Putting the World's Most Innovative Technology in your Living Room

Nov 15. 2016

Samsung’s Atmos Soundbar delivers cinema-quality sound to your SUHD TV

Putting the World's Most Innovative Technology in your Living Room
Putting the World’s Most Innovative Technology in your Living Room

JOHANNESBURG, South Africa – 15 November, 2016 – Samsung’s new HW-K950 Atmos Soundbar has been designed for every TV viewer who has dreamed of experiencing the cinema quality sound of Dolby Atmos technology, but would prefer to minimise the number of speakers mounted throughout their living room space. A new technology has been designed to deliver the ultimate in cinematic home entertainment.

This latest Samsung audio device features Dolby Atmos technology and is the industry’s first soundbar package to include two Dolby Atmos-enabled wireless rear speakers, along with three forward-facing and two upwards-facing speakers.

This speaker set-up has been carefully designed to transport viewers into the story, by delivering crystal clear sound that feels like it comes from all around, including above, just like it does in the theatre. 

“Samsung’s HW-K950 comes in a slim and sleek package that is able to produce a rich, full sound that is big enough to fill the room, yet detailed enough to deliver realistic, cinematic sounds. The Atmos soundbar incorporates a minimalist design and is intended to sit beneath the TV without drawing attention to itself; an optional wall mount system is available if required,” says Matthew Thackrah, Deputy Managing Director Samsung South Africa.

He explains that the new technology allows consumers to bring an unrivalled sound experience into their homes. They can now surround themselves with audio that comes alive from all directions, filling their home theatres with astonishing clarity, power, detail and depth.

The Samsung Atmos Soundbar differs from other domestic Dolby Atmos systems, as these generally require the listener to sit in a specific 'sweet spot' to achieve optimum listening. Samsung, however, has used specially designed dome-style tweeters to expand the sweet spot area so that no matter where a viewer sits in the room, they should have no trouble enjoying the sound fully.

“Samsung’s new soundbar with Dolby Atmos technology, delivers the ultimate in cinematic home entertainment, especially when paired with Samsung’s new SUHD TVs. These two appliances offer the perfect combination for incredible entertainment without missing out on the amazing content quality,” Thackrah concludes.

The Samsung’s HW-K950 Atmos Soundbar is available at selected Samsung Brand Stores and leading retailers for the following recommended retail price (RRP): R24,999.00.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit Samsung Newsroom at http://news.samsung.com.

For further information, please contact:
Caitlin Robertson
Epic MSL Group
011 784 4790
081 304 2697

Jake Griffioen
Samsung Electronics South Africa
011 549 1646
071 671 2052 Jakes.g@samsung.com