Privacy

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Our Commitment

Samsung Electronics Co., Ltd., Samsung Electronics (UK) Limited (Data Controller for EU), and our affiliates (“Samsung”, “we”, “us”, “our”) know how important privacy is to our customers, and we strive to be clear about how we collect, use, disclose, transfer, and store your personal information.

This Privacy Policy applies to any Samsung device, website, customer service platform, or other online application that refers to or links to the Privacy Policy (collectively, our “Services”). This Privacy Policy applies regardless of whether you use a computer, mobile phone, tablet, TV, home appliance device, or other smart device to access our Services.

Below you will find a summary of the key messages contained in our Privacy Policy. For more detailed information on how we process your information, please click on the headings or continue to read below.

The principles set out below in Samsung's Global Privacy Policy also apply to data processing solely controlled by Samsung Electronics (UK) Limited, including the following:

• The management of promotional offers
• The management of the Samsung Shop
• Customer Service Management
• Direct and indirect marketing

 

Information We Collect

We collect various types of information in connection with the Services, including:

• Information you provide directly to us;
• Information we collect about your use of our Services; and
• Information we obtain from third party sources.

We may also seek your separate consent to collect information or separately notify you about how we collect your personal information in a manner that is not described in this Privacy Policy, as required for certain additional services. 

Use and Sharing of Information

We use the information we collect, among other things:

• To provide the Services you request;
• To understand the way you use the Services so that we can improve your experience;
• To understand more about our customers so that we can offer the most relevant communications, services, and experiences; and
• To provide customised content and advertising with your separate consent where required.

We may share your information with:

• Affiliates – the companies related to Samsung Electronics Co., Ltd. by common ownership or control.
• Business partners – trusted companies that may provide information about products and services you might like (where you have provided your separate consent).
• Service providers – companies that provide services for or on behalf of Samsung.
• Law enforcement – when we are required to do so or to protect Samsung and its users. 

Additional Information about Specific Products and Services

• While this Privacy Policy applies to all our Services, we will also provide you with certain specific privacy supplements that contain additional information about our practices in connection with particular Services, where this is necessary. These supplements apply to your use of the Services they cover.

Contact Us

Samsung Electronics (UK) Limited
Samsung House, 1000 Hillswood Drive, Chertsey, Surrey KT16 0PS


Alternatively, you can contact us at our Privacy Support page.

  • SAMSUNG GLOBAL PRIVACY POLICY

    Effective Date: 25th May, 2018

    Samsung Electronics Co., Ltd., Samsung Electronics (UK) Limited (Data Controller for EU), and our affiliates (“Samsung”, “we”, “us”, “our”) know how important privacy is to our customers, and we strive to be clear about how we collect, use, disclose, transfer, and store your personal information. This Privacy Policy explains our information practices. This Privacy Policy applies to all Samsung devices, websites, customer service platforms, or other online applications that refer to or link to the Privacy Policy (collectively, our “Services”). This Privacy Policy applies regardless of whether you use a computer, mobile phone, tablet, TV, home appliance device, or other smart device to access our Services. This policy also includes customer support for such devices, websites, or online applications.
    While this Privacy Policy applies to all our Services, we will also provide you with certain specific privacy supplements that contain additional information about our practices in connection with particular Services, where this is necessary. These supplements apply to your use of the Services they cover.
    It is important that you read the Privacy Policy and any supplemental policies provided by us carefully because these documents provide information on how your personal data is processed any time you use our Services.

    It is also important that you check back often for updates to the Privacy Policy. If we update the Privacy Policy, we will let you know in advance about changes we consider to be material by placing a notice on relevant Services or by emailing you, where appropriate. The most current version of the Privacy Policy will always be available here. You can check the “effective date” posted at the top to see when the Privacy Policy was last updated.

  • INFORMATION WE COLLECT

    Information you provide directly

    Some Services enable you to give us information directly. For example:

    • A number of our Services enable users to create accounts or profiles. In connection with these Services, we will ask you to provide certain information about yourself to set up the account or profile. For example, you submit certain information about yourself, such as your name, date of birth, and email address when you create a Samsung account.
    • If you order a product or paid service from us, we will ask for your name, contact information, shipping and billing address(es), and credit card information in order to process your order.
    • If you contact our Customer Services team to discuss a product or service, make an enquiry, or lodge a complaint, we will collect information from you regarding the service you require from Samsung. Such information collected will include your name, and depending on the nature of your query, may also include your home address, telephone number, email address, and device identifier.
    • Some of our Services enable you to communicate with other people. Those communications will be transmitted through our systems.
    • If you allow the sharing of Contacts information with us, the telephone numbers of the people in Contacts will be collected by us to facilitate file sharing and messaging with the people in your Contacts. You can turn off the file sharing and messaging features or restrict the scope of sharing by going to your profile settings.


    Information about your use of the Services

    In addition to the information you provide, we will collect information about your use of our Services through software on your device and other means. We will collect:

    • Device information such as your hardware model, device hardware information, IMEI number and other unique device identifiers, phone number, serial number, sales code, access recording, current software version, MCC (Mobile Country Code), MNC (Mobile Network Code), MAC address, IP address, cookies, pixels, subscription information, operating system versions, and settings of the device you use to access the Services.
    • Log information diagnostic, technical, error and usage information such as the time and duration of your use of the Service, search query terms you enter through the Services, and any information stored in cookies that we have set on your device. Please visit the website (www.samsung.com/uk/support/mobile-devices/what-are-cookies-and-how-do-i-enable-or-disable-them-on-my-samsung-galaxy-device/) for further information about cookies.
    • Location information such as your device’s GPS signal or information about nearby Wi-Fi access points and cell towers that may be transmitted to us when you use certain Services and enable this function.
    • Voice information such as recordings of your voice that we make (and store on our servers) when you enable this function and use voice commands to control a Service, or when you contact our Customer Services team. (Note that if we work with a third party service provider that provides speech-to-text conversion services on our behalf, this provider may receive and store certain voice commands in accordance with the contract concluded between us and our trusted third party service provider.)
    • Samsung Keyboard information the words that you type when you enable the ‘Predictive text’ feature. This feature may be offered in connection with your Samsung account to synchronise the data for use on your other Samsung mobile devices. You can clear the data by going to the Predictive text settings.
    • Other information about your use of the Services, such as the apps you use, the websites you visit, and how you interact with content offered through a Service.


    Information from third party sources

    We may receive information about you from publicly and commercially available sources (as permitted by law), which we may combine with other information we receive from or about you. We also may receive information about you from third party social networking services when you choose to connect with those services.


    Other Information We Collect

    We also may collect other information about you, your device, or your use of the Services in ways that we describe to you at the point of collection or otherwise with your separate consent where required.
    You can choose not to provide us with certain types of information (e.g. information we request during Samsung account registration), but doing so may affect your ability to use some Services. We will provide you with relevant information at the time of collection to help you make an informed decision.

  • USING YOUR INFORMATION

    We will use the information we collect for the following purposes:

    • to register you or your device for a Service;
    • to provide a Service or feature you request;
    • to provide customised content and provide personalised services based on your past activities on our Services with your separate consent if required;
    • for advertising, such as providing customised advertisements, sponsored content, and sending you promotional communications with your separate consent if required;
    • for assessment and analysis of our market, customers, products, advertising campaigns, and services to help us better understand, through statistical processes where necessary, more about our customers in order to offer the most relevant communications, services and experiences to you.
    • to ask you for your opinions on our products and services and to carry out customer surveys with your separate consent if required;
    • to understand the way people use our Services so that we can improve them and develop new products and services;
    • to provide maintenance services and support for your device;
    • to facilitate the provision of software updates;
    • to conduct free prize draws, prize competitions, or promotions, as permitted by law; and
    • otherwise with your separate consent.
    We combine information from or about you, including across different Services or devices, for purposes consistent with this Privacy Policy. For example, we use your Samsung account details across all of the Services that require a Samsung account. We also base our recommendations, customised content, and personalised features for your enhanced experience on the Services on the information you provide to us directly, through using the Services, browsing our website or through information provided to us from our trusted third parties to provide us with a better understanding of our customers. Where we use trusted third parties to enrich our database, we ensure that there is a legally enforceable agreement between us and the third party provider to ensure that any combined data has been lawfully obtained from you. Depending on the reason for which we combine the data, and on the requirements of applicable law, specific controls for such combination will be made available to you, for instance in device or application settings menus, or by visiting our webpage which provides you with the opportunity to exercise your individual rights under data protection law. Please visit our Privacy Support page.


