Samsung Smart TV Wins CES Best of Innovation Award for Accessibility

Jan 29. 2016

New Accessibility Technology and Premium Design offer More Convenient UI, Crystal Clear Sound and an Unbeatable Visual Experience

JOHANNESBURG, South Africa - 29 January, 2016 - Samsung Electronics Co., Ltd., has announced that it has won a CES 2016 Best of Innovation Award in the Accessible Tech category for one of its new Smart TVs, revealed at CES 2016 in Las Vegas. Held annually, the CES Innovation Awards honor outstanding design and engineering in consumer technology, with the winning products on display to experience at the Innovation Awards Showcase, which was held at CES.

“Designing a television that offers the best possible picture quality and is accessible for all our customers is something we aim to achieve with all our SUHD and Smart TV models,” said Matthew Thackrah, Deputy MD and Head of Consumer Electronics at Samsung Electronics South Africa. “We are proud to have our Smart TV recognised for offering best in class accessibility by the CES Innovation Awards. We will continue to introduce new ways that allows all consumers to enjoy the best TV viewing experience possible.”

Voice Guidance: A More Convenient User Experience

Samsung’s Voice Guidance feature makes a range of TV functions easier to use, including setup, web browsing and other steps typically only shown on screen. Using their normal conversational voice, people can easily interact with the TV, for example to record upcoming programs and to manage various Smart TV applications as well as information on request, such as show times and program titles.

Amplify and Clear Voice: Improving Sound Clarity

The Amplify function of Samsung Smart TV can enhance high-frequency sounds to further improve sound clarity. Another Clear Voice function makes spoken dialogue easier to hear by adjusting voice frequency.

New Graphical User Interface: Enhanced Readability

New Smart TV’s graphical user interface offers better overall on-screen readability with twice the contrast of previous models.

Good Design is Accessible Design

Samsung’s drive to constantly develop its TV technology with advanced yet intuitive functionality and new accessibility features, helps provide an improved TV viewing experience for all consumers. Voice Guidance, Amplify and Clear Voice functions are also designed to be simple and easy for everyone to use.

For more information on this press release including photos and related Samsung Newsroom articles, please visit

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, and for the latest news, feature articles and press material, please visit the Samsung Newsroom at


For further information, please contact:
Pearl Ndlazi
Epic MSL Group
011 784 4790
079 021 5006

Jake Griffioen
Samsung Electronics South Africa
011 549 1647
071 671 2052