The Serif
Tap into a world
of intelligent
features
Connecting to The Serif is as seamless as it is effortless. With access to a variety of Wi-Fi enabled tools, you can take advantage of advanced functionality.
Just tap, connect, and enjoy.
A new way to stream
When you need some music, just tap and listen via Near Field Communication (NFC) technology. It allows you to stream music from your mobile on The Serif by simply placing your device on top of the TV.¹ ²
Tap to mirror content
With Tap View, whatever you're watching on your device can be shown on your TV screen with just a quick tap anywhere on The Serif.²
Compatible with most
mobile devices
Effortless with AirPlay 2
With AirPlay 2 compatibility, you can effortlessly play videos and music, or share photos from your iPhone, iPad and Mac on your Samsung Serif. So sit back, relax and enjoy it all on the big screen.³
Even smarter together
See who's at the door, peek inside your fridgeand turn on the lights, thermostat and so much more.
SmartThings connects The Serif to your smart devices,
giving you more control and peace of mind.⁴
Experience more at once
Multi View
Multi View makes multi-tasking a breeze. To mirror your mobile, simply connect it and choose your video size and audio settings. You'll then be able to watch what's on TV and see what's on your mobile at the same time.⁵
Choose your voice assistant
Multi Voice Assistants
Your favorite digital assistants (Alexa and Bixby) are now directly integrated into The Serif – they let you control your TV with your voice, get information, and manage your smart home devices from your TV.
It's all at your fingertips
OneRemoteThe sleek and slim OneRemote automatically detects and controls all compatible connected devices and content.8
Choose the size
that complements
your space
Available in our signature, natural Cloud White, for added sophistication, The Serif comes in sizes 43" and 55".
¹ When using NFC on TV, Bluetooth on your mobile will automatically activate.
² This service only works when TV and mobile are on.
³ AirPlay 2 functionality is available on all 2020 and later Samsung smart TVs. Apple and related marks and logos are trademarks of Apple Inc. Watch Servant with an Apple TV+ subscription.
⁴ Each device must be connected to Wi-Fi or other wireless network. Must download and install the SmartThings app.
⁵ For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.
⁶ This service scenario are subject to change without notice.
⁷ Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
⁸ Voice command functionality works through the remote control. Remote color and design may vary by model.
* Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual products including remote control may differ from image shown. Please see our product gallery.
* Available technology, functions, GUI(Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or TV product, and are subject to change without notice.
* A Samsung Account is required to set up TV.
* Actual user experience may vary.
* Smart services and available functions work with compatible devices only.
* Compatible devices may vary by region.
* The product color may vary by region.
* Features and specifications are subject to change without prior notification.
