July 04, 1997 in Social Responsibility News

SAMSUNG Electronics Won CDMA Handsets Bidding in Peru

July 4, 1997, Seoul, Korea: Samsung Electronics Co., Ltd. came out to be the winner from the CDMA Digital handset bidding by Telefonica del Peru Co. in Peru on July 3,1997. Total bidding size for this stage is 25,000 units. Samsung and Qualcomm won 10,000 units respectively. For this bid, about five companies as Samsung, Qualcomm, LGIC, Motorola and Maxon attended.

The model which Samsung Electronics presented for the bid is SCH-100S (CDMA /AMPS Dual Mode). On February '97, Samsung Electronics already provided 4,000 CDMA handsets to Telefonica del Peru Co. which is the CDMA and AMPS Cellular operator in Peru. And, on January '97, it just started CDMA Digital service in Lima.

Samsung Electronics started to ship CDMA PCS handsets to Sprint Co., U.S.A. since June 1997. It

has the largest market share of CDMA handsets in Korea as well as Hong Kong.

Samsung Electronics Co., Ltd. a US$19 billion flagship company of the Korean-based Samsung Group, is a world producer of consumer appliances, A/V equipment, computers, telecommunications systems and semiconductors. The company's Information and Communications division grew 67% in 1996, with a sales of US$3.1 billion. In an effort to improve the company's brand image in the this industry, on May 9, 1997, Samsung Electronics signed on as The Olympic Partner (TOP) in wireless communications for the 1998 Nagano Winter and 2000 Sydney Olympic Games.


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