Samsung Launches Home Appliances Showcase At Harrods

Jul 19, 2012

Gem encrusted limited edition refrigerator steals the show at iconic London store

Samsung UK has today announced the opening of a new Samsung branded home appliances showcase within luxury department store Harrods, in the heart of London. The showcase will be located on the 2nd floor of Harrods, within its existing Gourmet Cookshop, will officially open to the public on Thursday 19th July for nine weeks.

Supported by Samsung-trained staff, the store is set to feature a range of Samsung’s premium home appliances and will also house a new cooling product from Samsung, a limited edition refrigerator available to buy exclusively from Harrods in the UK. The premium refrigerator provides all round luxury with elegant gem stones, ink stained glass and champagne handles complemented by a crystal clear interior.

The RS26MBZBL refrigerator is A++ energy rated and boasts 701litre capacity along with a mini drinks bar which provides easy access to the refrigerator’s interior without opening the entire door, helping to conserve energy. The latest technology is used with Samsung's CoolSelect ZoneTM - an independent drawer which acts as a mini fridge within a fridge, adjustable to five settings – Soft Freeze Mode, Quick Cool Mode, Chill Mode, Cool Mode and defrost Mode, ensuring food is kept at the right temperature. With Twin Cooling PlusTM, the fridge and freezer compartments are controlled separately so the fridge maintains the right humidity to keep vegetables fresh, while the freezer is kept dry and odour free.

Visitors to the new store will have the chance to try out and buy products from across Samsung’s range of premium cooking, laundry, floorcare and refrigeration appliances, including the Dual CookTM oven, ecobubbleTM washing machine, G-Series refrigerator and NaviBot S robotic vacuum cleaner.

Robert King, Vice President of Consumer Electronics, Samsung Electronics UK & Ireland, said: “We are delighted to be working with Harrods to open our first home appliances showcase in one of Britain’s most iconic stores. This will be a stunning display of our cutting-edge, high end products and an opportunity for our customers to experience the brand in a completely new environment.”

David Miller, Director of Harrods Home, commented: “We are always looking for new ways to provide our customers with a unique shopping experience which continue Harrods’ heritage as an unrivalled shopping destination. We’re thrilled to be able to offer visitors to our Knightsbridge store a chance to buy Samsung’s premium products over the summer, and are proud to be the exclusive retailer for its new limited edition refrigerator.”

The new RS26MBZBL refrigerator will be available exclusively to Harrods in the UK for £2999 (RRP).

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit