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Akamai
77 Inch Class OLED S95D4K Smart TV $4,599.99
QN77S95DAFXZA
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OLED Technology
OLED Technology
OLED HDR Pro
OLED HDR Pro
OLED Glare free
OLED Glare free
Motion Xcelerator 144Hz³
Motion Xcelerator 144Hz³

Awards & recognitions

“The best all-around image quality we've ever tested” – CNET

“The best all-around image quality we've ever tested”
– CNET

Glare

Glare

"Say goodbye to glare forever."
– Tom’s Guide

Our most powerful OLED with expert-validated colors

This premium TV features dramatic detail, reduced glare and our most powerful brightness. Smooth motion, depth and 4K processing make for a non-stop, breathtaking picture.

Our most powerful OLED with expert-validated colors

A speedy processor

NQ4 AI Gen2 Processor

The power behind the 4K picture that actively improves the quality. Utilizing 20 specialized networks the AI-powered processor drives the intuitive Smart TV Hub, Dolby Atmos™ sound, and expertly upscaled 4K resolution.

A speedy processor

A new glare-free finish

OLED Glare free

Watch everything you love with nearly no glare. Anti-glare technology limits light distraction on your screen.

A new glare-free finish

Incredible Contrast

OLED HDR Pro

Experience an infinite amount of brightness and dramatic detail across a wide range of Pantone-Validated colors. Your picture is optimized to make bright whites and pure blacks crisp and clear.

Access Free Channels with Samsung TV Plus and more

Endless Free Content

Access 2,700+ free channels including Samsung TV Plus premium channels. Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore.

Vibrant Details

OLED Technology

Discover pure blacks, bright whites and Pantone-validated color. Combined with detail and brightness, this pixel-packed screen gives you a dramatic view for everything you watch.

Vibrant Details

Peak motion enhancements 144Hz

Motion Xcelerator 144Hz³

Play games and content with ultra-smooth motion and virtually no lag or blur. Get uninterrupted action with crisp visuals rendered at top speeds, so you always have a seamless, non-stop picture.³

³144Hz requires compatible content connection from compatible PCs. **Motion Xcelerator 144Hz is sometimes called Motion Xcelerator Turbo+.

Peak motion enhancements 144Hz

3D-like scenes with AI

Real Depth Enhancer

Experience depth and dimension on screen just the way you see it in real life. Real Depth Enhancer creates an immersive experience on your 4K AI TV by mirroring how the human eye processes depth by increasing foreground contrast. For all content, this simple adjustment brings the picture that much closer to reality.

3D-like scenes with AI

Transforms all content into 4K resolution

4K AI Upscaling

Instantly transforms lower resolution content into 4K using AI technology. Whether you’re watching an HD movie, live sports or even looking back at home videos, get enhanced clarity with our high-performance, AI-powered processor that upgrades your content scene by scene.¹

¹Utilizes AI-Based formulas.

Transforms all content into 4K resolution

Professionally calibrated picture quality

Expert Calibration

Enjoy true-to-life TV colors at home, calibrated by Samsung experts before it leaves our factory. Specialized equipment ensures accurate, consistent color based on industry standards.

Professionally calibrated picture quality

The best smart tv platform with multi-year software support

Samsung Tizen OS

Stream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.²

²Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

The best smart tv platform with multi-year software support

AI-optimized picture settings

AI Customization Mode

AI detects what you're watching and automatically optimizes the TV’s settings for the best viewing experience. Set your preferred picture style by content type—from sports to horror—and then let AI technology do the work.²

²Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

Skip the setup and play

AI Auto Game Mode

AI technology recognizes your game titles and genres and automatically optimizes your TV settings so you can spend less time setting up and more time playing.⁵

⁵Availability may vary according to game content and format.

Skip the setup and play

Help save energy with AI

AI Energy Mode

Sensors and the TV's processor work together to analyze on-screen content and ambient lighting to automatically adjust your picture settings to reduce energy usage.⁶

Clear dialogue powered by AI technology

Active Voice Amplifier Pro

Samsung AI TV technology leverages AI to analyze audio, distinguishing and amplifying voices against background sounds, both within the scene and within your room. That means you can hear dialogue clearly, even in the most chaotic scenes.

