill Mushkin, President of Mushkin Inc.

.Samsung sees MyMemorysStore.com as a way to dramatically reshape the value our reps provide to customers and a way to concentrate the efforts of our distributors in an efficient, online process,` said John Park, vice president of general account sales at Samsung Semiconductor, Inc. `We have automated the standard selling process by having the system execute the mundane tasks, and engaged Samsung`s sales team to quickly respond to inquiries and focus on delivering added value.`
MyMemorysStore.com has been offering solution providers, VARs, and manufacturers direct access to Samsung`s memory modules since September 1999, and has steadily grown its member list.

Interested customers can find local contact information for MyMemorysStore`s 19 representatives and 3 distributors at www.usa.samsungsemi.com under the `How to Buy` section or mymemorystore.com under `Contact Us`.

Samsung Semiconductor
Samsung Semiconductor Inc., is a wholly-owned subsidiary of Korean-based Samsung Electronics Co., Ltd. Samsung`s semiconductor division is the fourth-largest semiconductor manufacturer, and the leading producer of memory and TFT-LCD products in the world. Samsung was first to market with 64Mb, 128Mb and 256Mb high-density DRAM, and supports all leading technologies such as Rambus(R), DDR and PC-133/PC-100 SDRAM. Samsung was first with working silicon for the 1-Gigabit DRAM, delivering samples to major OEMs in 1998. Samsung was also the first to announce working merged DRAM and logic technology, and currently claims the largest applications portfolio of MDL-based products. Samsung Semiconductor`s North American headquarters are located in San Jose, California. For more information, please visit our website: http://www.usa.samsungsemi.com


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