|Creating a curved Ultra High Definition TV with a high level of advancement and functionality is no easy feat. In fact, it takes strong technological leadership, especially if you are looking for refined design as well. Some people ask us what's behind the Samsung Curved UHD TV that makes it stand apart. They want to know what makes the viewing experience so immersive. One thing's for sure, it's not magic. And it shouldn't be too surprising given that we were the first TV manufacturer to bring a curved UHD TV to the market. Here's what you need to know.|
|Visually Surrounds You, Drawing You In
The curved display lets you view the entire screen at the same distance from your vantage point, allowing for clearer viewing of images, even at the corners. That uniform viewing distance is the key distinction between flat-screen and curved-screen TVs. It brings the edges closer to you and creates a wider field of view so the screen seems bigger. If you look at a flat screen and curved screen of the same size side-by-side, the curved screen will look bigger and better. It will surround you and deliver an unparalleled immersive viewing experience.
We all know that the real world around us is definitely not flat, and with our Curved UHD TV, you'll most definitely feel like you've been teleported directly into the scene.
Our Curved UHD TV is optimised for your viewing distance. In fact, we conducted a home visit study* in different countries, and discovered that most people with a 50" TV view it from an average distance of 3 to 4 meters. That's how we determined the measurement for the optimal curve, which comes to a radius of 4.2 meters. And because of this, you can enjoy a more uniform viewing experience, no matter which part of the screen you are looking at. The curved screen even cuts reflection compared to flat screen TVs because the curvature of the screen disperses the angle of light reflected off of it, so you can enjoy your viewing undistracted.
*Source: Based on internal Samsung tests of 2013 Home Visit Study in US & Germany
|Experience More Accurate and Natural Colours
We've developed a special colour technology for our Curved UHD TV* called PurColour, which expresses a wider range of colours and shades that are as close to real life as it gets, bringing you closer to what nature intended. With all the 8 million pixels that come with a UHD display—four times more than a Full HD display—you need more colour adjustment points to create detailed images. Conventional HD TVs have about 27 colour adjustment points, but PurColour dramatically increases that by more than 7 times, resulting in colours and shades that are much richer and more refined.
*HU9000 models only
|Upscale Your Content
Now, you might be thinking that all these technology sound great, but what can you realistically watch in UHD format today? It's a good question. With our industry leading UHD Upscaling process, the answer is pretty much everything! First, it takes the source signal—whether it's Full HD, HD, or even SD!—and analyses it. Then, it reduces the noise and scales up lower resolution content. Finally, it actually enhances the detail.
Whatever you're watching, your Samsung UHD TV can upscale it so you are ready to enjoy near UHD picture quality right away. Can it get better than that?