Clear dialogue powered by AI technology

Automatically adjusted AI-powered audio

Adaptive Sound Pro

Adaptive Sound Pro uses AI to optimize your audio based on both the setup of your room and the content on screen, resulting in impressively clear, balanced sound from your Samsung AI TV.

Automatically adjusted AI-powered audio
Reviews

77 Inch Class OLED S95D

4.1

Recommended by 64% of customers.

Features3.9
Performance3.6
Design3.9
Value4.1
AI Functionality1.7
AI review summary icon

AI review summary for 77 Inch Class OLED S95D

  • The TV offers exceptional picture quality with vibrant colors, deep blacks, and outstanding clarity.
  • The anti-glare matte screen allows for clear viewing even in bright rooms.
  • The audio performance is also impressive, with the built-in speakers delivering clear and rich sound.
  • Some users have reported reliability concerns, with power supply or other hardware failures within the first year of ownership.
  • The manufacturer has been responsive in addressing these issues under warranty, but the frequency of these problems has led some customers to express hesitation in recommending the product.

AI-generated from customer ratings & reviews, and may include incentivized reviews.

660 Reviews
Filters (0)660 Reviews
  1. JohnsHopAlum
    5
    Reviewed in the Saint Augustine, Florida
    5

    I have waited and waited for this TV to be released to the public. Once I saw you could pre-order the TV I jumped on the opportunity. The additional TV was nice, but my mind was set up that I was going to buy this TV irregardless. As a previous owner of LG OLED TVs, both 65" and 72", I was eager to see the difference. I was somewhat nervous about changing brands so I only purchased the 65" TV for our master bedroom. Was I glad I did so once I turned the TV on. The deep depths of colors and how the image is beautiful t...

    I recommended this product.
    Helpful?
    Originally posted on65" Class OLED S95D
    Value
    5
    Performance
    5
    Design
    5
    Features
    5
  2. Et1910
    1
    Reviewed in the Brentwood CA
    1

    I purchased this TV late last year, and unfortunately, within just 30 days, it ceased functioning and would not turn back on. I was able to exchange it at Best Buy, but the second unit only lasted five months before experiencing the same issue. When operational, the TV delivers excellent performance; however, many users seem to be facing similar problems. Samsung employs a third-party service called Service Quick, which has proven to be unreliable in addressing these issues. They have made six visits to my home but have be...

    Helpful?
    Value
    1
    Performance
    1
    Design
    5
    Features
    4
    Response from Samsung:

    Samsung Specialist

    Et1910, It’s unfortunate to hear of your experience with Samsung’s S95D TV. Samsung is committed to providing the best possible product experience, quality, and value. We back this Samsung TV with a 1-year limited manufacturer's warranty, including authorized repair for manufacturer defect, if purchased brand-new directly from an authorized seller. You can enter your model number to review the full warranty details here: https://www.samsung.com/us/support/legal/LGL10000312/#standard-limited-warranty Please give us the opportunity to assist you by contacting Samsung Customer Support at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist

  3. HollyWooD
    5
    Reviewed in the Savannah, GA
    5

    The Samsung S95D is, without a doubt, a game-changer in TV technology! I have a house filled with natural light streaming through multiple windows, and my kitchen has bright under-cabinet lighting—but the S95D handles it like a champ. The anti-glare technology is incredible; no matter where I sit, the screen remains clear, vibrant, and distraction-free. The colors are breathtakingly vivid, with rich blacks and crisp details that make every scene look lifelike. Whether I’m watching a movie, catching up on sports, #RiseUp, ...

    I recommended this product.
    Helpful?
    Value
    5
    Performance
    5
    Design
    5
    Features
    5
  4. randynmarsha
    • Incentivized review
    5
    5

    We decided to update our 42" Samsung with a new TV. However, the update was going to require a major remodel of our existing shelving unit which held our 42". After meeting with an expert trim carpenter, we decided that we could expand the shelving to accommodate a 65" TV. We have been loyal Samsung customers for many years but were really not familiar with the new technology. After much research, we chose a 65" OLED based on picture quality, a non-glare screen and Samsung reliability and quality. We couldn't be happ...

