NEW LIFESTYLE TVS

More than just a TV

A TV designed to express your unique style in your home.

*Wires not shown and bezel sold separately.

Find a TV to suit your style

  • Screen Size

  • Colour

  • 75”/65”/55”/50”/43”/32”
  • Charcoal Black (Colour bezels sold separately)
  • 55”/49”/43”
  • Cloud White, Cotton Blue
The Sero
  • 43”
  • Navy Blue

Your home is a reflection of who you are and your unique style, and we're helping you
reimagine it in your own unique way. Once you've experienced all the possibilities
with us, you’ll see how the stunning design of our TVs will fit beautifully in your home.

The Frame

TV when it’s on, ART when it’s off

Love TV? Love art? The Frame does both. This spectacular TV truly complements your living space, bringing entertainment and fine art into your home. Thanks to QLED 4K technology, you can experience the brilliance of watching everything in lifelike colour and incredible detail, just as the creator intended. And when you’re not watching TV, the screen is a blank canvas to display a gallery of artwork or your favourite photos. Better still, with no distracting cables, nothing will get in the way of your striking view.

The Frame are shown installed in a variety ways with different colour bezels and with its art collection onscreens.
*Wires not shown.

The Serif

Unconditionally Beautiful

Imagined by award-winning designers the Bouroullec Brothers, The Serif is a beautiful TV. With its signature ‘I’ profile, it looks stunning from any angle and will look beautiful anywhere in your home. It brings a brilliant viewing experience into your living room too. Watch a movie, the match or that must-see drama in over a billion colours. Thanks to AI upscaling, you’ll see it all in glorious 4K resolution. While AI sound alters the volume to suit the background noise in your home.

The Serif products are shown in three stylish rooms, two on detachable stands and one on a tabletop, and all showing beautiful ocean images onscreen.
*Wires not shown.

The Sero

Mobile Entertainment, better on TV

The Sero delivers a mobile-optimised experience. This beautiful TV rotates between landscape and portrait, so it’s perfect for mobile content. Portrait mode creates just the right ambiance for your home and the Sero’s 4.1ch 60-watt speakers let you really turn up the volume.