    We offer a variety of choices about how we use your information. You can make choices about whether to receive promotional communications from us by initially subscribing, and if you change your mind, by following the unsubscribe instructions included in the communication. In addition, you can also make choices by changing your settings for specific Services when we give you a just-in-time notice, or by visiting relevant webpages.
    Samsung processes personal data for the purposes described above. Samsung’s legal basis to process personal data includes processing that is: necessary for the performance of the contract between you and Samsung (for example, to provide you with the Services and to identify and authenticate you so you may use certain Services); necessary to comply with legal requirements (for example, to comply with applicable accounting rules and to make mandatory disclosures to law enforcement); necessary for Samsung’s legitimate interests (for example, to manage our relationship with you and to improve the relevance of our communications, experiences, and customer service) and based on consent by our customers (for example, to communicate with you about our products and services and provide you with marketing information), which may subsequently be withdrawn at any time by contacting us as specified in the Contact Us section of this Privacy Notice without affecting the lawfulness of processing based on consent before its withdrawal.

  • SHARING YOUR INFORMATION

    We may disclose your information internally within our business to the relevant teams such as, without limitation, the customer services team, the legal team, the finance team, the sales team, and where you have chosen to receive marketing messages, the marketing teams. We may also disclose your information to the following entities, only to the extent that this will be necessary to perform the Services:

    • Affiliates. Your information may be shared among Samsung affiliates for the purposes described in this Privacy Policy. The term ‘affiliates’ refers to companies related to Samsung Electronics Co., Ltd. by common ownership or control. Our affiliates include companies with the Samsung Electronics name. Affiliates may also include other companies related by common ownership or control, such as Samsung SDS Co., Ltd. Particularly, Samsung SDS Co., Ltd. operates and maintains, on behalf of Samsung Electronics Co., Ltd., a number of services, including but not limited to: Samsung account, Samsung Health, Samsung Pay, Find My Mobile, Customisation Service, Galaxy Apps (Buyer), Samsung Pass, Samsung Cloud, Samsung Themes, Samsung Social, Secure Folder, Email, Samsung Focus, Samsung Friends, and Secure Wi-Fi.
    • Business Partners. We also may share your information with trusted business partners, including without limitation, wireless carriers, retailers, and distributors. These entities may use your information to provide you with services you request and to make predictions about your interests, and may provide you with promotional materials, advertisements, and other materials with your separate consent.
    • Service Providers. We also may disclose your information to carefully selected companies that provide services for or on behalf of us, such as companies that help us with repairs, customer contact centres, customer care activities, advertising, conducting customer satisfaction surveys, billing, or that send emails on our behalf. These entities are limited by contractual provisions in their ability to use your information for purposes other than providing services for us.
    • Other Parties When Required by Law or as Necessary to Protect Our Services. There may be instances when we disclose your information to other parties:
    • - to comply with the law or respond to compulsory legal process (such as a search warrant or other court order);
      - to verify or enforce compliance with the policies governing our Services; and
      - to protect the rights, property, or safety of Samsung, or any of our respective affiliates, business partners, or customers.
    • Other Parties in Connection with Corporate Transactions. We may disclose your information to a third party as part of a merger or transfer, acquisition or sale, or in the event of a bankruptcy.
    • Other Parties with Your Consent or at Your Direction. In addition to the disclosures described in this Privacy Policy, we may share information about you with third parties when you separately consent to or request such sharing.

  • KEEPING YOUR INFORMATION SECURE 

    We take protection of your data seriously, and have put in place appropriate physical and technical measures to safeguard the information we collect in connection with the Services. However, please note that although we take reasonable steps to protect your information, no website, Internet transmission, computer system, or wireless connection is completely secure.


    INTERNATIONAL TRANSFER OF DATA

    Your use of our Services will involve the transfer, storage, and processing of your personal information outside of your country of residence, to Korea, consistent with this policy. In addition, your use of the Services may also involve the transfer, storage, and processing of your personal information to other countries; such countries include, without limitation, countries in the European Economic Area, the United States of America, China, Singapore, Vietnam, India, Canada, the Philippines, and Japan. Please note that the data protection and other laws of countries outside the European Economic Area to which your information may be transferred might not be as comprehensive as those in your country. We will take appropriate measures, in compliance with applicable law, to ensure that your personal information remains protected. Such measures include the use of Standard Contractual Clauses to safeguard the transfer of data outside of the EEA. For more information, or to obtain a copy of the contractual agreements in place, please contact us by visiting our Privacy Support Page.

  • Your rights

    You have the right to request details about the information we collect about you and to request us to correct inaccuracies in that information, to object to or request the restriction of processing, and to request access to, or the erasure or portability of your information. Under the laws of some jurisdictions, we may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardise the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. If you would like to make a request to access your information, please visit our Privacy Support page.
    If you request deletion of personal information, you acknowledge that you may not be able to access or use the Services and that residual personal information may continue to reside in Samsung’s records and archives for some time, in compliance with applicable law, but Samsung will not use that information for commercial purposes. You understand that, despite your request for deletion, Samsung reserves the right to keep your personal information, or a relevant part of it, in line with the below section on “Data Retention” and applicable laws. Samsung may suspend, limit, or terminate your access to the website for violating the Samsung Terms of Use when necessary to protect the rights, property, or safety of Samsung, or any of our respective affiliates, business partners, employees, or customers.

  • DATA RETENTION

    We will not keep your personal data for longer than is necessary for the purpose it was collected. This means that data will be destroyed or erased from our systems when it is no longer required.
    We take appropriate steps to ensure that we process and retain information about you based on the following logic:
    1.    at least the duration for which the information is used to provide you with a service;
    2.    as required under law, a contract, or with regard to our statutory obligations; or
    3.    only for as long as is necessary for the purpose for which it was collected, is processed, or longer if required under any contract, by applicable law, or for statistical purposes, subject to appropriate safeguards.

  • THIRD PARTY LINKS AND PRODUCTS ON OUR SERVICES

    Our Services may link to third party websites and services that are outside our control. We are not responsible for the security or privacy of any information collected by websites or other services. You should exercise caution and review the privacy statements applicable to the third party websites and services you use.
    We also make available to you certain products or services (e.g. apps available through Galaxy Apps or Apps) developed by third parties. Samsung is not responsible for these third party products or services.
    Third Parties that Provide Content, Advertising, or Functionality for Our Services
    Some of the content, advertising, and functionality on our Services may be provided by third parties that are not affiliated with us. In such circumstances, we have entered into contractual agreements with such third parties. For example:

    • We enable you to watch video content provided by content providers;
    • Third parties develop apps that we make available through the Galaxy Apps or Apps;
    • Certain third parties may serve advertising or keep track of which advertisements users see, how often they see those advertisements, and what users do in response to them; and
    • We enable you to share certain materials on the Services with others through social networking services such as Facebook, Twitter, Google+, and LinkedIn.

    These third parties may collect or receive certain information about your use of the Services, including through the use of cookies, pixels, beacons, and similar technologies, and this information may be collected over time and combined with information collected across different websites and online services. Samsung does not control the data collection and use practices of these companies. Some of these companies participate in industry-developed programmes designed to provide consumers with choices about whether to receive targeted advertising. Please visit the websites operated by the Network Advertising Initiative “http://networkadvertising.org” and Digital Advertising Alliance “http://www.aboutads.info/” to learn more. You should exercise caution and review the privacy statements applicable to the third party websites and services you use.
    If you connect with a social networking service, we may receive and store authentication information from that service to enable you to log in, as well as other information that you allow us to receive when you connect with these services.
    Also, please note that if you choose to connect with a social networking service on a device used by people in addition to you, those other users may be able to see information stored or displayed in connection with your account on the social networking service(s) with which you connect. We recommend that you log out of any such sites and only share information with individuals that you trust.

  • COOKIES, BEACONS, AND SIMILAR TECHNOLOGIES

    We, as well as certain third parties that provide content, advertising, or other functionality on our Services, use cookies, pixels, beacons, and other technologies in certain areas of our Services, as explained in more detail below.

    Cookies

    Cookies are small files that store information on your computer, TV, mobile phone, or other device. They enable the entity that put the cookie on your device to recognise you across different websites, services, devices, and/or browsing sessions. Cookies serve many useful purposes. For example:

    • Cookies can remember your sign-in credentials so you don’t have to enter those credentials each time you log on to a service.
    • Cookies help us and third parties understand which parts of our Services are the most popular because they help us to see which pages and features visitors are accessing and how much time they are spending on the pages. By studying this kind of information, we are better able to adapt the Services and provide you with a better experience.
    • Cookies help us and third parties understand which ads you have seen so that you don’t receive the same ad each time you access a Service.
    • Cookies help us and third parties provide you with relevant content and advertising by collecting information about your use of our Services and other websites and apps.
    When you use a web browser to access the Services, you can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is sent. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences. The operating system of your device may contain additional controls for cookies.
    Please note, however, that some Services may be designed to work using cookies and that disabling cookies may affect your ability to use those Services, or certain parts of them.

    We use the following types of cookies on our website:

    Essential Cookies which enable you to order products and receive services from our website;

    Performance Cookies which enable us to analyse the performance and design of our website and detect errors. For example, this type of cookie allows us to recognise that you have visited our website before and shows which sections of our website are most popular by allowing us to see which pages visitors access most frequently and how much time visitors spend on each page. We use, without limitation, Google Analytics, Adobe, and similar analytics cookies to achieve this.
    For example, the information generated by the cookie about the use of the website will normally be stored on a Google server in the United States. However, if you are located within the EU or the European Economic Area, your IP address will be shortened by Google beforehand. In exceptional cases only, your full address will be transmitted to a Google server in the United States and shortened there. On our behalf, Google will use this information for the purpose of compiling reports on website activity and providing other services relating to website activity and internet usage. The IP address transmitted from your browser as part of Google Analytics will not be associated with any other data held by Google. You may prevent web usage data (including your IP address) generated by the cookie from being transmitted to Google and processed there if you download and install this (Browser-Plugin).

    For more information on other service providers, please contact us by visiting our Privacy Support Page.

    Functional Cookies which allow us to deliver a better user experience. For example, this type of cookie ensures that the information displayed on your next visit to our website will match up with your user preferences, or your Samsung account from which you linked to our website, or the fact that you linked to our website via an email sent to you by Samsung or one of our trusted third party service providers contacting you on our behalf.

    Advertising Cookies which enables us and our carefully selected partners to deliver advertisements to you, or contact you directly where you have separately consented to such communications, which match your interests by, for example, collecting information about products you have browsed or ordered on our website. For example, and without limitation, we use Google remarketing tags to allow our retail partners to advertise products which you have browsed on our website. For further information about how Google remarketing tags work, please click here.
    Our website may also display content from a third party website or service, which may result in cookies from third parties being stored on your hard drive or browser. We do not control the storage of these cookies and you should refer to the privacy policies of the relevant third party for more information.

    Other Local Storage

    We, along with certain third parties, may use other kinds of local storage technologies, such as Local Shared Objects (also referred to as “Flash cookies”) and HTML5 local storage, in connection with our Services. These technologies are similar to the cookies discussed above in that they are stored on your device and can be used to store certain information about your activities and preferences. However, these technologies may make use of different parts of your device from standard cookies, and so you might not be able to control them using standard browser tools and settings. For information about disabling or deleting information contained in Flash cookies, please click here.

    Beacons and/or Pixels

    We, along with certain third parties, also may use technologies called beacons or pixels that communicate information from your device to a server. Beacons and pixels can be embedded in online content, videos, and emails, and can allow a server to read certain types of information from your device, know when you have viewed particular content or a particular email message, determine the time and date on which you viewed the beacon and pixels, and the IP address of your device. We and certain third parties use beacons and pixels for a variety of purposes, including to analyse the use of our Services and (in conjunction with cookies) to provide content and ads that are more relevant to you.
    When you access and use our Services (except for websites provided by third party service providers), you will be asked to provide your separate consent to the storage of cookies (which includes other local storage technologies, beacons, pixels and other information on your devices) by us. You will also be asked to provide your separate consent to the access of such cookies (which includes local storage technologies, beacons, pixels and information) by us and by the third parties mentioned above. Your experience of our website/Services may be affected if you do not accept cookies, and further information will be provided to you at the time we ask you for this specific consent.

  • SOCIAL NETWORK PLUGINS

    Our Services make use of social network plugins (“Plugins”). When you use a Service that contains Plugins, information may be directly transferred from your device to the operator of the social network. We have no influence on the data gathered by the Plugin. If you are logged into the social network, your use of our Service can be referenced to your social network account. If you interact with the Plugins, for example by clicking “Like”, “Follow”, or “Share”, or enter a comment, the information may automatically show in your social network profile. Even if you are not logged into your social network account, it may be possible that the Plugins transmit your IP address to the social network operators. Please consider this when using our Services.
    For information about the social network operators of the Plugins used in our Services (“Operators”) please see below:

    Operators of Plugins used in our Services If you are a member of one or more of the following social networks and do not want the Operator to connect the data concerning your use of our Services with your member data already stored by the Operator, please log out of the social network before using our Services.

    Facebook Data controller: Facebook Ireland Limited, Hanover Reach, 5–7 Hanover Quay, 2 Dublin, Ireland (“Facebook”). For further information you may visit Facebook’s privacy policy website at https://www.facebook.com/about/privacy/.

    Google+ Data controller: Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For further information you may visit Google’s privacy policy website at https://www.google.com/privacy.

    LinkedIn Data controller: LinkedIn Ireland, Gardner House, Wilton Place, Wilton Plaza, Dublin 2, Ireland (“LinkedIn”). For further information you may visit LinkedIn’s privacy policy website at http://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv.

    Twitter Data controller: Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA (“Twitter”). For further information you may visit Twitter’s privacy policy website at https://twitter.com/privacy.

  • Contact Us

    If you have any specific questions, please contact us (EU Data Controller) at:
    European Data Protection Officer
    Samsung Electronics (UK) Limited
    Samsung House, 1000 Hillswood Drive, Chertsey, Surrey KT16 0PS

    If you would like to contact us to exercise your rights, please visit our Privacy Support page.

    You may lodge a complaint with the relevant supervisory authority if you consider that our processing of your personal data infringes applicable law. Contact details for all EU Supervisory Authorities can be found here.

  • Privacy Support page

    We at Samsung care about our customer’s privacy. Because we care, we take steps ensure that all of our products and services are created using the principle of privacy by design. All the data we collect is used to make our products and services the best that they can be. In doing this we always ensure your data is protected, and only used where it is necessary for us to provide you with a service or a product. We understand the path your data follows to ensure it is safe, secure and compliant with the necessary data protection law.

    We welcome the changes that have come as part of the General Data Protection Regulation (GDPR). As a part of our GDPR preparation, we have created the Privacy Support page. This page is a platform designed to make it as easy as possible for our customers to exercise any of the six rights under the GDPR. Please click on the link below to be transferred to the Privacy Support page; all submissions on this page will be assessed by our designated Data Protection Office.

Additional Information about Specific Products and Services

  • Customization Service Privacy Notice

    Effective Date: 25/05/2018

    Samsung Electronics (UK) Limited (“Samsung” or “We”) and its affiliated companies respect your concerns about privacy. This Privacy Notice applies to the personal information we collect through the Customization Service. It does not apply to information collected by other apps, websites, or services provided by Samsung or its affiliated entities.


    What is the Customization Service?

    Samsung devices, apps and services (each a “Service” and collectively, the “Services”) are designed to provide you with customized services by supporting your desires and needs in a smart and intelligent manner. Samsung’s Customization Service provides an enhanced user experience, including customized content and recommendations, based on the information obtained about you and your use of the Services. For example, the Customization Service can improve your user experience with the Services by offering hints and information customized for you when you use Samsung’s voice recognition service, or remembering music you used to listen to on rainy days and recommending it later. Furthermore, if you give the command, “Remind me to buy a bottle of water when I am almost home,” the Customization Service can remember the command and remind you to purchase a bottle of water when you are almost home.

    To use the Customization Service, you must first have a Samsung account. Our Privacy Policy at https://account.samsung.com/membership/pp (“Samsung Privacy Policy”) will apply to your use of your Samsung account and the Customization Service. This Privacy Notice provides further information about how your personal data is used in connection with the Customization Service, and should be read in conjunction with the Samsung Privacy Policy, which will provide you with more information on how we process data. In case of any inconsistency or conflict between the terms of this Privacy Notice and the Samsung Privacy Policy, the terms of this Privacy Notice shall prevail.

    In this Privacy Notice, we describe the types of information collected through the Customization Service, how we may use the information, how long we may keep the information, with whom we may share it, and the choices available to you regarding our use of the information and exercising your rights. We also describe the measures we take to safeguard the information and tell you how to contact us about our privacy practices. Samsung is the data controller for the processing of personal data.

