The latest Samsung OLED TV displays a clear green graphic on its screen as it floats on a gray surface. The latest Samsung OLED TV displays a clear green graphic on its screen as it floats on a gray surface.

Limitless contrast meets naturally bright colour

Samsung OLED

Samsung's OLED TVs combine the pure blacks and limitless contrast from OLED technology with the true-to-life colours from Quantum Dots. Pair picture-perfect blacks with naturally bright colour and you'll experience intensely cinematic viewing - whatever you watch.

Backlight of conventional display makes the content look dull. After the backlight gets disappeared, 3 layers of display within OLED TV combines into one to create a screen that displays clear and colorful graphic. Backlight of conventional display makes the content look dull. After the backlight gets disappeared, 3 layers of display within OLED TV combines into one to create a screen that displays clear and colorful graphic.

Why Samsung TV?



Global No.1 TV

A beloved brand for 17 consecutive years.*

*Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia.

Which Samsung OLED TV is right for you?

  • Screen Size

  • Resolution

  • HDR (High Dynamic Range) HDR stands for High Dynamic Range and refers to a technology that more accurately expresses visual detail in both very bright and very dark scenes.

  • Processor

  • Motion Xcelerator Turbo Pro

  • Freesync Premium Pro Certified for the AMD FreeSync™ Premium Pro that allows smooth gaming and a true HDR experience.

  • Super Ultrawide GameView & Game Bar 21:9 and 32:9 screen ratios gives you the extra viewing to maximize the gaming experience and Game Bar lets you make settings real-time adjustments to win.

  • Dolby Atmos Dolby Atmos goes beyond the ordinary listening experience and puts you inside the sound in a new spatial way. Combining with up-firing speakers, you can fully enjoy the immersive, cinematic sound of Dolby Atmos.

  • Object Tracking Sound OTS stands for 'Object Tracking Sound', Samsung’s proprietary high-performance audio technology that enables users to hear sound directly from its object's relative location on the screen, even if the object is moving.

  • Q-Symphony Q-Symphony allows sound to be heard simultaneously from both TV speakers and soundbar, creating a more synergized surround sound experience.

  • Design

  • Attachable Slim One Connect Attachable Slim One Connect offers an easy and clean cable management solution by allowing all TV input devices to connect via a single cable. Additionally, it can be attached directly to the TV stand.

  • Smart Hub Optimize content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love.

  • SmartThings Relax and let SmartThings seamlessly connect to, monitor and control all your smart devices to intuitively control your home via a built-in hub.

  • 77/65/55
  • 4K (3840 x 2160)
  • Quantum HDR OLED+
    (30% brighter)
  • Neural Quantum Processor 4K
  • Yes
    (4K 144Hz)
  • Yes
  • Yes
  • Yes
  • OTS+
  • Yes
  • Infinity One
  • Yes
  • Yes (Tizen™)
  • Yes
  • 55/65
  • 4K (3840 x 2160)
  • Quantum HDR OLED
  • Neural Quantum Processor 4K
  • Yes
    (4K 144Hz)
  • -
  • Yes
  • Yes
  • OTS Lite
  • Yes
  • LaserSlim
  • -
  • Yes (Tizen™)
  • Yes
  • 77/65/55
  • 4K (3840 x 2160)
  • Quantum HDR OLED
  • Neural Quantum Processor 4K
  • Yes
    (4K 144Hz)
  • -
  • Yes
  • Yes
  • OTS Lite
  • Yes
  • LaserSlim
  • -
  • Yes (Tizen™)
  • Yes

Buying Guide

Looking to buy a new TV, but unsure where to start? Our TV buying guide is here to help. Explore our articles and discover the newest TV technology and features.

Powerful brightness
and rich contrast enabled by every pixel

Quantum HDR OLED+*

Immerse yourself in enhanced picture quality with our brightest OLED highlights, impeccable blacks and unbelievable depth in every frame.

* Quantum HDR OLED applicable to S90C.

Brightness, colour and detail boosted by our Neural Quantum Processor 4K

Neural Quantum Processor 4K

Our most powerful 4K AI-powered processor turns ordinary into extraordinary by upscaling* everyday content into 4K . 20 specialised neural networks automatically adjust brightness, amplify contrast, enhance objects and upscale the resolution for superb picture quality.

A chip is processing many parts of an image of a boat to make the entire scene look clear and crisp. A chip is processing many parts of an image of a boat to make the entire scene look clear and crisp.

* Viewing experience may vary according to the type of content and format. Upscaling may not apply when connected to PC or in Game Mode.

Play Big, Win Big with 4K 144Hz TV motion

Motion Xcelerator Turbo Pro & Freesync Premium Pro

With leading 4K 144Hz motion*, Samsung OLED TV delivers peak performance, creating consistently crisp visuals and blazing fast speeds.

A character is fighting a monster in a game called Lies of P. The 2023 CES Innovation Awards logo is on display in the bottom. A character is fighting a monster in a game called Lies of P. The 2023 CES Innovation Awards logo is on display in the bottom.

*Max 4K @144Hz. Supports VRR/4K@120Hz as specified in HDMI 2.1.

Absolute beauty found
in minimalism

Infinity One Design

Be amazed by the ultra slim design of your S95C OLED TV that's expertly crafted to look beautiful from any angle. Going clutter free is also easy with the One Connect Box and the One Connect Cable, which beautifies your space like never before.

* Infinity One Design, One Connect Box, One Connect Cable : only for S95C

Samsung's innovations all in Samsung OLED

* For feature-specific details, please check the corresponding Product Detail Page.

Latest Offers

Claim 6 months of Disney+ on us

when you buy a selected Samsung 2023 TV2

  • * Images are simulated and for illustration purposes only. For specific details of each model, please check the corresponding Product Detail Page.

  • ** Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI
  • Samsung Electronics (UK) Limited. UK, Channel Islands, Isle of Man and Republic of Ireland residents aged 18+ or registered companies only. Purchase a selected new (i.e. not second hand, refurbished or ex-display) Samsung 2023 Neo QLED 4K or OLED TV between 22/03/23 – 13.06.23 or a new 2023 Neo QLED 8K between 17/05/23 – 13.06/23 from a participating retailer (either in-store or online). To claim, visit https://samsung-offers.claims/2023TVcashback, complete the claim form and submit it together with a scanned proof of purchase. Claims may only be submitted between 0 and 60 days from the date of purchase. Maximum 1 claim per purchase, 2 per household and 5 per registered business during the Promotion Period. To claim, and for full T&Cs, visit https://samsung-offers.claims/2023TVcashback

  • 1.©2023 Disney and its related entities Promoter Samsung Electronics ( Limited Offer valid until 1 April 2024 on purchase and activation of a new eligible Samsung 2023 TV or Monitor 18 UK and ROI residents only Redeem code by 1 April 2024 RRP 7 99 p/m 8 99 p/m after 6 month subscription unless cancelled. Cancel anytime T&Cs apply. Visit https://www.samsung.com/uk/tvs/smart tv/disneyplus/ & www.disneyplus.com for Disney+ Subscriber Agreement.

Hide in AEM - video schema