In case you missed it, Samsung Ads held our 2023 NewFronts presentation on Tuesday, May 2nd at Samsung 837 in New York City. Our unrivaled consumer relationship and scale puts us in an industry-leading position to help advertisers navigate and succeed in the evolving TV landscape.
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Here are the big announcements from our presentation:
Deeper Measurement Capabilities
This year, we’re helping advertisers better understand the dynamics of their linear and streaming mix with the launch of our new viewer panel. The “TV and You Community” is drawn from opted-in Samsung TV owners, providing person-level viewing insights across linear, streaming, and ads within a single source, expanding our industry-leading measurement capabilities.
New Innovations
Launching later this year, Samsung Ads’ Digital Out of Home offering will extend the massive reach of our consumer ecosystem. We will create a new cutting edge, in-store retail media network connected to our best-in-class CTV inventory, enabling offsite extensions for brand marketers.
Samsung Gaming Hub, our game streaming platform, is continuing to redefine the future of gaming by adding to our expansive list of gaming partners with games from Anstream Arcade and Blacknut later this year. We’re also rolling out new ad opportunities on mobile later this year, starting with the recently launched Samsung News - the everyday news app for millions of Galaxy device users.
New Outcome-Focused Solutions
Smart Outcomes are a new suite of proprietary solutions designed to deliver advertisers’ most-requested KPIs, helping brands seamlessly activate and continue to improve their campaigns over time. Sample outcomes include website action, increasing CTV or mobile app usage, console game play and more.
A new partnership with KERV Interactive will bring AI-powered shoppable and turnkey interactive ad experiences to the Samsung Ads platform. Through our partnership with KERV, shoppable and dynamic interactive CTV ads will encourage viewers to connect with brands using their mobile devices in a leaned back environment, without disrupting the content on-screen.
New FAST Partnerships
Breaking news! Samsung TV Plus is partnering with Conan O’Brien to launch his first dedicated FAST channel: Conan O’Brien TV. The channel will deliver 24/7 programming, uniquely curated as 30-minute collections of clips featuring the best of Conan’s archives spanning his late-night shows, sketch comedy, celebrity guests and so much more. AND this channel is only available on Samsung TV Plus.
Samsung TV Plus has also expanded our relationship with A+E Networks, creating the most in-depth content library of A+E content on any FAST service.
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“Here at Samsung Ads, we’re focused on what really matters: delivering the scale, outcomes, content and data you need to succeed.” - Michael Scott, VP of Brand Sales, Samsung Ads
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Want to learn more about what we unveiled at NewFronts? Contact us today.
