While other TVs belong on walls, The Serif belongs anywhere you put it. Whether centered in a room or on a shelf, this TV wasn't just designed to move — it was created to push boundaries.
Striking form meets simple elegance
To create a living room that matches your lifestyle, start with a TV that reflects your aesthetic. With a unique, unibody structure in the shape of the letter "I", The Serif is like a one-of-a-kind piece of furniture that doubles as a shelf for an added experience.
From ordinary to reinvented
-Ronan & Erwan Bouroullec
Much-needed moments of retreat
¹ Background feature accuracy may vary based on TV location and is dependent on wall designs, patterns and/or colors. SmartThings app on a mobile device (Android, iOS) is required for some functionality. App features may be limited at launch; please continue to check for updates.
* Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual products including remote control may differ from image shown. Please see our product gallery.
* Available technology, functions, GUI(Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or TV product, and are subject to change without notice.
* A Samsung Account is required to set up TV.
* Actual user experience may vary.
* Smart services and available functions work with compatible devices only.
* Compatible devices may vary by region.
* The product color may vary by region.
* Ambient Mode serivce may vary by region.
* Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colors.