    Click on one of the links below to jump to the listed section:

    What is the Customization Service?
    Information We Obtain
    How We Use the Information We Obtain
    Customized Advertising and Direct Marketing
    Information Sharing
    International Data Transfers
    Retention of Personal Data
    How can I delete information obtained by the Customization Service?
    What happens if I delete information collected by the Customization Service or stop the Customization Service’s collection of some of the information?
    Your Choices (including how to withdraw your consent of using the Customization Service)
    Your Rights
    How We Protect Personal Information
    Updates to Our Privacy Notice
    How to Contact Us


    Information We Obtain

    The more the Customization Service understands and learns about you, the faster and more accurately it can provide you with customized content and information. The Customization Service is designed to help understand your interests, preferences, and location, and collects and analyzes information about you in various ways, including:

    • Device Information.The Customization Service will collect your device’s unique identification information, settings information (such as language and lock settings), status information (such as connections with other devices) and other information about your devices. The Customization Service also will check the applications installed or currently running on your device. In addition, the Customization Service may collect information about how, when and for how long you use the devices connected to your Samsung account, including your usage of the Services and third-party apps and services on the devices (such as a listing of apps on your devices, music played on your devices, the websites you visit and the searches you make).
    • Information about Your Music and Photos.The Customization Service will collect and analyze information such as titles, genres, and artists on previously played or saved music and information about your photos, such as the times and locations at which your saved photos were taken.
    • Contacts and Communications Data.The Customization Service will access your contact list and will collect and analyze your incoming/outgoing call and text message history to provide you with services, such as to determine your relationships with others (e.g., your family and friends), who your most important contacts are, who contacts you most frequently and your preferred contact method; to display information about your important contacts (e.g., missed calls); and to find contacts you refer to while using voice recognition.
    • Calendar Information.The Customization Service will access your device’s calendar and will collect and analyze your calendar data to learn your preferences, record special occasions and identify your location.
    • Internet Browsing History.The Customization Service will access, collect and analyze your Internet browsing history (such as visited websites, search keywords and bookmarks) to learn your interests and preferences; to display more relevant search results and provide the most appropriate information in different contexts; and to provide you with other services, as described in this Privacy Notice. Your search history from Internet browsing done in Secret mode (Incognito or Private mode) will not be collected.
    • Location Information.The Customization Service will access, collect and analyze your device’s precise geolocation and other information related to your location on a regular basis through Bluetooth and Wi-Fi signals, calendar entries and other technologies and data for certain purposes, such as to provide location-related notifications or information you request. In order for the Customization Service to collect geolocation information, Location settings must be enabled on your device. Therefore, in some cases, the Customization Service will request that you enable Location settings.
    • Samsung account, My Profile, and Samsung Services Data.The Customization Service will collect and analyze information stored in or associated with your Samsung account (such as your Samsung account ID, contact information, name, date of birth, and gender) and information registered in your My Profile. The Customization Service also will collect and analyze information related to your use of the Services, such as your usage history of Samsung apps, your voice commands given via the voice recognition service, notifications set in Reminder, and weather data provided to you.
    • Customer Service data.The Customization Service will access, collect and analyze data obtained through your interactions with Samsung customer service, such as repair and records of customer interactions with Customer Service personnel, your purchase history at Samsung stores and information about promotions in which you have participated.
    • Information Related to Third Party Apps and Services.By permitting the connection to a third-party app or service, you can enable the Customization Service to utilize the data regarding your usage of these third-party apps and services and to provide you with customized features.

    Through the Customization Service, we may collect personal information about your online activities on the Customization Service-enabled devices over time. We will also collect information made available through third-party platforms and apps (such as online social media platforms), through online databases or directories, or that is otherwise legitimately obtained. This information will be governed by the privacy notice(s) provided by the third party at the time of collection. Examples of information we receive include: your purchase and/or usage status (e.g., active/inactive) of third party services and how you use third-party services.

    The Customization Service provides you with choices regarding how the Customization Service use and analyze certain types of personal information, such as your call and text message history, geolocation data, or internet browsing history.


    How We Use the Information We Obtain

    The Customization Service will combine and analyze the information specified above and provide the analyzed data to the Services and third-party apps you authorized for the following purposes:

    • to provide you with customized content and information;
    • to analyze methods of providing you with better Services;
    • to improve and develop the Services;
    • to display customized advertisements about products and services that may be of interest to you; and
    • with your separate consent, to communicate with you via email and push notification about products and services offered by Samsung and third parties that are tailored to your interests.

    Samsung processes personal data for the purposes described above. Samsung’s legal basis to process personal data includes processing that is:

    • based on your consent to use of the Customization Service;
    • necessary for Samsung’s legitimate interests (for example, to manage our relationship with you and to improve the Services); and
    • based on obtaining your separate consent (to communicate with you about our products and services and provide you with marketing information).


    Customized Advertising and Direct Marketing

    The Customization Service will collect, analyze and share information about your use of the Services and online activities, over time and across third-party websites and apps, as well as across devices, to provide you with advertising and direct marketing communications (collectively, “Ads”) about products and services offered by Samsung and third parties that are tailored to your interests. We will obtain your consent for the processing of your personal information for direct marketing purposes. Once you gave us your consent, you may opt out of the Customization Service’s use of this information for customized Ads via the Privacy > Customization Service > Manage all devices menu in your Samsung account, by turning off “Advertisement Using Customization Service.”
    Please note that disabling this option may not stop all of the Ads (including customized Ads) provided by Samsung. You may continue to receive Ads from Samsung if you have consented to receiving them from other Services. Please visit the Settings menu in the applicable Service for more information on how to opt out of such Ads from other Services.


    Information Sharing

    We do not disclose personal information about you through the Services, except as described in this Privacy Notice. Limited members of the Customization Service team in Samsung may access and other wise process personal data in connection with their job responsibilities or contractual obligations. We share your personal information with our subsidiaries and affiliates and with our trusted service providers who perform Service for us based on legally enforceable agreements to protect your information. We do not authorize our service providers to use or disclose the information except as necessary to perform the Service on our behalf or to comply with legal requirements.


    International Data Transfers

    Some of these personnel, affiliates and third party service providers are located outside of the EEA, including in countries that may not provide the same level of data protection as the home country of our customers, including, for example and without limitation to the Republic of Korea, the United States of America and India. Samsung takes appropriate steps to ensure that such recipients are bound to duties of confidentiality and Samsung implements measures such as standard data protection contractual clauses to ensure that any transferred personal data remains protected and secure. A copy of these clauses can be obtained by contacting us as specified in the How to Contact Us section of this Privacy Notice.

    When you use the Customization Service to access or interact with third-party apps and services, we may send certain personal information to the providers of such third-party apps and services to provide you with the Service you request. These third parties also may collect certain personal information directly from your devices through the Customization Service. Samsung is not responsible for these third-party providers’ privacy or security practices. The privacy and security practices of the relevant providers, including details on the information they receive from us or collect about you, are subject to the privacy statements of these parties, which we strongly suggest you review.

    Samsung, our subsidiaries and affiliates, and our third-party service providers also may disclose information about you (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (5) in connection with an investigation of suspected or actual illegal activity; (6) in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, sale, transfer, reorganization, dissolution or liquidation); or (7) otherwise with your separate consent.


    Retention of Personal Data

    We take appropriate steps to ensure that information about you is only retained based on the following logic:

    • at least the duration for which the information is used to provide you with the Service;
    • as required under law, a contract, or with regard to our statutory obligations; or
    • only for as long as is necessary for the purpose for which it was collected, is processed, or longer if required under any contract, by applicable law, or for statistical purposes, subject to appropriate safeguards.


    How can I delete information obtained by the Customization Service?

    Information collected and analyzed by the Customization Service will be deleted after you delete your Samsung account. You also can request the deletion of data that have been collected and analyzed by the Customization Service at any time, even before deleting your Samsung account, via the Privacy Settings menu in your Samsung account. Please note that, in some cases, it may take about 48 hours before the information saved on our servers is completely deleted.


    What happens if I delete information collected by the Customization Service or stop the Customization Service’s collection of some of the information?

    If you delete collected information, the accuracy and/or quality of the customized content delivered to you by the Customization Service may decrease. Moreover, some customization features may require information that you have deleted or to which you have denied the Customization Service access, and it may only be possible to resume receiving those features by allowing the Customization Service to collect and use the relevant information again.


