CES: Samsung Ads Unveils New Innovations and Performance-Focused Solutions for 2023

CES is always a window into the future. Although no one has a crystal ball, there’s no question that 2023 is shaping up to be a unique and dynamic year.

With our unrivaled position at the intersection of hardware, software and advertising, Samsung Ads continues to innovate and stay ahead of the curve. At CES 2023, we unveiled several new solutions designed to help our partners meet their evolving needs and solve for the challenges of today’s complex environment.

Highlights of our CES Announcements Include:

  ●   New performance-based solutions designed to drive outcomes

  ●   More ways to access high-value streaming audiences at scale

  ●   New sponsorship opportunities surrounding our industry-leading FAST service, Samsung TV Plus

As audiences continue to bifurcate across streaming platforms in the year ahead, advertisers need a platform that delivers meaningful reach with accountability. With over 70M Smart TVs and the #1 most-used operating system, we lead the US in streaming hardware and software.

At a time when every dollar counts, Samsung Ads is here to be the partner you can rely on to get real results in a trusted and brand safe environment. Stay tuned for more announcements and get in touch with our team today to hear more about our newest solutions and capabilities.