Samsung Galaxy Studio - Experience the Next Level of Life

Apr 11. 2016

Samsung's integration of multiple devices provide a seamless mobile experience

JOHANNESBURG, South Africa – 11 April, 2016 – Samsung Electronics South Africa is excited to showcase the Samsung Galaxy Studio, an immersive customer interaction that demonstrates the power of integrating multiple mobile devices, with the new Galaxy S7 at the centre of it all.

The Galaxy Studio pop-up at Nelson Mandela Square in Sandton, Johannesburg is one of 12 Galaxy Studios that are being set up across the world. The Johannesburg Galaxy Studio is the seventh installation after London, Hong Kong, Sao Paulo, New York, Seoul and Tokyo.

"Samsung enriches peoples' lives through trailblazing mobile devices that enable truly connected living. We provide consumers with connectivity, knowledge, applications and functionality to create the life you want,", says Craige Fleischer, Director of Integrated Mobility at Samsung Electronics South Africa.

The Samsung Galaxy Studio will provide consumers with the opportunity to immerse themselves in the latest ground-breaking Samsung technology, including the Galaxy S7 and S7 edge smartphones. The Studio tracks the evolution of the Samsung Galaxy S series devices showcasing the full range of Galaxy-series devises and how they seamlessly connect to form an integrated ecosystem that will make consumers' everyday lives easier.

"Our constant drive to improve the lives of our customers and consumer alike is at the heart of our business. Through the Galaxy Studio we can show them the abilities Samsung's Galaxy range of products offer them to connect, share, organise and get more out of life," adds Fleischer.

By visiting the Studio, consumers can engage with Samsung's wide range of innovative devices and see how the Galaxy ecosystem can make their lives even better. Apart from experiencing the exciting world of virtual reality through Samsung's brand new flagship Galaxy S7 smartphone and Gear VR, visitors will also be treated to a 4D experience, they won't forget. There is a host of premium products to test and play with. Visitors can snap selfies and pictures with the first Dual Pixel camera on the S7 smartphone or test their fitness levels with the Gear S2 wearable smartwatch, linked to the Galaxy S7.

Samsung entered the mobile market with its mobile initiative in 1983, and revealed its first handset, the SH-100, in 1988. Since then the company has had many mobile devices and in 2008 embarked on the full touch screen journey, with all Samsung smartphones today featuring full touch screens. In 2010 the first Galaxy S-series entered the market, setting the tone for the rest of the Galaxy series as a high-end Android smartphone. Through various milestones, like the Galaxy S2 assisting Samsung to take over the top spot for smartphone sales in 2011, the Galaxy series of smartphones has become synonymous with the word "Android" and is still leading the pack in this field. After the Galaxy S3, came the Galaxy S4 and S5, but it was the Galaxy S6 and S6 edge that caused the next big stir in the market with its superior functionality and sleek curved design in 2015. Now, the Galaxy S7 and S7 edge flagship smartphones are taking the Galaxy S series to another level and the Galaxy ecosystem of devices to new heights. The evolution of the Galaxy S series can be seen at the Galaxy Studio with all of these devices on display.

This Galaxy Studio will give visitors a look at the full Galaxy ecosystem and the opportunity to experience the Galaxy S7 and S7 edge functions and capabilities, the Gear S2 wearable smartwatch, Gear 360 camera, Gear VR and the ultimate in virtual reality, the Gear VR 4D theatre.

Galaxy S7 range: Revolutionary camera technology and enhanced performance

In addition to being the centre of the Galaxy ecosystem, the S7 range uses revolutionary Dual Pixel technology. The lens on the S7 range has a wider aperture and larger pixels while the camera has a faster shutter speed and a more accurate and quicker autofocus, even in low-light conditions. Motion Panorama, a new camera mode, brings movement to traditional panoramic photos.

Samsung made significant hardware and software updates to optimise gaming performance on Galaxy S7 and Galaxy S7 edge. The powerful processer and bigger battery capacity ensure longer playing time, and the internal cooling system keeps the device from overheating. Game Launcher, a new add-on for gamers, allows users to better manage battery consumption.

Gear 360: The world through a Dual Lens

Gear 360 is a 360-degree camera allows consumers easily to create, view and share their favourite experiences through videos and photos. Gear 360 is designed for travel, festive gatherings and every activity in between to provide an all-encompassing visual experience. The new camera enables users to become the creators of their own virtual reality content to enjoy through Gear VR.

Gear VR: Virtual Reality like never before

Gear VR works seamlessly with the Galaxy S6, S6 edge, S7 and S7 edge smartphones. All that is needed is to slip in the phone and users are free to take on the world and beyond in Virtual Reality. Whether one wants to play a game, take a virtual vacation or watch a movie, the possibilities with Gear VR are limitless.

Gear S2: Stylish functionality

The Gear S2 is all about being intuitive. It's a sleek timekeeper that comes in a choice selection of different materials. And with its stylish variety of bands and watch faces, it's a new look any time you want. The Gear S2 allows users to measure their pulse, reply to texts, play music, check weather, unlock homes, catch an Uber ride and even pay for groceries. It is like managing life from your wrist.

Samsung's wearable products series (Gear) represent its commitment to innovation. "We take risks to create and integrate technology designed to change the lives of users by letting them live heads up and hands free. These new devices embrace each person's individuality while offering users instinctive, convenient and completely new ways to stay connected," Fleischer concludes.

The studio opened to the public on 7 April and runs until 30 April, at the Nelson Mandela Square in Sandton, Johannesburg. The Studio opening hours are from 9am to 8pm Mondays to Saturdays and from 9am to 6pm on Sundays. Trained Samsung brand ambassadors will be available to take visitors through the studio and answer any questions they may have. There will also be several prizes and give-aways up for grabs.

Load the family in the car and visit the Samsung Galaxy Studio. There is something for everyone, including the kids and grandparents. Come and see what a phone can do and be!

About Samsung Electronics Co. Ltd.:

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at and our official blog at


For further information, please contact:
Theo Boshoff
Epic MSL Group
011 784 4790
083 329 2150

Phathutshedzo Nepfumbada
Samsung Electronics South Africa
011 549 7969
078 213 4975