1989 - 1980

Entering the
Global Marketplace

Samsung Electronics' core technology businesses diversified and expanded globally during the late 1970s and early 1980s.

Samsung Electronics increasing focus on technology led to the creation of two research and development (R&D) institutes that helped expand its reach even further into electronics, semiconductors, optical telecommunications and new fields of technology innovation from nanotechnology to advanced network architectures. In 1980, a major milestone was the merger between Samsung Electronics and Samsung Semiconductor. 
In 1987, Samsung Electronics' founding Chairman Byung-chull Lee passed away. His son, Kun-hee Lee, succeeded him as the new Chairman. During this period, Samsung Electronics challenged itself to restructure old businesses and enter new ones with the aim of becoming one of the world's top 5 electronics companies.


  • Produced over 20 million color TVs


  • Samsung Semiconductor & Telecommunications Co. merged with Samsung Electronics. Home appliances, telecommunications and semiconductors were selected as core business lines


  • Samsung Advanced Institute of Technology (SAIT) opened for R&D purposes


  • Developed the world's smallest, lightest 4mm video tape recorder


  • Exported first VCRs to the US
  • The company's name changed to "Samsung Electronics Co. Ltd"
  • Sales exceeded 1 trillion won


  • Began production of personal computers (PCs)


  • Korea Telecommunications Co. was renamed as Samsung Semiconductor & Telecommunications Co.
  • Produced 10 million black-and-white TVs
  • Established 1st overseas manufacturing subsidiary in Portugal
  • Semiconductor business was moved to Korea Electronics Information Co.


  • Began producing air conditioners
  • Opened the R&D Center in Suwon
  • Merged with Samsung Semiconductor Co.