    Helpful?
    Originally posted on65" Class OLED S95D
    Value
    5
  5. rewardsibanda
    • Incentivized review
    5
    Reviewed in the Lake Forest
    5

    When I first heard that Samsung was releasing the S95D with the anti glare treatment, I was hugely skeptical! One of the main draws to OLED is the inky, shiny black levels, and my assumption was that a dull, Anti Glare screen would mitigate that. I couldn’t have been more wrong, and more pleasantly surprised. The new brightness levels, and panel overcompensates, and the color punch of OLED is not only preserved, but enhanced. I use it on a wall next to a large window, and the colors are as good in full sunlight as they are ...

    I recommended this product.
    Originally posted on55" Class OLED S95D
  6. Dudleydogg
    5
    Reviewed in the Winter Haven Florida
    5

    I Love the Matte finish, the picture is epic, Not a Fan if the Tizen. The One Connect box is great very easy to organize your devices, although I use an AVR so technically there is only one cable going to the TV. Bit heavier than i would have thought. This TV has good sales also hint call Samsung directly when purchasing they will give you some good bargains, I got like 3 year extended warranty included, that is what sold me over the Sony Screen.

    I recommended this product.
    Helpful?
    Value
    5
    Performance
    3
    Design
    5
    Features
    4
  7. britb09
    • Incentivized review
    5
    Reviewed in the Durham
    5

    After getting models before this one, I thought they were great and we love Samsung products! The newer design is great taking the glare of the screen, and the slim design makes it more versatile in the home. Quality of the product is good and made well, the screen display is unlike any other I have had previously, outstanding. The Sound quality is great and unique to the fact it lowers and raises automatically when needed, and it is perfectly clear. The only cons of this model is how heavy the base to it is and to carry or...

    I recommended this product.
    Originally posted on55" Class OLED S95D
    Response from Samsung:

    Samsung Specialist

    britb09, It’s great to hear you’re enjoying the stellar picture of Samsung’s top-of-the-line OLED! New to 2024 and exclusive to the S95D, we’ve introduced OLED Glare Free – an anti-glare technology to limit light distraction on your screen so everything you love watching is enhanced with beautiful clarity, color, contrast – and nearly no glare. If there’s anything we can ever help with such as optimizing settings, please reach Samsung Support at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Or visit us on the Samsung website and click on the ‘Support’ link for: • LiveChat with an agent • Manuals, Software, & Warranty Info • Product Registration: For easy access to support, promos and offers, and more ~ Samsung Specialist

  8. hlshure
    • Incentivized review
    5
    Reviewed in the Woodland Hills
    5

    This TV is fantastic. It’s thin, has a fantastic picture, and best of all has no glare. I mean no glare whatsoever. The vivid colors and amazing contrast really bring the picture to life. Setup was easy and I love the Q-Symphony function that’s available because we also have a Samsung soundbar. I appreciate how snappy the Tizen OS is compared to other TV software I have experienced. Apps open quickly and all of my favorite apps are available. The new Real Depth Enhancer makes the subject pop and increases the overall detail...

    I recommended this product.
    Originally posted on55" Class OLED S95D
††Source: Omdia, Jan. 2023. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.
†AI Energy Mode and SolarCell Remotes are available on select TVs.
‡SmartThings compatible devices only. SmartThings app download may be required.
**TV Plus requires a Samsung account.
‡Source Omdia, Jan 2024. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.

‡‡Compared to all other measured TV manufacturers in the 2023 American Customer Satisfaction Index (ACSI(R)) surveys of customers rating their own TV manufacturer's performance. The #1 rating is shared with four other TV manufacturers. ACSI is a registered trademark of the American Customer Satisfaction Index LLC.

QQ-Symphony requires compatible 2020-2024 Samsung TV and either a Q-series or S-series soundbar.