    Your Choices (including how to withdraw your consent of using the Customization Service)

    Samsung respects the choices made by you and strives to offer a variety of ways for you to control your information. You may, at any time, disable the Customization Service via the “Customization Service” option in the Settings menu of your Samsung account, in which case Samsung will suspend the provision of customized content and information, as well as the Customization Service’s collection, combination and analysis of your information. In addition, if you change the settings described in the “Customized Advertising and Direct Marketing” section, above, information collected and analyzed by the Customization Service will no longer be utilized for advertisement purposes.
    Furthermore, you can specify the categories of information that the Customization Service may collect and analyze, as well as the Customization Service’s support for certain Services. However, any subsequent decisions will not affect the information already collected, combined and analyzed by the Customization Service, and disabling the Customization Service will not cause information previously collected, combined and analyzed by the Customization Service to be deleted. Even if you disable the Customization Service, you can still use the default features provided by each of the Services. You can select a variety of options, outlined below:

    • To change the Customization Service’s settings on each of the devices registered to your Samsung account, please perform the following:
      - Smartphones/Tablets: Settings > Cloud and accounts > Accounts > Samsung account > Privacy > Customization Service
      - Wearable: Settings > Account > Customization Service
    • To change the Customization Service’s settings for all devices registered to your Samsung account, please perform the following:
      - Website: https://account.samsung.com > Personal information settings
      - Smartphones/Tablets: Settings > Cloud and accounts > Accounts > Samsung account > Privacy > Customization Service > Manage all devices

    The specific settings above may be subject to change with updated or new device models supporting the Customization Service. Please note that your customized user experience may change as a result of disabling the Customization Service.


    Your Rights

    You have the right to request details about the information we collect about you and to request us to correct inaccuracies in that information, to object to or request the restriction of processing, to request access to, the erasure or portability of your information. Under the laws of some jurisdictions, we may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. If you would like to make a request to access your information, please visit our Privacy Support page. You can also erase and/or download (data of recent 30 days) your information at Smartphones/Tablets: Settings > Cloud and accounts > Accounts > Samsung account > Privacy > Customization Service other than Customer Service Data.
    If you request deletion of personal information, you acknowledge that you may not be able to access or use the Business Services and that residual personal information may continue to reside in Samsung’s records and archives for some time, in compliance with applicable law, but Samsung will not use that information for commercial purposes. You understand that, despite your request for deletion, Samsung reserves the right to keep your personal information, or a relevant part of it, in line with our data retention policy and applicable laws, if Samsung has suspended, limited, or terminated your access to the website for violating the Samsung Terms of Use, when necessary to protect the rights, property, or safety of Samsung, or any of our respective affiliates, business partners, employees or customers.


    How We Protect Personal Information

    We maintain appropriate administrative, technical and physical safeguards designed to protect personal information we obtain through the Services against accidental, unlawful or unauthorized destruction, interference, loss, alteration, access, disclosure or use. Samsung also maintains reasonable procedures to help ensure that such data is reliable for its intended use and is accurate, complete and current.


    Updates to Our Privacy Notice

    This Privacy Notice may be updated periodically to reflect changes in our personal information practices with respect to the Services, or changes in the applicable law. We will post a notice on our website and/or your device to notify you in advance of material changes to our Privacy Notice and indicate at the top of the notice when it was most recently updated.


    How to Contact Us

    If you have any specific questions, please contact us (EU Data Controller) at:
    European Data Protection Officer
    Samsung Electronics (UK) Limited
    Samsung House, 1000 Hillswood Drive, Chertsey, Surrey KT16 0PS

    Alternatively, you can contact us at our Privacy Support page.

    You may lodge a complaint with a supervisory authority if you consider that our processing of your personal data infringes applicable law.

  • SAMSUNG GLOBAL PRIVACY POLICY – SMART TV SUPPLEMENT

    Samsung’s Smart TV service offers a set of features that provide enhanced video content, customised TV experiences, movies, connections to social networking services, and the ability to control and interact with your Smart TV with voice commands. We collect, use, share, and store information through your Smart TV and the devices connected with your Smart TV in the ways described in the Samsung Global Privacy Policy. This Supplement provides additional details about the privacy practices of some Smart TV features.

    The Smart TV is designed to enable you to easily find and access video programming and other content. For example, you may access information about live television programmes distributed to you by your cable or satellite operator and on-demand video content offerings distributed by third party content providers through searchable guides displayed on your Smart TV.
    In the case of live television programmes, we determine what content is available to you based in part on your postcode. In addition, the Smart TV helps you find and experience other Smart TV content more relevant to you by highlighting programming and content that is likely to interest you or providing additional services that will enhance your viewing experience. We base these recommendations and additional services on:

    • Information about content that you have watched, purchased, downloaded, or streamed through Samsung applications on your Smart TV or other devices (About the TV viewing information please see ‘Viewing Information Services’ section below);
    • Information about applications you have accessed through the Smart TV;
    • Information about your clicks on the “Like”, “Dislike”, “Watch Now”, and other buttons on your Smart TV;
    • The query terms you enter into Smart TV search features, including when you search for particular video content;
    • Other Smart TV usage and device information, including, but not limited to, IP address, log data, information that identifies your hardware or software configuration, browser information, and the page(s) you request.


    Viewing Information Services

    In order to provide you with customised and personalised Smart TV experiences, some of our features and services will rely on your TV viewing history and Smart TV usage information.
    Your TV viewing history includes information about the networks, channels, websites visited, and programmes viewed on your Smart TV and the amount of time spent viewing them.
    We may use automatic content recognition (ACR) and other technologies to capture this information. Your Smart TV transfers video snippets or TV tuner information in order to determine the programmes watched.
    You may change your privacy choice at any time by going to the settings menu to disable the particular feature or service at your sole discretion, in which case your TV viewing history will cease to be collected for that particular feature or service.
    Your use of our Services will involve the transfer, storage, and processing of your personal information outside of your country of residence, to Korea, consistent with this policy. In addition, your use of the Services may also involve the transfer, storage, and processing of your personal information to other countries; such countries include, without limitation, countries in the European Economic Area, the United States of America, and Canada. Please note that the data protection and other laws of countries outside the European Economic Area to which your information may be transferred might not be as comprehensive as those in your country. We will take appropriate measures, in compliance with applicable law, to ensure that your personal information remains protected. Such measures include the use of Standard Contractual Clauses to safeguard the transfer of data outside of the EEA. For more information, or to obtain a copy of the contractual agreements in place, please contact us by visiting our Privacy Support Page.
    Bear in mind, that your privacy choice may affect the availability or quality of the specific viewing information based service.


    Interest-Based Advertisement Services

    The Interest-Based Advertisement Services (the “IBA Services”) is designed to provide the ability to obtain and view useful, interactive, and interest based advertisements about products and services offered by Samsung and third parties on your Samsung Smart TV or across various Samsung and third party platforms or devices, including linear commercials, on the web, mobile devices, and tablets.

    In order to make the advertising on your devices more relevant to you, the IBA service will rely on your TV viewing history (including information about the networks, channels, websites visited, and programmes viewed on your Samsung Smart TV and the amount of time spent viewing them), Samsung Smart TV usage information, and other statistical data obtained from trusted third party data sources. We may use automatic content recognition (ACR) and other technologies to capture your TV viewing history.

    Based on the information above we create groups of Samsung Smart TV owners who share similar interests and use these groups for the IBA Service. The information above is used to determine the groups to which your Samsung Smart TV is assigned and thus, which advertisements your devices receive.

    You may disable the IBA Service at any time by visiting the Settings menu on your Samsung Smart TV.

    Please note that your privacy choice with respect to the IBA Service will not affect whether or not you receive or are served with other types of ads and marketing that are not specifically based on TV viewing history or Samsung Smart TV usage information. Those other types of ads and marketing will be based on other information such as generalised location and other estimated or inferred information. They might be less relevant because they are not based on your interests.

    For more detailed information about the IBA Services, please refer to the IBA Services Privacy Notice at the bottom of this Supplement.


    PSID

    Your Smart TV viewing history and usage information collected for the purposes of providing interest based advertisements will be linked to a randomised, non-persistent, and resettable device identifier called the Personalised Service ID or “PSID”.
    You may reset your PSID at any time by visiting the Settings menu on your Smart TV and, once reset, your Smart TV viewing history and Smart TV usage information with respect to interest based advertisements will be de-linked from its previous PSID. Bear in mind that if you reset your PSID, the quality of customised and interest based advertisements may not be fine-tuned.


