Master the Art of the Kitchen

Feb 18. 2016

Create the perfect cooking space for any home

JOHANNESBURG, South Africa, 18 February, 2016 – South Africans love food and the foodie culture continues to gain ground and popularity with international shows and food markets showing up everywhere. From reality food shows to Street Food festivals, people are becoming more inspired to cook unforgettable meals, leading to a new generation of chefs being cultivated. Behind each talented culinary genius however, is a kitchen kitted with the best and most innovative appliances that intuitively help them create their master pieces.

“Creating a smart kitchen space with modern appliances sets consumers on the path to becoming the master of their own cuisine,” says Michael McKechnie, Divisional Head of the Digital Appliance Group at Samsung Electronics South Africa. “One has to assess their needs intelligently. Examine the kitchen area and map how to move around it while preparing a meal, then use this information to adapt appliances in a more intuitive and accessible way.”

The classic work triangle of the sink to fridge range actually impacts on efficiency so it’s a good idea to explore different options when it comes to storage and design, especially if crafting a new kitchen. It might include adding an island for additional counter space and creating a work space that is functional in order to ensure that the most relevant tools are in close proximity for stress-free cooking.

Appliances also have to feature advanced technology to create great dishes. A badly designed oven with uneven air and temperature distribution will affect baking - think of a flat soufflé. Every appliance must be selected in order to guarantee quality, capability and longevity.

Not only do well-designed appliances impact the way work is done in the kitchen, but they also play a role in reducing the amount of effort put into preparing food. Cutting edge ovens make it possible to cook two separate dishes in the same oven simultaneously, at different temperatures - keeping the fishy smell from spoiling the delicious aroma of the apple pie.

“Look for equipment that supports your abilities and requirements,” says McKechnie. “Samsung’s range of home appliances will result in a space that exudes superiority and connectivity. We have included touch screens, flexible design, energy efficiency and innovative technology, supplying anyone the tools they require to become consummate chefs.”

Samsung has a diverse kitchen appliance line-up which is ideally suited to different living areas and culinary expectations. The Chef Collection fridge has mega capacity, ice dispenser, sparkling or still water, a triple and metal cooling system, a chef pantry and a smart storing system. The Samsung electric oven with dual cooking is ideal for the chef on the go. After you’ve enjoyed your delicious meal the Samsung Waterwall™ dishwasher is on hand to make cleaning a breeze. It is big enough to take on most of the mess and has a bevy of features to make life much easier.

When it comes to fitting products in your master kitchen, McKechnie advises, “Measure twice before purchasing a fridge and ensure the doors have room to open, especially if is a French-door design. Also check if the new dishwasher area allows for the door to open fully and does not obstruct movement through the kitchen when it is being packed. Follow this advice and you can enjoy the benefits of a well-designed kitchen and let your inner chef enjoy a cooking experience second to none!”

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, and for the latest news, feature articles and press material, please visit the Samsung Newsroom at

For further information, please contact:
Pearl Ndlazi
Epic MSL Group
011 784 4790
079 021 5006

Jake Griffioen
Samsung Electronics South Africa
011 549 1647
071 671 2052