Samsung Ads Announces Total Media Solution During TV Upfront Week
With innovation at the core of our DNA, Samsung is committed to harnessing the power of technology for the greater good. This buying season, in an effort to help solve for industry-wide fragmentation and a lack of holistic cross-platform measurement, Samsung Ads has launched Samsung Ads Total Media Solution (Total Media Solution). Powered by Samsung DSP, Total Media Solution is a full-service offering that addresses fragmentation by providing a holistic view of cross-platform media buys, inclusive of ad exposure on linear pipes and streaming platforms.
A Solution for Today’s Fragmented Media Buying Process
Viewers today have endless choice when it comes to content - with access to more than 200 global streaming services and billions of hours of content across linear tv and streaming. That level of choice is convenient if you’re a viewer, but to advertisers, this innovation has created a highly fragmented environment where media buying and measurement are more complex and challenging than ever.
"Achieving holistic measurement is one of the biggest challenges in the marketplace - possibly the biggest cause of fear, uncertainty and doubt in media buying. Agencies and advertisers need a simple way to understand and integrate linear and streaming buys to measure outcomes and increase efficiencies. With Samsung Ads Total Media Solution, we are providing an elegantly simple solution for the industry to serve ads, measure, and optimize within Samsung DSP," said Joe Melaragno, Head of Agency Development, Samsung Ads.
Melaragno concluded, "Samsung Electronics is the number one manufacturer of TVs globally, with the largest addressable TV footprint in the US. Combining our scale with our real linear and digital ad exposure data enables us to offer the most comprehensive, holistic measurement platform in the industry."
How It Works: Bring Your Own Media
With Total Media Solution, Samsung Ads provides advertisers with the ability to 'bring-your-own media' (BYOM) for streaming app inventory that has been negotiated directly with TV networks, to Samsung DSP where Samsung Ads will manage and measure cross-platform campaigns using its programmatic ad tech platform. Samsung Ads will fully manage streaming buys, helping agencies achieve optimal reach and frequency.
As a complement to traditional, linear Upfront buys, Samsung Ads will find unexposed audiences on CTV, ultimately achieving total audience reach for advertisers. Total Media Solution will also provide enhanced reporting capabilities in a single view that includes real-time ad-exposure data, enabling brands to optimize campaigns to ensure audience reach and efficiency across their entire media buy.
Reach out today to learn more about how Samsung Ads Total Media Solution can help you unify your cross-platform buys this Upfront season and beyond.
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