Samsung and onTV-Media Bring SA's First Smart TV App to Life

Oct 05. 2015

Africa's first lifestyle app adds to the perks of owning a Samsung Smart TV

JOHANNESBURG, South Africa – 05 October, 2015 – Samsung Electronics South Africa's partnership with onTV-Media gives Samsung Smart TV and Smartphone users access to Africa's first and only lifestyle app, free of charge.

The onTV-Media app is available on the "Preferred Bar" of the Samsung TV app store with an active broadband connection through the SmartHub (which comes standard with all Samsung Smart TVs*).

"Samsung is always looking for fresh ways to add value to our consumers and enhance their overall entertainment experience. We believe that this exclusive, free access to Africa's first lifestyle app is a great benefit that adds to the multiple advantages of owning a Samsung Smart TV," said Matthew Thackrah, Deputy Managing Director and Head of Consumer Electronics at Samsung Electronics SA.

The onTV-Media app is the first of its kind in Africa. It provides content through a range of digital magazines across the lifestyle spectrum, with subjects including design and decor, motoring, architecture, fine dining and travel. Weather updates and information on the latest cinema releases is also available, as well as Video on Demand. The app is continually being developed to provide users with enhanced lifestyle content.

Stefaan Rietoff, CEO and founder of onTV-Media, said, "As the unparalleled industry leader in Smart TVs, Samsung was our preferred choice of partner to bring our app to life. It is regularly updated with new features to keep pace with Samsung's amazing technology and to offer users an exceptional service. We are in the process of building an 'e commerce' section for users to transact with their chosen service providers. We are also bringing more premium brands and retailers on board, including Etihad Airways and Jaguar, Land Rover, to further add to the consumer experience with quality content and services."

Portals linking to premium estates (gated communities) across South Africa – including Steyn City – are also under development. The app will provide residents with useful information and notifications including levy statements and updates, for a holistic ecosystem to complement the range of Samsung Smart TVs.

"As leaders in innovation, Samsung is constantly uncovering new ways to improve the overall experience for our Smart TV users. The onTV premier lifestyle app provides connected users with a fresh way to receive the latest lifestyle content, and we will continue to add to our offering in line with our vision," concluded Thackrah.

*All Samsung Smart TVs come with 100 GB worth of free data, provided by VOX Telecom. Users will need an active ADSL connection in order to access this data.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at and our official blog at

About onTV PTY Ltd.

onTV is a fully HTML 5 digital platform available on all Samsung Smart TVs, PCs, Smartphones and Android tablets. onTV has reached over 265,000 downloads within the South African market. Our focus is to deliver the ultimate digital experience with fresh premium content across multiple platforms. To discover more, please visit our official website at and our Facebook page at

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