2020 is going to be a pivotal year for Advanced TV, and there was no better place for Samsung Ads to ring in the new decade than at CES2020.
Advanced TV is an opportunity for advertisers that’s just getting bigger. Connected TV viewership is growing faster than expected, now at 195MM viewers per month with nearly 75% of the entire U.S. population watching digital video content regularly. More so, an increasing 45% of all viewing is happening in streaming environments, and the majority of that streaming time is ad-supported.
CES2020 welcomed more than 175,000 people to Las Vegas for the biggest innovation and technology showcase of the year. In case you missed it, here’s how Samsung Ads showed up on the scene.
Welcome to Las Vegas!
This year, for attendees coming to CES through McCarran International Airport, you couldn’t miss Samsung Ads' new ad campaign that welcomed travelers in every terminal.
Who better than Samsung Ads, the single largest source of TV data, to help the world’s best brands navigate the Advanced TV opportunity? At CES, Samsung Ads revealed the definitive playbook for Advanced TV success, showing how advertisers could finally stop piloting, and start proving TV works!
The Suite Life with Samsung Ads
Samsung Ads made its home once again at the Aria Sky Suites right next to C Space, the dedicated space for adtech, advertising, marketers, and brands at CES. Samsung Ads hosted partners, clients, and colleagues throughout the week. There wasn’t a quiet moment during a packed schedule of exclusive 1-on-1 and small group meetings diving deep on how advertisers can succeed with Advanced TV solutions from Samsung Ads in 2020. The conversations continued into the evening when Samsung Ads joined LiveRamp to host an invite-only dinner.
Samsung Ads All Along the Strip
Throughout the rest of the week, Samsung Ads found other ways to spread the word about Advanced TV and all the opportunities 2020 holds. Cathy Oh, Global Head of Marketing and Analytics, moderated a fireside chat at Brand Innovators Mega-Trends Summit with Fernando Machado, CMO of Burger King. Cathy and Fernando explored how an organization like Burger King approaches advancements in marketing technology that have led to outstanding results. Fernando commented, “Technology, creativity and understanding your target audience: with these three things you can make it all work.” They discussed the importance of being comfortable with what makes you uncomfortable and focusing on single successes that build over time until you reach scale. The more you do it, the better you get!
Cathy was also featured in a live interview with C Space Influencer Studio. Cathy talked about the basic building blocks of TV, ACR, OTT, AVOD, SVOD and all things you need to know to make sense out of the Advanced TV opportunity. For 2020, Cathy emphasized that it’s no longer about test budgets and experimental campaigns. It’s time for brands and agencies to “Stop Piloting and Start Proving” with measurable attribution and ROI for their TV buys.
That’s a Wrap!
Thanks to all the teams, partners, clients, and colleagues who made CES2020 such a success.
Contact adsales@samsung.com to find out why the world’s best brands start with Samsung Ads, and how you can stop piloting and start proving that TV works!
