Defining Next Generation Experiences for B2B Customers

Aug 31. 2017

Samsung and HARMAN’s collabourations are an industry disruptor, innovating today to create a better tomorrow for business

JOHANNESBURG, South Africa –31 August, 2017: Leading global electronics provider, Samsung, once again proved its mettle in creating the future with innovative technology with the recent unveiling of its latest end-to-end (B2B) solutions. In collabouration with Harman International (HARMAN), Samsung’s fully-integrated audio and visual solutions are now elevating the connected enterprise and ensuring a better tomorrow for business.

The two companies have successfully integrated Samsung’s visual display technologies with HARMAN’s audio, lighting and control solutions to create an engaging, multi-sensory experience in entertainment, transportation, retail, hospitality, corporate, education and government environments, among others.

Integrated Technology
Highlights of this synergetic partnership include the incorporation of motion sensors, drape controls and thermostats, and HARMAN’s voice-enabled cognitive room solution, which transforms a hotel room into a fully-connected environment that offers guests an upgraded in-room experience.

Entertainment Technology
Likewise, a theatre that utilises a combination of Samsung’s cinema screen and HARMAN’s JBL speakers and Lexicon immersion processor allows moviegoers to enjoy the latest blockbusters in an exciting new way. As the world’s first High Dynamic Range LED theatre display, the cinema screen delivers unprecedented picture quality and brings movies and other on-screen contents to life with higher vibrancy and accuracy.

“By bringing the leading technologies of Samsung and HARMAN together, we strive to build a more synergistic future to redefine what’s possible in the enterprise environment, by elevating user experiences and offering more powerful and integrated solutions to our partners as the needs of the market evolve,” says Mike van Lier, Director: Consumer Electronics, Samsung South Africa.

Signage Technology
He further explains that Samsung’s next-generation signage technologies, including two that were deployed in collabouration with HARMAN, aim to improve efficiency in customer engagement and operation across all verticals.

Conferencing Technology
HARMAN’s AMX Acendo Core and Acendo Vibe work well with its touch-screen displays to create a boardroom space solution that allows for highly efficient remote video conferencing, demonstrating how corporate interactions in the boardroom can be enhanced through Samsung’s SMART LED Signage equipped with HARMAN’s AV Control System.

“Our collabourations with Samsung position us well in an economy where businesses are increasing spend to create more memorable experiences for their customers and to increase productivity from their employees,” said Mohit Parasher, EVP of HARMAN and President of HARMAN Professional Solutions. “Combining audio, video, lighting and controllers into one solution is where the combined synergies of HARMAN and Samsung become very compelling as together, we define the next generation experience.”

About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI and LED solutions. For the latest news, please visit the Samsung Newsroom at

For further information, please contact:
Noma Mbatha
PR Worx
011 896 1818
061 258 2723

Phathutshedzo Nepfumbada
Samsung Electronics South Africa
011 549 1646
078 213 4975