Accelerating Viewership Trends | Resources

Accelerating Viewership Trends – What You Need to Know Now

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Trends that emerged at the end of 2019 have accelerated during the first quarter, and will have an impact on brands currently resetting strategy on their 2020 objectives. Notably, streaming has reached and surpassed the tipping point. Streaming now makes up more than half of all Smart TV viewing time, and joins linear as a mainstay for brands to communicate with customers.