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OLED S85F 4K

Motion Xcelerator 120 Hz | OLED HDR

OLED S90F 4K

Motion Xcelerator 144Hz | OLED HDR+

OLED S95F 4K

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Motion Xcelerator 165Hz | OLED HDR Pro | Glare Free
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77 Inch Class OLED S90F4K | Samsung Vision AI Smart TV | (2025) $3,499.99
QN77S90FAFXZA
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NQ4 AI Gen3 Processor
NQ4 AI Gen3 Processor
4K AI Upscaling Pro
4K AI Upscaling Pro
OLED HDR+
OLED HDR+
Motion Xcelerator 144Hz
Motion Xcelerator 144Hz

Vivid contrast with AI-powered picture and Pantone® Validated color

Our fastest 4K processor powers Samsung Vision AI¹ to upscale your content,² while powerful brightness and deep contrast deliver a phenomenal Pantone® Validated picture. Whether you're streaming or gaming, motion enhancement delivers ultra-smooth action with virtually no lagging or blur.

¹Samsung Vision AI and associated features vary by 2025 TV model (not available on Q6F, Crystal and select special models). Al Upscaling utilizes Al-based formulas. See individual TV model specifications for details.
²Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

 

Key features at a glance are Samsung NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR+ and Motion Xcelerator 144Hz.

Key features at a glance

Our most advanced 4K AI processor

NQ4 AI Gen3 Processor

Powered by 128 neural networks to deliver AI-enhanced picture and optimized sound, resulting in an exceptional 4K experience for streaming, gaming, live sports and more.2

Our most advanced 4K AI processor

2Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

 

Samsung NQ4 AI Gen3 Processor has up to 2 times faster NPU, 6.4 times greater AI neural networks, up to 2.1 times faster GPU and up to 17% faster CPU than the 2025 OLED S85F (NQ4 AI Gen2).

 

Compared to 2025 OLED S85F (NQ4 AI Gen2)

Transforms everything on screen to impressive 4K resolution

4K AI Upscaling Pro

See impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.2

Transforms everything on screen to impressive 4K resolution

2Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

 

Powerful brightness and deeper contrast in every pixel*

OLED HDR+

Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.3

Powerful brightness and deeper contrast in every pixel*

3Compared to OLED HDR. 42”, 48” are OLED HDR.

Brings smooth motion to sports and tear-free gaming

Motion Xcelerator 144Hz

Play your favorite video games and enjoy sports with exceptional motion clarity with minimal lag or blur. You'll get consistently crisp visuals and ultra-smooth performance at top speeds, so your picture stays seamless throughout all the non-stop action. With dynamic refresh technology, it supports VRR games at up to 4K 144Hz, providing incredible performance for your favorite games.4

Brings smooth motion to sports and tear-free gaming

44K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.

Keep your eye on the ball

Keep your eye on the ball

AI Motion Enhancer Pro

The AI processor smooths the motion of fast-moving balls and text, reducing blur and flickering, so you don't lose sight of the action.2

2Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

Intelligently refines content to HDR-like quality scene-by-scene, powered by AI

Intelligently refines content to HDR-like quality scene-by-scene, powered by AI

Auto HDR Remastering Pro

Intelligently transforms SDR content, scene by scene, to HDR-like quality with brighter highlights, more vibrant colors, and clearer details for dazzling picture.

Unimaginable contrast, powered by 33 million self-illuminating pixels

Unimaginable contrast, powered by 8.3 million self-illuminating pixels

OLED

Get a truly cinematic picture with pitch blacks, dazzlingly bright whites, and a full range of bold, vivid colors — all created with self-illuminating pixels for precision detail.

Expert-validated color and skin tones for a realistic picture

Expert-validated color and skin tones for a realistic picture

PANTONE® Validated

With color validated by the experts at Pantone, you can be sure colors look realistic and skin tones accurately shown, for a vibrant and true-to-life picture.

A world of vibrant colors enhanced by AI

A world of vibrant colors enhanced by AI

Color Booster Pro

Experience vibrant and dynamic colors as AI analyzes each scene and enhances the hues for a more vibrant viewing experience.2

2Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

Catch hidden details in dark scenes

HDR Brightness Optimizer

Enhances visibility in dark scenes for a richer and more immersive viewing experience, especially in rooms with bright sunlight or ambient light.

TV and soundbar work together in perfect harmony

Q-Symphony

Unlock more robust, nuanced sound. The TV and soundbar both work together without muting the TV speakers, enhancing the audio experience.5

5Requires a compatible 2020-2025 Q-Series, S-Series, B750F or B650F soundbar (sold separately). For more information, check soundbar specifications.

Theatrical multidimensional sound that puts you at the center of the action

Dolby Atmos®

Feel like you're at the center of your favorite movie or show with spatial audio that moves around you and above you. Hear helicopters buzzing overhead or music like you're in a grand concert hall.

Motion-based sound

Object Tracking Sound Lite

Feel like you're in the middle of the action with sound that follows objects on screen. Featuring a virtual top channel, every sound is precisely placed in space, placing you in the heart of the scene.

Sound tailored to your space and content

Sound tailored to your space and content

Active Voice Amplifier Pro

Catch every word and enjoy vivid, balanced audio. Our AI processor identifies sounds, optimizes audio, and amplifies dialogue based on your room's acoustics and what you're watching.

An intuitive TV platform with thousands of free TV channels

Endless Free Content / One UI Tizen

Stream 2,700+ free channels, including 400+ premium Samsung TV Plus channels, on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.6

6Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice. Automatic OS updates based on model year; requires Internet connection.

Sleek design that complements any space

LaserSlim Design

OLED’s sleek and stylish design combines unique beauty with strong functionality. Featuring a groundbreaking slim form factor and minimalistic bezel, your TV blends seamlessly into any interior.

 

Powerful AI features and services, all in one place

Samsung Vision AI Companion

Ask your TV anything through AI-enhanced conversation on your TV. Discover your next personalized movie recommendation, your next DIY project, an itinerary for your upcoming road trip, and so much more. With seamless access to AI picture and sound features, AI-powered experiences like Live Translate and Generative Wallpaper*, and AI agents from Copilot and Perplexity, you can do it all from your TV – all in one place.

*Samsung Vision AI, Vision AI Companion, Bixby and associated features vary by 2025 TV model. See individual TV model specifications for details. Bixby may record inputs and share queries with third-party AI providers. Requires Samsung Account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results. Copilot by Microsoft, Perplexity, and other Samsung Vision AI Companion services terms apply and may require account login. Free and subscription-based versions available. User interface subject to change without prior notice. Contextual answers only available on Samsung TV Plus, antenna, and select HDMI content. Generative Wallpaper not available on OLED TVs.

See your favorite content the way you want it

AI Customization Mode

Automatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.2

Smarter Bixby

Ask your TV anything, Smarter Bixby* answers

Smarter Bixby

Intelligence begins with a chat. Smarter Bixby understands you and makes it easy and intuitive to find answers to everything through your TV. It recognizes your exact needs, thanks to real time contextual understanding, and intelligently answers anything you ask.8

8Smarter Bixby may record inputs and share queries with 3rd party AI providers. Requires Samsung account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results.

Watch your show in the language of your choice

Live Translate

Enjoy content in your own language. The AI processor identifies the language of your content and instantly translates it, creating subtitles in your preferred language.7

7Works with antenna broadcast only. Available languages vary and may require download. Translation accuracy not guaranteed.

Three TVs play audio differently, indicated by audio bars above the TVs, optimized for the type of content being played.

Scenic and spatial intelligence for vivid, yet balanced audio

Adaptive Sound Pro

Catch every word and enjoy vivid, balanced audio. Our AI processor identifies sounds, and optimizes audio based on your room's acoustics and what you're watching.

Pay attention to your pet, even when you're not there

Pet Care

On-device AI detects your dog's barking and alerts you when your pet needs attention. You can also set custom rules to turn on your pet’s favorite content to comfort it while you're away.⁹

⁹Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile, or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Samsung Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available. Each device must be signed in to same Samsung Account and must have both Wi-Fi. It only works when the TV is turned off. Utilizes AI-based formulas. Camera sold separately.

Where gaming comes together - no console required

Where gaming comes together - no console required

Gaming Hub

A central hub that brings your favorite games from your consoles, cloud services and gaming apps, all in one place. It offers personalized recommendations so you can easily find what to play next.¹⁰

¹⁰High speed internet connection, additional gaming service subscriptions and compatible controller required. *Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

Fine-tune your game settings as you play

Fine-tune your game settings as you play

Game Bar

A handy, in-game menu for settings like FPS, input lag, minimap zoom, and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.¹¹

¹¹High speed internet connection, additional gaming service subscriptions, and compatible controller required. Game Bar UI is subject to change without prior notice.

Enjoy ultra-smooth, tear-free, low latency HDR  gaming*

Enjoy ultra-smooth, tear-free, low latency HDR  gaming*

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.¹²

¹²Only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.

AI-powered game optimization*

AI Auto Game Mode

Automatically detects the game genre, and optimizes settings for the best gaming experience so you can say goodbye to navigating through menus and jump straight into gameplay.¹³

¹³Utilizes AI-Based formulas. AI Auto Game Mode is available for certain console and PC games.

Immersive lighting that syncs with your TV

Immersive lighting that syncs with your TV

Hue Sync

Dynamically syncs the picture on screen with Philips Hue lights¹⁴ for next-level immersion and an unforgettable ambiance.

¹⁴Smart light sold separately. Samsung account required. Additional installation of the Philips Hue Sync app and paid subscription are required.

FreeSync Premium Pro

Tear-free, low latency HDR gaming

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.¹²

¹²Only available with PC connected games that support such specifications (PC graphic card required). Performance may vary. OLED S90F 42" and 48" has FreeSync Premium.




NVIDIA G-SYNC Compatible

Ultra-fast and responsive gaming

NVIDIA G-SYNC Compatible

Validated by NVIDIA to provide a next-level variable refresh rate (VRR) experience for ultra-smooth, ultra-fast gaming. This technology reduces screen tearing and stuttering to provide ultra-smooth gameplay and enhanced immersion.

Your smart home command center

SmartThings (Built-in SmartThings Hub & Home Insight)

Connect and control smart devices through your TV to simplify your day-to-day life with the built in SmartThings Hub. Get notifications about your devices right on screen, including a 3D Map View showing your entire smart home
ecosystem at a glance.6

 

Universal Gestures

Control your TV without having to pick up the remote

Universal Gestures

Control your TV with simple hand motions while wearing a Galaxy Watch. Whatever you are busy doing, easily control your TV with intuitive gestures without touching the remote.

*Available apps and services may vary and are subject to change without notice. Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions. Galaxy Watch sold separately.

Save energy with intelligent analysis

AI Energy Mode

Energy saving made easy with SmartThings. By turning on AI Energy Mode, it also detects surrounding light levels and analyzes usage behaviors to adjust the brightness. Also, it analyzes the content scene-by-scene to subtly adjust brightness where possible, to manage energy consumption.¹⁵

¹⁵Energy saving rate may vary by model, size, viewing conditions and type of content. Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels when AI Energy Mode is turned on may appear lower compared to Standard Mode. AI Energy Mode does not work with Game Mode.

Spatial 3D sound with Galaxy Buds

Spatial 3D sound with Galaxy Buds

360 Audio Mode

Immerse yourself in the scene with fluid sound from all around. Samsung TVs pair seamlessly with Galaxy Buds to deliver multi-directional 3D audio.¹⁴

¹⁴Galaxy Buds 360 Audio Mode is available with Galaxy Buds2 Pro, Galaxy Buds2, Galaxy Buds Pro, and Galaxy Live, all sold separately.

Control your TV from your phone

Quick Remote

Use your phone to change channels, adjust volume and more. Plus, access key Samsung Tizen TV features such as media and apps.¹⁶

¹⁶Requires SmartThings (available with Android OS 10 or later with 3 GB RAM space and Apple iOS 15 or later), Internet or Bluetooth connection and login to TV Samsung Account.

Transform your TV into a karaoke stage

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic without separate equipment — your singing setup is already here.¹⁷

¹⁷Requires SmartThings app to be installed on the mobile device and connected via the same Wi-Fi network as the TV set. Mobile mic is compatible only with Galaxy S23 or later models and iPhone 15 & above. You must download the Karaoke app from Tizen to use the Karaoke function. An additional paid subscription is required for this service after 6 months of free use. (Users can access 5 songs per day for free without a subscription.)

Essential information for your day

Daily Board

Customize your Daily Board with loads of widgets such as Weather, Memo, Music, Tips, and more. Even wake up Daily Board hands-free through voice activation.¹⁸

¹⁸Available widgets subject to change without notice

Secures personal data with triple-layer protection

Secures personal data with triple-layer protection

Samsung Knox Security

Your personal data¹⁹ on your TV is protected by Knox, covering harmful apps, websites, passwords, and safeguards IoT devices connected to your TV.

¹⁹Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings app. The latest software is required.

