TV Buying Guide
Movie Nights
Enjoy cinema style quality from the comfort of your home
Gaming
Console or not, you can game with friends easily on your TV
TV Design
Match your TV design to your space
Sports Fans
With AI Football Mode, it feels like you’re right there in the stadium.
Outdoor Viewing
Be the host with the most and take the entertainment outside
- * These videos include staged scenes for the purpose of enhancing understanding.
- * Smart TV : Refer to Samsung's Smart TV marketing page for specific details and constraints regarding features such as SmartThings, AI Energy Mode, TV Plus etc.
Dive deeper into each of our must-know tips
To select a TV, consider screen size, 4K resolution, display technology (OLED/QLED), 120Hz refresh rate, HDMI 2.1 ports, and smart features.
If you're looking for more specifics on the above checklist items, be sure to click through each of our quick-tip article tabs below.
Ready to start shopping our TVs?
More ways to shop for your perfect Samsung TV
Soundbar Buying Guide
Shop by your passion
Do you already know exactly what you want your TV for? Then shop by your passion, whether that be sport, movies or gaming, and discover our best TV recommendations for you.
Why buy a Samsung TV?
Explore some of the exclusive benefits you get from buying directly from us. Plus, find out more about the latest Samsung TV technology, giving you the ultimate viewing experience.
Exclusive Access to Samsung TV Plus
All the entertainment you want, subscription free. Live TV channels and on demand movies and shows, no signup needed.
SmartThings for Smart Viewing
Enjoy endless possibilities with SmartThings and turn on extra features through your TV. From lighting, big screen calls and more, there's never been an easier way to enjoy a sofa day (or prepare for a date night).
The Ultimate Art Experience
Art Mode on The Frame and The Frame Pro turns your TV into a work of art when you’re not watching it. They come with a wide variety of different artworks, and the Art Store lets you purchase additional artwork from world-renowned museums and galleries.
Discover Samsung TV Ranges
From state-of-the-art Micro RGB & Neo QLED 8k, to uniquely stylish The Frame TVs and stunning 4K UHD TVs, we have something for everyone, no matter your need, space or budget. Packed with the latest smart TV tech innovations and all with cutting-edge displays that elevate home viewing- find your ideal Samsung TV today.
Micro RGB TVs
Enjoy Samsung’s widest-ever TV colour spectrum, and watch as every scene bursts with extraordinary depth and clarity.
Lifestyle TVs
Our Lifestyle range are more than just TVs. Built with technology that gives you the opportunity to express yourself in your own unique way.
OLED TVs
Offering deep blacks, infinite contrast and stunning brightness, allowing you to immerse yourself even in the darkest of scenes.
Neo QLED TVs
Never miss a moment with brilliantly intense and hyper-focused picture quality offering sharp detail and impressive viewing.
Mini LED TVs
Delivering true to life colour and stunning depth, Mini LED TVs may have small lights but they have a big impact.
Crystal UHD TVs
Enjoy entertainment elevated, as you see impressive crystal clear colour every time you watch.
Projectors
Take home cinema to new levels, with our smart TV projector range. Explore cutting-edge technology at your fingertips.
Reasons to buy your TV from Samsung.com
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Samsung Finance
Need fast answers to your TV questions? Jump to any quick-tip article below:
Purchase from samsung.com. Lower priced item must meet all conditions, be identical and brand new and be sold online at selected retailers within 7 days of purchase. To claim, participants must visit www.samsungpromotions.claims/pricepromise within 7 days of purchase to complete the claim form and upload supporting evidence. Discount codes to lower the price paid for the Promotion Product are excluded, unless specifically state otherwise. Lower priced items due to loyalty schemes, promotions, bundle pricing, voucher codes, trade-in or monthly/data contracts are excluded from this promotion. One cashback refund per model and a maximum of 4 per household. T&Cs apply, for more details see www.samsungpromotions.claims/pricepromise.
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*Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDM
