Overview

Is our new product or service idea likely to succeed? What can we do to make our business more profitable? How will my decisions affect the rest of the business?

The answers to these questions and more can be found in The Grid: a simple yet immensely powerful model – the first to treat a business as an interconnected whole, rather than a collection of individual departments and disciplines. During his talk and Q&A, Matt Watkinson will explain this unique, holistic approach and how to use it – helping you shift the odds of success in your favor, whatever project you’re working on.

About the Speaker

Matt has been cited and interviewed by the world’s leading research firms, advises market leaders and startups in a broad cross-section of industries, and has addressed leadership teams in every type of organisation imaginable, from Microsoft to the FBI. His first book, The Ten Principles Behind Great Customer Experiences has been described as the definitive book on the subject, winning the CMI Management Book of the Year Award in 2014. Since its release, Matt has become a sought-after keynote presenter, addressing thousands of industry leaders worldwide. His second book, The Grid was released by Random House in 2017, after four years of research and development.

As a consultant, Matt has worked with market leaders in air travel, healthcare, banking, luxury goods, retail, telecoms, snack food, automotive and pharmaceuticals, amongst others. Many clients and colleagues have become life-long friends, hence the name of the consultancy business Matt Watkinson & Friends, which he co-founded with long-time collaborator Ben Smith.