    Voice Recognition

    You can control your Smart TV, and use many of its features, with voice commands.
    If you enable Voice Recognition, you can interact with your Smart TV using your voice. To provide the Voice Recognition feature, your voice commands will be transmitted (along with information about your device, including device identifiers) to us and we will convert your voice commands into text to provide the Voice Recognition features. In addition, Samsung may collect voice commands and associated texts so that we can evaluate and improve the features. Samsung will collect your voice commands only when you make a specific search request to the Smart TV by clicking the activation button either on the remote control or on your screen and speaking into the microphone on the remote control.
    If you do not enable Voice Recognition, you will not be able to use the voice recognition features.
    You may disable Voice Recognition data collection at any time by visiting the Settings menu. However, this would prevent you from using the Voice Recognition features.

    For more detailed information about the Voice Recognition, please refer to the Voice Recognition Privacy Notice at the bottom of this Supplement.


    Third Parties

    Please note that when you watch a video or access applications or content provided by a third party, that provider may collect or receive information about your Smart TV (e.g. its IP address and device identifiers), the requested transaction (e.g. your request to buy or rent the video), and your use of the application or service. Samsung is not responsible for these providers’ privacy or security practices. You should exercise caution and review the privacy statements applicable to the third party websites and services you use.


    Country-Specific Features

    Please note that one or more of the features described in this Smart TV Supplement may not be available to you depending on where you live.

  • Voice Recognition Service Privacy Notice

    Effective Date: 25th May, 2018

    Samsung Electronics (UK) Limited (“Samsung” or “We”) and its affiliated companies respect your concerns about privacy. This Privacy Notice applies to the personal information we collect through the Voice Recognition service (the “Voice Service”).

    The Voice Service is a service that provides capabilities for users to find and watch content and manage their world across the Samsung products using only their voice. Its features include the natural language processing in content search and their Samsung Smart TV control; Internet, weather, and other services users have come to expect from their Samsung Smart TVs.

    Depending on the language you select, you may use and enjoy the enhanced voice recognition feature, Bixby. When Bixby is activated you may acknowledge it by the icons, banners, or other marks on your Samsung Smart TV screen.

    This Privacy Notice provides further, specific information about how your personal data is used in connection with the Voice Service, and should be read in conjunction with the Samsung Global Privacy Policy, which also applies to your receipt of the Voice Service and can be found at https://account.samsung.com/membership/pp.

    In this Privacy Notice, we describe the types of information collected through the Voice Service, how we may use the information, how long we may keep the information, with whom we may share it, and the choices available to you regarding our use of the information and exercising your rights. We also describe the measures we take to safeguard the information and tell you how to contact us about our privacy practices. Samsung is the data controller for the processing of personal data.


    Information We Obtain

    Through the Voice Service, we may obtain information about you in various ways. The types of personal information we obtain include:

    • Samsung account Information (Optional). When you log in to Samsung account on your Smart TV, we may collect information associated with your Samsung account used to access the Voice Service, such as your name, email address, and Samsung account ID.
    • The Voice Service Interactions. We may collect information you exchange with the Voice Service through your interactions with the Services, including recordings of your voice commands (such as your questions, requests, and instructions), your pictures, and other inputs, and the information you receive from the Services (such as responses, answers, and content). We also may obtain other information related to your use of the Voice Service, including the information (such as information related to the apps you use, the websites you visit, and pictures, music, calendar entries, bookmarks, and content and data from other Samsung and third party apps, websites, and services) we receive from Samsung and third party apps and services that are accessed or used by the Voice Service to provide you with the Services (such as music streaming and weather).
    • Geolocation Data. We may receive your device’s geolocation and other information related to your location through postcode information stored on the TV which can be obtained through your IP address or through your input for certain purposes, such as to provide you with the Services.
    • Device and App Information. We may collect information through automated means about your Voice Service-enabled devices, such as device models, OS versions, device configurations and settings, IP addresses, and device identifiers and other unique identifiers. In addition, we may obtain information about how, when, and for how long you use your Voice Service-enabled devices, including your usage of the Voice Service and Samsung and third party apps and services on the devices (such as a list of apps on your devices, music played on your devices, the websites you visit, and the searches you make).

    Samsung’s servers may receive information when you interact with the Voice Service, such as information about your use of the Voice Service, your interactions with the Voice Service, your geolocation, and the devices you use to access the Voice Service.


    How We Use the Information We Obtain

    We may use the information we obtain through the Voice Service to:

    • provide you with the Services, such as to respond to your requests, questions, and instructions made through the Voice Service;
    • identify and authenticate you so you may use the Voice Service;
    • improve and customise your experience with the Voice Service, such as delivering content and responses tailored to our users and the manner in which they interact with the Voice Service;
    • with your separate consent, communicate with you about our products and services, and provide you with notifications, content, alerts, offers, promotions, marketing information, communications, and advertisements;
    • respond to your requests and enquiries;
    • operate, evaluate, and improve our business (including developing new products; enhancing and improving our products and services; managing our communications; analysing our products, customer base and services; conducting market research; performing data analytics; and performing accounting, auditing, and other internal functions);
    • allow you to interact with and use certain third party apps and services;
    • protect against, identify, and prevent fraud and other criminal activity, claims, and other liabilities; and
    • comply with and enforce applicable legal requirements, relevant industry standards, and our policies, including this Privacy Notice, the Samsung account Privacy Policy.

    Through the Voice Service, we may collect personal information about your online activities on Voice Service-enabled devices over time and across third party apps, websites, and other online services. We may use third party analytics services on our Services. The providers that administer these analytics services help us analyse your use of the Services and improve our Services. The information we obtain may be disclosed to or collected directly by these providers and other relevant third parties who use the information, for example, to evaluate use of the Services, help provide the Services, and diagnose technical issues.

    Samsung processes personal data for the purposes described above. Samsung’s legal basis to process personal data includes processing that is: necessary for the performance of the contract between you and Samsung (for example, to provide you with the Services and to identify and authenticate you so you may use certain Services); necessary to comply with legal requirements (for example, to comply with applicable accounting rules and to make mandatory disclosures to law enforcement); necessary for Samsung’s legitimate interests (for example, to manage our relationship with you and to improve the Services); and based on consent by our customers (for example, to communicate with you about our products and services and provide you with marketing information), which may subsequently be withdrawn at any time by contacting us as specified in the Contact Us section of this Privacy Notice without affecting the lawfulness of processing based on consent before its withdrawal.

    You are required, as a necessity to enter into a contract, to provide us with personal data for processing as described above. If you do not provide us with personal data, we will not be able to provide you all of the features available through the Voice Service.


    Information Sharing

    We do not disclose personal information about you through the Services, except as described in this Privacy Notice. Limited members of the Voice Service team in Samsung may access and otherwise process personal data in connection with their job responsibilities or contractual obligations. We may share your personal information with our subsidiaries and affiliates and with service providers who perform services for us. We do not authorise our service providers to use or disclose the information except as necessary to perform services on our behalf or to comply with legal requirements.

    When you use the Voice Service to access or interact with third party apps and services, we may send certain personal information to the providers of such third party apps and services to provide you with the services you request. Examples of this information may include the voice commands you make to operate these apps and services, your geolocation and other location data, and other data that helps facilitate the services you request. These third parties also may collect certain personal information directly from your devices through the Voice Service. Samsung is not responsible for these third party providers’ privacy or security practices. The privacy and security practices of the relevant providers, including details on the information they receive from us or collect about you, are subject to the privacy statements of these parties, which we strongly suggest you review.

    Samsung, our subsidiaries and affiliates, and our third party service providers also may disclose information about you (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise, or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (5) in connection with an investigation of suspected or actual illegal activity; (6) in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, reorganisation, dissolution, or liquidation); or (7) otherwise with your consent.


    INTERNATIONAL TRANSFER OF DATA

    Your use of our Services will involve the transfer, storage, and processing of your personal information outside of your country of residence, to Korea, consistent with this policy. In addition, your use of the Services may also involve the transfer, storage, and processing of your personal information to other countries; such countries include, without limitation, countries in the European Economic Area, and the United States of America. Please note that the data protection and other laws of countries outside the European Economic Area to which your information may be transferred might not be as comprehensive as those in your country. We will take appropriate measures, in compliance with applicable law, to ensure that your personal information remains protected. Such measures include the use of Standard Contractual Clauses to safeguard the transfer of data outside of the EEA. For more information, or to obtain a copy of the contractual agreements in place, please contact us by visiting our Privacy Support page.


