Samsung TV Plus is incredibly popular with Samsung households.
One of the leading FAST services on Samsung Smart TVs, it has grown 84% in monthly active users year-over-year. In fact, it’s the #2 most watched AVOD app on Samsung TVs.
And now that marketers can leverage Nielsen Digital Ad Ratings (DAR) for measurement and optimization, it’s more popular with advertisers than ever.
Nielsen Measurement via Digital Ad Ratings (DAR) is the critical global currency for marketers around the world, and gives media buyers a consistent way to decision, measure and validate advertisers’ audiences. For the first time, buyers can easily standardize how they measure Samsung TV Plus the same way they do with any other CTV or linear buy.
How to use Nielsen DAR with Samsung Ads
Samsung Ads is making Nielsen DAR available to advertisers that purchase media via Direct I/O or through Samsung’s Private Marketplace (PMP).
And there’s more to come. Samsung Ads will be included in Nielsen ONE, scheduled for release in late 2022, which aims to provide complete standardization for demographic buying within the fragmented ad marketplace.
Samsung Hedges Advanced TV Measurement Bets, Licenses Nielsen Data
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a leading global data and analytics company that provides a holistic and objective understanding of the media industry. With offerings spanning audience measurement, audience outcomes, and content, Nielsen offers its clients and partners simple solutions to complex questions and optimizes the value of their investments and growth strategies. It is the only company that can offer de-duplicated cross-media audience measurement. Audience is EverythingTM to Nielsen and its clients, and Nielsen is committed to ensuring that every voice counts.
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