Tap into a world
of intelligent
features

Tap into a world of intelligent features
Tap into a world of intelligent features

Connecting to The Serif is as seamless as it is effortless. With access to a variety of Wi-Fi enabled tools, you can take advantage of advanced functionality.

From its iconic and portable design to its brilliantly crisp, QLED picture, The Serif is a statement centerpiece that not only redefines the way we watch TV—but also the way we view how TV fits into our lives.

Just tap, connect, and enjoy.

Just tap, connect, and enjoy.
Wach Film

A new way to stream

When you need some music, just tap and listen via Near Field Communication (NFC) technology. It allows you to stream music from your mobile on The Serif by simply placing your device on top of the TV.¹ ²
A new way to stream
Tap to mirror content

Tap to mirror content

With Tap View, whatever you're watching on your device can be shown on your TV screen with just a quick tap anywhere on The Serif.²

Compatible with most
mobile devices

Effortless with AirPlay 2

With AirPlay 2 compatibility, you can effortlessly play videos and music, or share photos from your iPhone, iPad and Mac on your Samsung Serif. So sit back, relax and enjoy it all on the big screen.³
Effortless with AirPlay 2

Even smarter together

See who's at the door, peek inside your fridge
and turn on the lights, thermostat and so much more.
SmartThings connects The Serif to your smart devices,
giving you more control and peace of mind.⁴
Even smarter together

Experience more at once

Multi View

Multi View makes multi-tasking a breeze. To mirror your mobile, simply connect it and choose your video size and audio settings. You'll then be able to watch what's on TV and see what's on your mobile at the same time.⁵

Experience more at once

Choose your voice assistant

Multi Voice Assistants  

Your favorite digital assistants (Alexa, Google Assistant and Bixby) are now directly integrated into The Serif – they let you control your TV with your voice, get information, and manage your smart home devices from your TV.

Alexa
Google Assistant
Bixby

Control your TV with your voice. Just ask Alexa to change the channel, search for movies, play your favorite music, show the front door, and more.6

Easily find and enjoy your favorite photos, quickly access entertainment and ask questions. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.7

The Bixby voice assistant can go beyond just controlling what you want to watch on TV, but also help with Ambient Mode. Just ask Bixby and get more.8

It's all at your fingertips

OneRemote

The sleek and slim OneRemote automatically detects and controls all compatible connected devices and content.⁹

It's all at your fingertips

Choose the size
that complements
your space

Available in our signature, natural Cloud White, for added sophistication, The Serif comes in sizes 43" and 55".

Choose the size that complements your space