More about SmartThings
Reviews

77 Inch Class OLED S90F

4.6

Recommended by 92% of customers.

Features4.7
Performance4.6
Design4.7
Value4.5
AI Functionality4.3
AI review summary icon

AI review summary for 77 Inch Class OLED S90F

  • Customers praise vivid colors, deep blacks, and brilliant brightness as creating an immersive, theater-like viewing experience
  • Reviewers highlight exceptional motion handling and low input lag, with 120Hz refresh rate delivering seamless gaming and sports performance
  • Many appreciate the fast, intuitive Tizen OS interface with quick app loading and reliable performance
  • Customers describe the ultra-thin profile and minimal bezel design as modern, elegant, and visually premium
  • A few mention occasional software glitches or remote usability concerns, though most find it a worthwhile upgrade

AI-generated from customer ratings & reviews, and may include incentivized reviews.

1,451 Reviews
Filters (0)1,451 Reviews
  1. Samm
    • Incentivized review
    5
    Reviewed in the Bronx NY
    5

    The tv looks absolutely stunning colors pop and imagine is sharp hdr content is bright and colorful and accurate watching 4k movies on this is a pleasure many don't know its out there its smooth in terms of motion on both hdr and sdr content and old shows and movies upscale great to 4k The speaker system is surprisingly loud it sounds like a mini sound bar gaming at 144hz is smooth and latency is very good even compared to monitors infinite blacks so contrast is perfect if you have the pleasure of watching high bitrate con...

    Helpful?
    AI Functionality
    4
    Value
    5
    Performance
    5
    Design
    5
    Features
    5
  2. Goldydeb
    • Incentivized review
    5
    Reviewed in the Plymouth.mn
    5

    I was looking for a TV for my bedroom. I am a senior and having vision problems. This TV gives me so many options of entertainment which I love the color is gorgeous. It’s a very smart TV. It has great contrast smoothness sharpness. It’s a top of the line and I’m so happy you found it. The brightness of the colors is wonderful and the upscaling

    I recommended this product.
    Helpful?
    Value
    5
    Performance
    5
    Design
    5
    Features
    5
  3. Slappus Maximus
    5
    Reviewed in the West Palm Beach Florida
    5

    Went with a S90F over the LG C5 and it was a great choice. Plays amazing games with a PS5 Pro and stunning 4k movies. Beast of a TV

    I recommended this product.
    Helpful?
    Value
    5
    Performance
    5
    Design
    5
    Features
    5
  4. True Review
    • Incentivized review
    4
    Reviewed in the MD
    4

    I like the TV now as a 5 but have it a 4 because I had to return the first one, same TV, because the sound would stop for a couple seconds here and there. Just got the replacement this morning and so far so good.

    I recommended this product.
    Helpful?
    AI Functionality
    4
    Value
    5
    Performance
    5
    Design
    5
    Features
    5
  5. Will
    • Incentivized review
    5
    Reviewed in the The Villages Florida
    5

    The picture on this t v is probably the best I have ever had. Great picture without a glare and can be seen from the side as well as front without any problem. Very satisfied.

    I recommended this product.
    Helpful?
    AI Functionality
    5
    Value
    5
    Performance
    5
    Design
    5
    Features
    5
  6. Anonymous
    • Incentivized review
    5
    Reviewed in the Arkansas
    5

    This TV went above and beyond my expectations especially for the Price!

    I recommended this product.
    Helpful?
    Value
    5
    Performance
    4
    Design
    5
    Features
    5
  7. NanaT tv
    • Incentivized review
    5
    Reviewed in the Saint Louis
    5

    My Samsung 65" OLED delivers outstanding overall picture quality, with excellent sharpness and a very “clean” look to fine details. Text and edges stay crisp, and even thin lines and subtle gradients don’t break apart—there’s a satisfying sense of resolution without looking harsh. When it comes to clarity, motion and upscaled content both benefit from Samsung’s processing. Fast-moving scenes (sports and action) remain readable, and the TV does a good job separating foreground subjects from the background so the image doesn...

    I recommended this product.
    Helpful?
    AI Functionality
    5
    Value
    5
    Performance
    5
    Design
    5
    Features
    5
  8. Duiliams TV
    • Incentivized review
    5
    Reviewed in the Los Angeles, ca
    5

    The quality of the tv and it's features are truly amazing !

    I recommended this product.
    Helpful?
    AI Functionality
    5
    Value
    5
    Performance
    5
    Design
    5
    Features
    5