The Sero products are shown to illustrate how to use The Sero in a variety of ways. The first is in portrait mode, in the second, mobile mirroring to The Sero in Portrait mode. The third shows a stylish night-time cityscape image in horizontal mode.
A hand placing a mobile phone on top of The Serif. The words Instant Music Play appear, along with a disclaimer that reads “Compatible devices only. Specifications subject to change without notice.” This scene demonstrates how easy it is to connect your mobile to The Serif and stream your music. A close-up of The Serif TV from the profile zooms outward to show the screen with various images and transitioning through several scenes with the words, “in every place” appearing. As the scene shifts from one woman to two people sitting in a stylish living room, the words “at every moment” appear. The room décor transitions, showing various colours of The Serif in different settings, demonstrating The Serif’s stylish versatility and ability to blend into any décor. The transitions continue and we see The Serif’s iconic profile close-up again with a dusky red screen. The scene shifts to a white cat perched atop The Serif with the words “iconic design” appearing. Then we see a Cloud White Serif TV on a black stand and the camera pans around the TV with the words “from every angle” showing on the screen and “360 All Round Design” in the bottom right corner.  Then the screen goes white and two words “Unconditionally beautiful” appear. We then see three brief scenes from earlier in the video repeated quickly, followed by a view of the back of The Serif. The camera angle pans around again showing the front of the TV with various room styles and screen images, all showing a disclaimer along the bottom that reads “the appearance and design, which do not affect product performance, are subject to change without notice. Available colours may vary by region.” Finally, we see all three sizes of The Serif arrayed neatly in a row without stands. From left is a 138cm Dark Blue the Serif, a 123cm Clay Beige the Serif, and a 108cm Burgundy Red the Serif. On the right is a 138cm Cloud White the Serif on a black stand. All the TVs are showing the clock in Ambient mode, and the words “The Serif,” appear in the centre of the scene. The final scene is all black with the Samsung logo in white.
A stylish private drawing room is shown, complete with floor-to-ceiling bookshelves, a stylish brown leather couch with an area rug in front of it, and a window looking out over a city skyline. Perfectly blending into the scene is The Sero, set to portrait mode and its screen showing books on a shelf so that it looks exactly like the shelves behind it. At first, you don’t even notice The Sero. And then the camera slowly zooms in on it before shifting to a closeup of someone turning the pages on a book. Then it shifts back to the opening scene and, as it continues to close in on The Sero, the TV begins to rotate and its screen turns to black. When it has fully transitioned to landscape, we see on its screen a scene of an astronaut in a suit walking in what looks like a Mars-like environment with hills in the background and dust rising as he walks. All the while, the camera is closing in on The Sero. Then, the scene shifts one more time to a different angle showing The Sero slightly from the left side with the corner of the room as the background. Then the video turns to black and the words, “The Sero” appear on screen, rotating from a slightly diagonal position to horizontal. Then the Samsung logo appears and the video finishes.
A close-up of various rotating rectangles transition to The Frame TV with the words "The Frame" appearing in the centre. The camera zooms out to see a rectangle-inspired artwork hanging and rotating from the ceiling, with two The Frame TVs in the centre of the artwork. The camera zooms in, and we see hangers snap on The Frame TV's customisable bezels in white and then a brown bezel for another The Frame TV. Please note this scene with the customisable bezel is a simulated image. After this scene, the hanger holding The Frame TV mounts it on the wall. A hand holding One Remote Control is briefly shown pressing the power button, turning off the TV and turning on Art Mode. The words "Art Mode, with over 1,200 pieces of art" appear on-screen, as a variety of masterpieces appear and scroll through until one is selected. Once the masterpiece is selected, the words "Customisable Frame of your choice" appear as the brown bezel is now replaced with beige. The camera zooms out to show how it fits in with the décor and continues to zoom out, the scene changing to The Frame TV placed on a Studio Stand with waves crashing down on-screen with the words "TV when it's on" appearing. As the camera continues to zoom out, The Frame TV turns off and switches to a famous artwork with the words "Art when it's off" appearing. The video ends with a close-up of four corners of four The Frame TVs in brown, black, beige, and white bezels as they move along a wall with the words "The Frame" appearing. The final scene is all black with the Samsung logo in white. Please note the Customisable Frames and Studio Stand are sold separately and available colours may vary by region. The Studio Stand is only compatible with certain TV sizes. Remote controls will also vary by region. Please check Samsung official website for more information.
