DUBAI, United Arab Emirates—January 28, 2015—Samsung Gulf Electronics reported a 10-fold increase in sales of its ultra-high-definition (UHD) televisions in 2014, compared to 2013. The leap points to the country’s growing appetite for 4K technology, and signals the success of Samsung’s 2014 line of UHD TVs in the market.
The newly released sales figures for 2014 also reveal that Samsung achieved a market share of 46% in the TV segment during Q4 2014.
“Market dynamics played to our strengths in 2014, and these figures support that. Consumers really began transitioning from Full HD to UHD last year, and our unique combination of innovative technologies and premium features got buyers excited about the possibilities of 4K technology,” said Mr.Vinod Nair, Head of TV Business at Samsung Gulf Electronics. “The Curved UHD TV, in particular, was the first to deliver cinema-style viewing to consumers in their very own homes, and consumers have really embraced our people-inspired design.”
Sales of UHD TVs now comprise almost a quarter of Samsung’s overall business, according to the company’s senior executives, and that number is expected to increase in 2015 with the arrival of the next generation of UHD TVs.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems and semiconductors. We are also leading in the Internet of Things space through, among others, our Digital Health and Smart Home initiatives. We employ 307,000 people across 84 countries. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com..