Create phenomenal and emotional customer excitement using digital technology. Provide shopping assistance and a wider arrange of product experiences. Provide enriched product/service information. Gather feedback on every aspect of the customer shopping experience.
Getting the Attention of Shoppers
Outside stores, shoppers can check operating hours, floor maps and on-going special promotions at interactive kiosks to plan their shopping.
Using the kiosks, shoppers can search for their favorite stores and even check the shortest routes from their current location to the store of their choice.
Engaging Shoppers with Digital Solutions
Retailers can engage customers right from the moment they enter the store. At the entrance, customers can be greeted with a visually pleasing digital display flashing on-going hot deals and promotions.
To engage customers as they are browsing the aisles, retailers can feature product information via tablets placed on shelves.
Customers can compare the prices and detailed offers of in-store promotions to product information and reviews online using their mobile device.
Simple & Quick Payments
Retailers can equip sales staff with mobile POS devices to speed up the payment process. Customers who are finished shopping can check out and make payments anywhere in the store where there is a salesperson, instead of having to line up to pay at cash registers.
Personalize the In-Store Experience
Expand personalization from online to offline
Provide personalized shopping guides and offers for each customer. Expand online personalization to offline stores for a consistent user experience. Provide highly relevant information in terms of: What a customer might be interested in based on their shopping history, Which offers can be given at that moment or at that place.
The first step to providing personalized in-store experiences for customers is providing free Wi-Fi in-store so that customers can easily access the store app on their mobile device. Based on the customer's purchase history and personal profile, retailers can push customized promotions and hot deals.
Smart Kiosks equipped with facial recognition technology can provide customers with personalized offers just based on their appearance. They automatically recognize when a customer is approaching, and when a customer is standing before one, it recognizes the age and gender of the customer to present adverts and promotional offers targeted at the customer's demographic.
Interactive Fitting Rooms
Retailers can equip fittings rooms with interactive displays to make trying on products more convenient and entertaining. Using the interactive display, customers can see what other items match well with their selections and request for a sales associate to bring items in a different color or size without having to call out for them. Sales associates can receive notifications on their mobile device and bring the requested items immediately, ensuring quick and easy assistance.
Achieve Operational Excellence
Enhance store operations to meet the needs of shoppers
Provide on-time deliveries with short lead times and customized packing. Improve inventory management and forecast accuracy to avoid out-of-stock situations. Empower store employees to carry out efficient store operations by supporting them with technology.
Automated Inventory Management
Instead of having to check product stock manually, employees can be alerted automatically when a product is out of stock via notification on their smartphone or tablet.
Using their mobile device, employees can also find the most optimal route to the warehouse, and quickly find where the refill stock is located in the warehouse.
Real-time Package Tracking
Packaging managers can increase efficiency in operations by using their mobile device to manage the entire delivery process. They can receive automated alerts when orders have been made, check packaging options, and find the most optimal routes to warehouses.
They can also increase customer satisfaction by updating customers with real-time delivery status information via notifications to customers' mobile devices and updates to the website with expected delivery dates.
Optimizing Store Resources
Store managers can easily manage staff by using a tablet to monitor and track which employees have clocked in or out with their mobile devices. This can ensure that there are always enough sales associates on the floor to provide customer service to shoppers.
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