Key aspects of The Serif TV are shown beginning with the iconic design that looks incredible from all angles, how easy it is to connect The Serif to your mobile and share content using NFC on TV, and the ability to enjoy incredible picture quality with 100% Colour Volume thanks to Samsung’s QLED technology. The video ends by showing The Serif’s Ambient Mode and the unique inspiration The Serif offers your space.  A close-up image of a man sketching the iconic capital-I side profile of The Serif TV.  Then we see the profile of a real Cloud White model of The Serif TV, with the words “The Serif” to the right, and a disclaimer at the bottom that reads: “This video is simulated and for illustration purposes only. The appearance, design and Graphic User Interface specifications, which do not affect product performance, are subject to change without notice. Please see our Samsung dot com product detail page.” Then a black model of The Serif is shown angled slightly from the front with the focus on the side profile. The words “Iconic Design,” appear in the top left corner, with a disclaimer at the bottom that reads: “Actual products may differ from the image shown. Actual product colour and size may vary by region.” The TV rotates to show the back briefly before switching to show a Cloud White model of The Serif from various aspects of the iconic design. Then the scene shifts and the camera pans from left to right to show a line of various models of the Serif TV, alternating between Black and Cloud White. Each one is positioned at different angles, sometimes on a detachable stand and sometimes on a tabletop. Each shows an onscreen video of a grassy field with the windy blowing. The camera rests briefly on the 7th one, a Cotton Blue model of The Serif on a black stand. Then The Serif TV spins and the room is transformed, with simple furniture spinning into view until it is all assembled into a beautiful space with The Serif TV at the center. Then in another cosy living room space is a Cloud White model of The Serif on its stand in the middle of the room, illuminated by a giant skylight. The words 360 All Around Design appear at the top left corner, with a disclaimer at the bottom that reads: “Actual product may differ from image shown. Actual product colour and size may vary by region.” The room rotates and is transformed again to show another model of The Serif TV from the back on its detachable stand. The camera continues to pan, rotating into a kitchen with a Cloud White model of The Serif on a cabinet at the end of a long kitchen table. Then it rotates again to show another room with skylights. A Cloud White model of The Serif TV is on its stand in the middle in front of an area rug. The words NFC on TV appear at the top left corner with a disclaimer that says: “When using NFC on TV, Bluetooth on your mobile will automatically activate. The Graphic User Interface and the sound effect in this scene are simulated for demonstration purposes only.”  A man walks in and places his mobile phone on the top of The Serif. Onscreen, a Bluetooth logo is shown, along with the words, “Connecting to Galaxy S10.” Then, the music the man was listening to on his phone plays on The Serif TV with the song title in the top-right corner. The scene pans out, showing The Serif TV in Ambient Model showing the clock, then pans right to another room with a black model of The Serif TV on a stylish wooden TV stand. The words “Colour Volume 100% with QLED Technology” are shown in the top left corner and a disclaimer at the bottom that reads: “QLED has received verification from world-class testing and certification association, Verband, Deutscher Elektrotechniker (VDE) for its ability to produce 100% colour volume. QLED: Samsung QLED is Quantum dot based TV.” Onscreen, a video of pizza being made shows the incredible picture quality. Then we see a man using Samsung’s Bixby Voice Assistant with the One Remote. The words “Bixby on TV” appear in the top left corner, along with a disclaimer at the bottom that reads: “This feature is only available in certain languages. Images on screen are simulated for demonstration purposes only.” The man says “Hi Bixby” and “Go to Ambient Mode.” The onscreen video transitions to Ambient Mode with a beautiful pattern showing weather information in the top left corner of the TV screen. The next scene shows the same Ambient Mode screen on a Cloud White model of The Serif TV on its stand with large windows in the back showing that it is raining outside. The words “Ambient Mode” appear in the top left corner along with a disclaimer at the bottom that reads: “Background feature accuracy may vary based on TV location, depending on wall designs, patterns, and/or colours.” As the scene outside shifts to a beautiful autumn day, the onscreen image changes to match. Finally, a Cloud White model of The Serif is shown in Ambient Mode. A cat is perched on the top-left corner of the TV and the words “Unique inspiration for your space” are appear in the middle. The cat leaps off and the scene fades to black. The words “The Serif” appear momentarily in the middle in white, followed by a white Samsung logo.
The Frame with a black bezel is mounted stylishly on a white wood wall in a kitchen. Onscreen is an image of water lilies on a wall and in the foreground a mother and daughter are drawing something at a table.
A Cotton Blue The Serif sits on a black stand in the middle of a bright and airy bedroom.
Four people are sitting in a large stylish living room with The Sero placed in portrait mode directly in front of them, mirroring one of their Instagram feeds.
A Navy blue model of The Sero has been placed in portrait mode by the door of a café, showing the time against a black screen. A customer is standing in front of it.
*Wires not shown and bezel sold separately.
**The Serif white and cotton blue is only available in the UK.
***Actual Product may differ from image shown. Please see our product gallery.

Better Together

Discover the accessories to match your TV and optimise your viewing experience.

The Frame sits on the Samsung Studio Stand.

Studio Stand

It’s easy to style The Frame to work with your taste, space or simply the artwork on display with our studio stand.
Customisable bezels available in various colours (beige, brown, white, black)  that you can match with your mood.

Customisable Bezel

A variety of colourful options for the bezel to suit your style.
Customisable bezels available in various colours (beige, brown, white, black)  that you can match with your mood.
The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look.

One Near-Invisible Cable

Get a clear view of what’s on The Frame without messy cables getting in the way.

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