Samsung Ads hosted private meetings and an exclusive cocktail reception with the IAB UK in a beachfront studio in Cannes.

There are seismic shifts happening in the TV and digital ecosystem, Samsung Ads showcased how Advanced TV creates new opportunities to engage audiences in an age of fragmented viewership behaviours.

Samsung Ads are proud board members of the IAB UK to help advertisers and media agencies understand the new and exciting advertising opportunities with Advanced TV. 

Samsung Ads and the IAB UK partnered to host an exclusive cocktail reception at the beachfront studio Cannes to celebrate the innovation around TV and digital as well as reveal a number of exciting joint project launches in 2019.

If you didn't get a chance to join us in Cannes and would like to connect, get it touch via the Contact Us form or email adsales@samsung.com.