    DATA RETENTION

    We will not keep your personal data for longer than is necessary for the purpose it was collected. This means that data will be destroyed or erased from our systems when it is no longer required.
    We take appropriate steps to ensure that we process and retain information about you based on the following logic:
    1. at least the duration for which the information is used to provide you with a service;
    2. as required under law, a contract, or with regard to our statutory obligations; or
    3. only for as long as is necessary for the purpose for which it was collected, is processed, or longer if required under any contract, by applicable law, or for statistical purposes, subject to appropriate safeguards.


    Your Choices

    You may disable the Voice Service at any time by visiting the Settings menu, however this may prevent you from using the Voice Service.

    And also, we offer you certain choices in connection with the personal information we obtain about you. To update your preferences, limit the communications you receive from us, or submit a request, please contact us as specified in the How to Contact Us section of this Privacy Notice.


    Your rights

    You have the right to request details about the information we collect about you and to request us to correct inaccuracies in that information, to object to or request the restriction of processing, and to request access to, the erasure, or portability of your information. Under the laws of some jurisdictions, we may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardise the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. If you would like to make a request to access your information, please visit our Privacy Support page.
    If you request deletion of personal information, you acknowledge that you may not be able to access or use the Services and that residual personal information may continue to reside in Samsung’s records and archives for some time, in compliance with applicable law, but Samsung will not use that information for commercial purposes. You understand that, despite your request for deletion, Samsung reserves the right to keep your personal information, or a relevant part of it, in line with the below section on “Data Retention” and applicable laws. Samsung may suspend, limit, or terminate your access to the website for violating the Samsung Terms of Use when necessary to protect the rights, property, or safety of Samsung, or any of our respective affiliates, business partners, employees or customers.


    How We Protect Personal Information

    We maintain administrative, technical, and physical safeguards designed to protect personal information we obtain through the Services against accidental, unlawful or unauthorised destruction, interference, loss, alteration, access, disclosure, or use. Samsung also maintains reasonable procedures to help ensure that such data is reliable for its intended use and is accurate, complete, and current.


    Updates to Our Privacy Notice

    This Privacy Notice may be updated periodically to reflect changes in our personal information practices with respect to the Services or changes in the applicable law. We will post a notice on our website and/or your device to notify you of any significant changes to our Privacy Notice and indicate at the top of the notice when it was most recently updated.


    Contact us

    If you have any specific questions, please contact us (EU Data Controller) at:
    European Data Protection Officer
    Samsung Electronics (UK) Limited
    Samsung House, 1000 Hillswood Drive, Chertsey, Surrey KT16 0PS
    If you would like to contact us to exercise your rights, please visit our Privacy Support page.

    You may lodge a complaint with the relevant supervisory authority if you consider that our processing of your personal data infringes applicable law. Contact details for all EU Supervisory Authorities can be found here.

  • Interest-Based Advertisements Service Privacy Notice

    Effective Date: 25th May, 2018

    Samsung Electronics (UK) Limited (“Samsung” or “We”) and its affiliated companies respect your concerns about privacy. This Privacy Notice applies to the personal information we collect through the Interest Based Advertisement services (the “IBA Service”).

    This Privacy Notice provides further, specific information about how your personal data is used in connection with the IBA Service, and should be read in conjunction with the Samsung Global Privacy Policy, which also applies to your receipt of the IBA Service and can be found at https://account.samsung.com/membership/pp.

    In this Privacy Notice, we describe the types of information used through Interest-Based Advertisements, how we use the information, how long we keep the information, with whom we share it, and the choices available to you regarding our use of the information and exercising your rights. We also describe the measures we take to safeguard the information and tell you how to contact us about our privacy practices. Samsung is the data controller for the processing of personal data.


    What is the IBA Service?

    The IBA Service is designed to provide the ability to obtain and view useful, interactive, and interest based advertisements about products and services offered by Samsung and third parties on your Samsung Smart TV or across various Samsung and third party platforms or devices, including linear commercials, on the web, mobile devices, and tablets.

    In order to make the advertising on your devices more relevant to you, the IBA Service will rely on your TV viewing history (including information about the networks, channels, websites visited, and programmes viewed on your Samsung Smart TV and the amount of time spent viewing them), Samsung Smart TV usage information, and other statistical data obtained from trusted third party data sources. We may use automatic content recognition (ACR) and other technologies to capture your TV viewing history.

    Based on the information above we create groups of Samsung Smart TV owners who share similar interests and use these groups for the IBA Service. The information above is used to determine the groups to which your Samsung Smart TV is assigned and thus, which advertisements your devices receive.


    PSID

    Information about your device usage that is collected for the purposes of providing the IBA Service will be linked to a randomised, non-persistent, and resettable device identifier called the PSID. You may reset your PSID as specified in the Your Choices section of this Privacy Notice.


    Information We Obtain

    Through the IBA Service, we obtain information about your devices in various ways. The types of information we obtain include:

    • Device Information. We collect information such as your device model, operating system versions, device configurations and settings, IP address, device identifiers, and other identifiers.
    • Device Usage and Log Information. We collect information about how, when, and for how long you use your devices, including your interactions with the IBA Service and Samsung and third party apps and services on the devices (such as a listing of apps on your devices).
    • Viewing Information. We collect your TV viewing history. Your TV viewing history includes information about the networks, channels, websites visited, and programmes viewed on your Samsung Smart TV and the amount of time spent viewing them. We may use ACR and other technologies to capture this TV viewing history.
    • Statistical Information. We may use statistical information about you or your devices such as generalised location and estimated age group. We obtain this statistical information from commercially available sources (as permitted by law) such as our third party service providers. We work with third party service providers only who ensure that this information has been obtained in accordance with applicable law and can be provided to us for use and disclosure.

    Samsung’s servers receive information when you interact with the IBA Service, such as information about your interactions with the IBA Service, your geolocation, and the devices you use to receive the IBA Service.


    How We Use the Information We Obtain

    We use the information we obtain through the IBA Service to:

    • provide you with the IBA Service;
    • improve and customise your experience with the IBA Service;
    • with your separate consent, to communicate with you via email and push notification about products and services offered by Samsung and third parties that are tailored to your interests;
    • respond to your requests and enquiries;
    • operate, evaluate and improve our business (including developing new products; enhancing and improving our products and services; managing our communications; analysing our products, customer base and services; conducting market research; performing data analytics; and performing accounting, auditing and other internal functions);
    • protect against, identify, and prevent fraud and other criminal activity, claims, and other liabilities; and
    • comply with and enforce applicable legal requirements, relevant industry standards, and our policies, including this Privacy Notice, the Samsung account Privacy Policy.

    Samsung processes personal data for the purposes described above. Samsung’s legal basis to process personal data includes processing that is: necessary for the performance of the contract between you and Samsung (for example, to provide you with the IBA Service and to identify and authenticate you); necessary to comply with legal requirements (for example, to comply with applicable accounting rules and to make mandatory disclosures to law enforcement); necessary for Samsung’s legitimate interests (for example, to manage our relationship with you and to improve the IBA Service); and based on consent by our customers (for example, to communicate with you about our products and services and provide you with marketing information), which may subsequently be withdrawn at any time by visiting the Settings menu as specified in the Your Choices section of this Privacy Notice without affecting the lawfulness of processing based on consent before its withdrawal.

    You are required, as a necessity to receive the IBA Service, to provide us with personal data for processing as described above. If you do not provide us with personal data, we will not be able to provide you with all of the features available through the IBA Service.


    Information Sharing

    We do not disclose personal information about you through the IBA Service, except as described in this Privacy Notice and the Samsung Global Privacy Policy. Limited members of the Advertising Service team in Samsung may access and otherwise process personal data in connection with their job responsibilities or contractual obligations. We may share your personal information with our subsidiaries and affiliates and with service providers who perform services for us. We do not authorise our service providers to use or disclose the information except as necessary to perform services on our behalf or to comply with legal requirements.

    Samsung, our subsidiaries and affiliates, and our third party service providers also may disclose information about you (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise, or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm; (5) in connection with an investigation of suspected or actual illegal activity; (6) in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, reorganisation, dissolution, or liquidation); or (7) otherwise with your consent.


    INTERNATIONAL TRANSFER OF DATA

    Your use of our Services will involve the transfer, storage, and processing of your personal information outside of your country of residence, to Korea, consistent with this policy. In addition, your use of the Services may also involve the transfer, storage, and processing of your personal information to other countries; such countries include, without limitation, countries in the European Economic Area, and the United States of America. Please note that the data protection and other laws of countries outside the European Economic Area to which your information may be transferred might not be as comprehensive as those in your country. We will take appropriate measures, in compliance with applicable law, to ensure that your personal information remains protected. Such measures include the use of Standard Contractual Clauses to safeguard the transfer of data outside of the EEA. For more information, or to obtain a copy of the contractual agreements in place, please contact us by visiting our Privacy Support page.


