The Samsung Ads Streaming Index Offers In-Depth Insights into U.S. Streaming Trends
The stakes are high in 2022 for TV app marketers. Major corporations have bet their brands on the success of their streaming ventures and more than $100 billion dollars was spent on original content across the streaming ecosystem last year. Content generation is expanding at a furious pace but time spent watching smart TV is leveling off (1 hour 52 minutes in Q4 2021 compared to the pandemic peak of 1 hour 54 minutes in Q4 2020, according to Samsung Smart TV data). This means TV app marketers need rich, data-driven audience insights to generate targeted acquisition, and to start the long game of audience retention and loyalty.
In an effort to help make the streaming ecosystem stronger and more successful – Samsung Ads, as a leading provider of advanced TV advertising, has launched the “Streaming Index” to provide an in-depth view into streaming trends and motivations using metrics from its U.S. Smart TV footprint – the largest data set of its kind, based on tens of millions of TVs and over ten billion streaming viewing decisions.
The Streaming Index uses Samsung Ads’ unmatched insights and data to provide platforms with the roadmap they need to maximize acquisition and retention while hedging against audience churn in this competitive market.
Leadership Perspective
“The challenges in the streaming app market have never been more significant, yet there are still major opportunities across every tier of the ecosystem,” said Justin Evans, Global Head of Analytics & Insights, Samsung Ads. “TV app marketers have to work a lot harder than traditional broadcast companies to achieve consumer loyalty, and build brand awareness. It is critical to focus equally on retention and new customer acquisition to succeed in this competitive and evolving streaming landscape.”
Moving Forward In The Evolving Streaming Environment
Findings from the Streaming Index underscore that action is necessary to achieve success in the evolving streaming environment. In 2021, Samsung Ads supported over 500 campaigns with insights, activation, and measurement focused on acquiring and retaining a TV app audience. Emerging from this work, Samsung Ads has launched an insights capability, Samsung Ads Audience Advisor for Streaming, designed to give platforms an actionable path forward in the market.
For key findings and actions to take, download the full Streaming Index white paper here Interested in learning more about how Audience Advisor can help you find success in today’s streaming environment? Contact Samsung Ads today.