    DATA RETENTION

    We will not keep your personal data for longer than is necessary for the purpose it was collected. This means that data will be destroyed or erased from our systems when it is no longer required.
    We take appropriate steps to ensure that we process and retain information about you based on the following logic:
    1. at least the duration for which the information is used to provide you with a service;
    2. as required under law, a contract, or with regard to our statutory obligations; or
    3. only for as long as is necessary for the purpose for which it was collected, is processed, or longer if required under any contract, by applicable law, or for statistical purposes, subject to appropriate safeguards.


    Your Choices

    You may reset your PSID at any time by visiting the settings menu, and once reset, your TV viewing history and Smart TV usage information will be unlinked from its previous PSID. Bear in mind that if you reset your PSID, the quality of the IBA Service might be affected.

    In addition, you may disable the IBA Service at any time by visiting the Settings menu on your Samsung Smart TV.

    Please note that your privacy choice with respect to the IBA Service will not affect whether or not you receive or are served with other types of ads and marketing that are not specifically based on TV viewing history or Samsung Smart TV usage information. Those other types of ads and marketing will be based on other information such as generalised location and other estimated or inferred information. They might be less relevant because they are not based on your interests.


    How We Protect Personal Information

    We maintain administrative, technical, and physical safeguards designed to protect the personal information we obtain through the IBA Service against accidental, unlawful, or unauthorised destruction, interference, loss, alteration, access, disclosure, or use. Samsung also maintains reasonable procedures to help ensure that such data is reliable for its intended use and is accurate, complete, and current.


    Updates to Our Privacy Notice

    This Privacy Notice may be updated periodically to reflect changes in our personal information practices with respect to the IBA Service or changes in the applicable law. We will post a notice on our website and/or your device to notify you of any significant changes to our Privacy Notice, and indicate at the top of the notice when it was most recently updated.


    Contact us

    If you have any specific questions, please contact us (EU Data Controller) at:
    European Data Protection Officer
    Samsung Electronics (UK) Limited
    Samsung House, 1000 Hillswood Drive, Chertsey, Surrey KT16 0PS
    If you would like to contact us to exercise your rights, please visit our Privacy Support page.

    You may lodge a complaint with the relevant supervisory authority if you consider that our processing of your personal data infringes applicable law. Contact details for all EU Supervisory Authorities can be found here.

  • SAMSUNG GLOBAL PRIVACY POLICY – MOBILE DEVICE SUPPLEMENT

    Samsung mobile devices, wearables, and other related technologies and services (collectively, our “Mobile Devices”) offer a wide range of features including those allowing users to monitor and improve their fitness and well-being, improve their user experience, make mobile payments, and control their Mobile Devices with voice commands. When you use our Mobile Devices we collect, use, share, and store your information in the ways described in the Samsung Privacy Policy. This Supplement provides additional details about how we use that information to provide our Mobile Device features.


    Standard Information about your Mobile Device

    When you activate your Mobile Device or use its internet connected features, information is collected. This includes information about your Mobile Device, such as your IP address, OS version, regional and language settings, and IMEIs and other unique device identifiers. It also includes information about how, when, and for how long you use your Mobile Device.
    As described in the Privacy Policy, we use standard information about your Mobile Device for operation, maintenance, and improvement purposes and may share standard information about your Mobile Device with business partners such as your wireless carriers, or with service providers that provide services on our behalf.


    Third Parties

    Please note that when you use a feature provided by a third party, including your wireless carrier, that provider may collect or receive information about your Mobile Device (e.g. its IP address and device identifiers), the requested transaction (e.g. your request to buy or rent the content), and your use of the application or service. Samsung is not responsible for these providers’ privacy or security practices. You should exercise caution and review the privacy statements applicable to the third party websites and services you use.


    Specific Features

    Please note that one or more of the features described in this Supplement may not be available to you depending on your model version, your service provider, or where you live.


    Samsung Health

    The Samsung Health application, connected applications, and associated accessories (collectively “Samsung Health”) is an all-in-one companion designed to encourage a healthy lifestyle. With Samsung Health, you can track your everyday activities; get coaching to reach your daily fitness goals and milestones; and measure and manage factors such as your heart rate, SpO2 levels, and stress level.
    The purpose of processing data for Samsung Health is to provide the service or feature that you request, including data back-up and sync services for Samsung account users, to provide data analysis and statistics to enhance your wellness and to improve Samsung Health itself and its offerings. Data can be collected either through sensors on your Mobile Device or when you actually enter your own data into the applicable Mobile Device or related application or accessory.
    Further information on the way we process your information is described in the Samsung Health Privacy Notice, viewable in the Settings menu of the Samsung Health application.


    Samsung Social

    Samsung Social (formerly named Enhanced Features) is a bundled set of services designed to simplify and improve the ways in which you can share and connect with your friends.
    With the currently available features for example, you can share your profile and view images from your friends; and easily share files and content with your friends in Contact.
    To provide these features, we will need to collect your name, phone number information from your contacts list, and access to content you are about to share with your friends.
    You have the choice to disable these features in its entirety, or in the alternative, you can pick and choose which of the services you wish to use, by visiting your Samsung account Settings in your Mobile Device or the applications which use Samsung Social features.
    In addition, based on how you choose to use Samsung Social, you can choose what categories of data you will share, as well as which friends to share with.


    Samsung Pay

    Samsung Pay is an easy and safe way to make debit and credit card purchases using your compatible Mobile Device. To use Samsung Pay and initiate the card registration process, identification and verification data will be submitted to your bank from your Mobile Device. This includes Samsung account information and Samsung Pay usage data, device information, location information (i.e. where you are when you register your card) if the Location settings are enabled, and card information and billing address, which is sent to your card issuer, passing through our servers. This information is encrypted by your Mobile Device and sent to your bank over Samsung servers. We never access any card or bank details.
    Once your Mobile Device has been enrolled, all transaction data is transmitted securely between your Mobile Device and your issuer and bank. Recent transaction history is available on your Mobile Device and is known only to you, your bank, and card issuer. We do not collect any information on the transactions you make or the device or account used to make transactions. We may, however, aggregate and anonymise information collected regarding your attempts to make purchases using Samsung Pay to understand the way people use Samsung Pay so that we can improve it by making it more convenient and useful for our customers.
    Further information on the way we process your information is described in the Samsung Pay Privacy Notice, viewable in the Settings menu of the Samsung Pay application.


    Voice Services

    You can control your Mobile Device and use many of its features, with voice commands.
    Depending on your model and region you can command your Mobile Device to activate certain features such as playing songs from playlist or perform web searches using S Voice. Further, you can control everything you’ve done with touch interface using your voice command with Bixby. You can also receive language translation support through S Translator, dictate memos through Voice Memo or activate features while driving by speaking to your Mobile Device after enabling Car Mode.
    To provide the Voice Services, some voice commands may be transmitted (along with information about your device and its usage, including device identifiers) to a third party service provider that converts your voice commands to text. In addition, Samsung may collect and your device may capture voice commands and associated texts so that we can provide you with Voice Services and evaluate and improve the features.


    Samsung Advertising ID

    In order to make the content and advertising on your Mobile Device more relevant to you, we will collect information about your usage of your Mobile Device and services.
    Information about your Mobile Device usage that is collected for the purposes of providing customised marketing will be linked to a randomised, non-persistent and resettable device identifier called the Samsung advertising ID. You may reset your Samsung advertising ID at any time via the Settings menu on your Mobile Device and your previous usage information with respect to customised marketing will be de-linked and separated from what is collected under the new Samsung advertising ID. However, if you reset your Samsung advertising ID, the customised marketing may not be best aligned to your personal interests. You may also opt out from receiving customised marketing at any time via the Settings menu in the applicable Samsung service application on your Mobile Device.
    However, even if you opt out from receiving customised marketing, it will not affect whether or not you receive other types of ads and marketing on your Mobile Devices. The only difference will be that those ads will not be based on the usage information of your Mobile Device.
    Please also bear in mind that Samsung may still collect information about your usage of your Mobile Device for other purposes as described in the main body of this Privacy Policy.

    Samsung printing and copier products are now part of the HP product family. Please refer to the HP Privacy Statement at the following link: www.hp.com/go/privacy.

Contact Us

Samsung Electronics (UK) Limited
Samsung House, 1000 Hillswood Drive, Chertsey, Surrey KT16 0PS


Alternatively, you can contact us at our Privacy Support page.